Bangkok – GQ Apparel, a leading Thai menswear brand, continues its innovation journey with the launch of its latest product, “GQ COOL TECH™ JEANS.” These jeans combine advanced fabric technology with Cool Tech cooling gel innovation, resulting in jeans that provide immediate cooling comfort upon wearing, perfectly addressing Thailand’s hot and humid climate.
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GQ COOL TECH™ JEANS are not just ordinary jeans; they are a testament to innovation, blending cutting-edge fabric technology with Cool Tech cooling gel innovation. This unique combination makes these jeans stand out with their instant cooling sensation upon wearing. Tests have shown that they can reduce skin temperature by up to 2 degrees Celsius.Moreover, they are quick-drying, breathable, and non-sticky, ensuring the wearer feels comfortable all day long, even in hot and humid weather.
In addition to cooling innovation, GQ also prioritizes modern design. GQ COOL TECH™ JEANS come in three popular styles: Regular, Straight, and Slim, offering Thai men a variety of choices to match their personal style.
The Hottest Campaign “Try Cool Jeans, Win a Million Baht”
To create buzz and emphasize its unique selling point, GQ has launched the exciting campaign “Try Cool Jeans, Win a Million Baht,” featuring “Nak Charlie” as the brand ambassador. The campaign includes the #GQChallenge, daring people to test the coolness of the jeans on the TikTok platform. Participants have a chance to win prizes worth over 2.2 million baht.
“Nak Charlie,” the brand ambassador for GQ COOL TECH™ JEANS, said, “Jeans are an essential item for every Thai man. GQ COOL TECH™ JEANS perfectly suit my needs with their modern design and tangible cooling comfort, making me feel confident and agile in all activities.”
The launch of GQ COOL TECH™ JEANS and the “Try Cool Jeans, Win a Million Baht” campaign reflects GQ’s determination to lead the jeans market in Thailand. By combining innovation and design, GQ is ready to meet the needs of modern consumers who seek clothing that is not only stylish but also comfortable and functional in all situations.
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