Chonburi, Thailand – CPRAM, the manufacturer and distributor of the well-known bakery brand “Le Pan,” is making strides in the Thai bakery market with the launch of a new sliced bread factory valued at over THB 2 billion in Chonburi province. This move is in response to the anticipated growth of the domestic bread market, which is projected to reach a value of THB 40 billion by 2024.
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Mr. Wisade Wisidwinyoo, President of CPRAM Co., Ltd., stated, “Today, CPRAM is proud to unveil one of the world’s most modern bakery factories in Chonburi province. This 16th factory of CPRAM is built to cater to the rapidly growing bakery market in Thailand.”
The new factory boasts a production capacity of up to 2.4 million slices of bread per day. When combined with the existing factory in Ladkrabang, CPRAM’s total production capacity reaches 4.4 million slices per day, which is sufficient to meet the domestic market’s demand. Moreover, the factory places a strong emphasis on efficient and clean energy utilization through well-planned production processes, the use of high-efficiency machinery, and the installation of solar panels to generate clean energy right from the start.
“Le Pan is one of the most popular brands and has been captivating consumers for a long time. With a deep and broad understanding of consumers, coupled with continuous research and development of new products for the market, the new factory is an integral part of our plan to respond to the significantly increasing demand in the coming years,” Mr. Wisade added.
“This factory represents a very large and state-of-the-art bread production line that also prioritizes energy conservation.From the initial stages of factory construction, we incorporated plans to utilize solar panels for energy, enabling us to use clean energy from the very first day of production. We also focused on how to use energy efficiently and implemented effective production planning by employing high-efficiency machinery.”
This factory will primarily focus on producing bread to meet customer demands, particularly in the pocket bread and sliced bread segments, which are both diverse and highly popular in the market. Additionally, the company places great importance on maintaining quality and offering reasonable prices to ensure easy access to its products for consumers,especially through its main channel, 7-Eleven.
This substantial investment underscores CPRAM’s dedication to being a frontrunner in the Thai bakery market while also stimulating the economy in the eastern region by creating jobs and generating income for the community.
“The establishment of this factory also contributes to economic expansion by generating employment and income for the local population, particularly in the eastern part of Thailand, which has a substantial population and serves as a major tourist attraction drawing visitors from around the globe. This region holds significant strategic importance for Thailand’s economy,” Mr. Wisade concluded.
CPRAM has set its sights on becoming one of the top five players in the Thai bakery market, which has a total value exceeding THB 40 billion. The company is dedicated to developing products that cater to customer needs and market opportunities. Furthermore, CPRAM has plans to expand its presence in the health food and specialized food markets in the future.
Mr. Chumpol Leelasuppakorn, Assistant Managing Director of CPRAM Co., Ltd., provided an overview of CPRAM (Chonburi), stating that it is a factory under the Charoen Pokphand Foods (CPF) group, situated in Pinthong Industrial Estate 1, Si Racha District, Chonburi Province. It has been operational since 2013, occupying 15 rai of land, and employs approximately 2,000 people with a total production capacity of 60,000 tons per year.
The factory comprises two main sections: a ready-to-eat food processing plant and a bakery. Its primary products include ready-to-eat meals (frozen boxed rice, Japanese cuisine, salads, sticky rice, burgers) and bakery items (bread, cakes, pies).Additionally, CPRAM (Chonburi) offers logistics services, delivering products to CP All’s convenience stores nationwide and to other CPRAM branches throughout the country.
CPRAM’s philosophy is “Food is essential to life. Quality food leads to a quality life.” The company is committed to providing high-quality, safe, nutritious, and healthy food to ensure consumers enjoy good health and happiness in life.
At the same time, the Le Pan bread brand is prepared to implement a proactive marketing strategy encompassing all regions across the country to deliver freshly baked, high-quality bakery products to consumers nationwide.
The bakery market in Thailand is experiencing continuous growth, with the market value projected to reach THB 44.25 billion in 2023 and further expand to THB 53.699 billion by 2026. This growth is fueled by various factors, such as the increasing demand for freshly baked goods, the rising popularity of healthy bakery options, and the expansion of bakery distribution channels.
Thai consumers are actively seeking freshly baked and high-quality bakery products, which has led to the growth of small bakeries and home-based bakery businesses. Moreover, consumers are becoming increasingly health-conscious, driving the demand for bakery products with healthy ingredients like whole grains and reduced sugar. The expansion of distribution channels, including supermarkets, convenience stores, and online platforms, has made bakery products more readily available to consumers.
However, the bakery market in Thailand still faces certain challenges, including intense competition, fluctuating raw material costs, and evolving consumer behavior. The market is populated by numerous players, both large and small,resulting in fierce competition. Additionally, the prices of key raw materials such as wheat flour and sugar can be volatile,potentially impacting production costs. Consumers also have heightened expectations regarding product quality and diversity, which businesses must take into account.
Despite these challenges, the bakery market, on the whole, continues to hold significant growth potential. Businesses that can successfully adapt to market trends and cater to consumer needs, such as offering freshly baked goods, utilizing healthy ingredients, and leveraging various distribution channels, have a promising opportunity to thrive in this market.
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