Bangkok – AIS Serenade marks its 20th anniversary, underscoring its leadership in customer service with a Human-Centric Design approach. The program aims to deliver value and meaningful experiences to customers of all generations, offering exclusive privileges and accessible services.
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AIS Serenade celebrates two decades of exceptional customer care, emphasizing a Human-Centric Design philosophy that prioritizes creating meaningful experiences throughout customers’ lives.
Ms. Opal Lertutai, Head of Customer Proposition and Loyalty Management at AIS, highlighted AIS’s dedication to serving customers of all ages, especially seniors who may need assistance with technology. The company has a dedicated “Angel Team” ready to guide and educate on smartphone and app usage.
AIS Serenade goes beyond basic services, providing exclusive privileges encompassing dining, travel, entertainment, and health through AIS Points and AIS VOICES programs nationwide. Customers can also access services 24/7 via the AIS Application.
With a customer base exceeding 6 million, Serenade contributes to over 40% of AIS’s total revenue. The program’s success is further validated by its recent recognition as the “Telecom Customer Service Provider of the Year” at the Telecom Asia Awards 2023.
AIS Serenade’s 20th Anniversary Celebration: A 20 Million Baht Token of Appreciation
To commemorate its 20th anniversary, AIS Serenade has allocated over 20 million baht for special rewards through three exciting campaigns:
- Serenade Coupon Every 20th of the Month: Enjoy fantastic monthly discounts from eight renowned brands,including Starbucks, Major Cineplex, and more, using just 20 AIS Points. Coupons can be redeemed via the myAIS app from September 20, 2024, to February 20, 2025.
- Serenade Lucky Wallpaper: Get a personalized, auspicious mobile wallpaper designed by Lucky Dose, featuring WESSUWAN NAGA and LAKSHMI, for only 20 AIS Points through the myAIS app.
- Luxury Watch Surprise: Stand a chance to win luxury watches from world-class brands worth over 3 million baht. Redeem 20 AIS Points for a lucky draw entry through the myAIS app from mid-September to the end of the year.
New AIS Serenade Ambassador Uniforms Designed by Greyhound Original
AIS Serenade also unveils new uniforms designed by Greyhound Original, empowering Serenade Ambassadors to express themselves confidently while providing top-notch service.
Ms. Opal Lertutai reaffirmed AIS Serenade’s ongoing commitment to enhancing customer care, ensuring exceptional experiences and customer satisfaction.
Advanced Info Service Public Company Limited (AIS) is a leading digital infrastructure provider in Thailand, driving digital transformation through four business groups. With a customer base of over 50.6 million, AIS offers mobile services on the 5G network, broadband internet services, corporate solutions, and digital services, aligning with its vision to be a Cognitive Tech-Co.
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