Bangkok, Thailand – BRAND’S® Bird’s Nest, a leading name in health enrichment products across Thailand and Asia, has announced the launch of its latest innovation: the ‘Vitamin C + Zinc’ formula. This new product is set to shake up the bird’s nest beverage market, particularly appealing to the working-age demographic and health enthusiasts.
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The launch comes at a time when health and wellness trends are on the rise. Consumers are increasingly prioritizing preventative care and healthy eating habits. The bird’s nest beverage category itself has seen remarkable growth, surging by 24% in the past year, according to NielsenIQ data. This trend is further fueled by the popularity of bird’s nest as a souvenir among Chinese tourists.
Mr. Napis Sasivimolkul, Marketing Director of BRAND’S® Bird’s Nest, Suntory Beverage & Food (Thailand),highlighted the company’s commitment to innovation. “We are constantly researching and developing new formulas to meet the evolving needs of our consumers,” he stated. The ‘Vitamin C + Zinc’ formula is a testament to this dedication,combining the benefits of genuine bird’s nest with the immunity-boosting properties of Vitamin C and Zinc. The refreshing orange scent adds a delightful twist, making it an ideal pick-me-up for busy individuals.
Targeting the Modern Consumer
The new formula is specifically designed for working-age individuals who often face fatigue due to hectic schedules,pollution, and changing weather conditions. The combination of Vitamin C, Zinc, and NANA (a unique substance found in bird’s nest) helps to reduce fatigue and support the immune system. The product also aligns with traditional Eastern beliefs, with bird’s nest known for its ‘Yin’ or cooling properties and its use in promoting healthy skin.
BRAND’S® Bird’s Nest is confident that the ‘Vitamin C + Zinc’ formula will resonate with health-conscious consumers.The company plans to further penetrate the market by introducing new formulas that cater to diverse lifestyles and needs.
“We are excited to bring this new product to the market,” said Mr. Sasivimolkul. “We believe it will be a valuable addition to the health routines of our consumers, helping them to stay energized and maintain their overall well-being.”
Product Availability and Pricing
The ‘Vitamin C + Zinc’ formula is available in two sizes:
- 42 ml for 99 baht (available nationwide and online)
- 70 ml for 159 baht (exclusive to 7-Eleven stores)
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