Bangkok, Thailand – BRAND’S® Essence of Chicken, the market leader in health supplements, is forging ahead with a new CRM strategy via a Loyalty Platform on Line OA. The company is also launching the “Drink BRAND’S® & Scan the Number in the Bottle” campaign, aiming to expand its customer base and encourage a 7-day continuous consumption habit of BRAND’S® Essence of Chicken.
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Mrs. Chutamas Ngamjitkul, BRAND’S® Essence of Chicken Marketing Director at Suntory Beverage & Food (Thailand) Co., Ltd., revealed that their previous “Targeted Samplings” activity successfully reached the younger generation.Building on this, the brand is now focusing on expanding its customer base across all segments through a CRM strategy via the Loyalty Platform and the new campaign. The aim is to allow consumers to experience the benefits of BRAND’S® Essence of Chicken, which contributes to the normal function of the nervous system and brain.
The “Drink BRAND’S® & Scan the Number in the Bottle” campaign invites consumers to participate in a lucky draw for a chance to win a Tesla car and 1-baht gold prizes, with a total value of over 7.5 million baht. The mechanics are simple:purchase any BRAND’S® Essence of Chicken product, scan or enter the code on the inner label of the bottle, and stand a chance to win various prizes. Participants can also enjoy Cash Back via True Money Wallet, with additional benefits for new True Money Wallet customers.
The campaign runs from today until December 31, 2024. The lucky winners will be announced on the 30th of every month through the Loyalty Platform on LINE OA. For more information, please visit the Brand’s World Thailand Facebook page or the official Line account @brandsworld.
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