Bangkok, Thailand – BRAND’S® Bird’s Nest, under Suntory Beverage & Food (Thailand), a leader in the health supplement market, is shaking up the market with the launch of its new product, “Ready-to-Drink BRAND’S® Bird’s Nest with Vitamin E,” Coconut Flavor, 0% Sugar. This latest product aims to capture the new generation of health-conscious consumers, featuring popular young artist “Jeff Satur” as its brand ambassador. The product will be exclusively available at 7-Eleven stores.
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Ms. Jaturaporn Thanapornsungsuth, Vice President – Head of Marketing (Thailand & Indochina) at Suntory Beverage & Food (Thailand), revealed that the bird’s nest beverage market in Thailand is currently valued at over 4 billion baht and is expected to continue growing. Research conducted by the company on consumers aged 25 and above indicates that the new generation is increasingly prioritizing their health, particularly in their food choices, seeking options that are both nutritious and delicious. This trend is driven by their desire to maintain their well-being and enjoy life to the fullest.
“Recognizing this, we saw an opportunity to expand the health drink market to the new generation of working adults,” said Ms. Jaturaporn. “We developed the Ready-to-Drink BRAND’S® Bird’s Nest with Vitamin E, Coconut Flavor, to cater to this health-conscious group who appreciate great taste and the aromatic scent of coconut. The product’s key ingredients include Vitamin E, which contributes to the protection of cells from oxidative stress, and Zinc, which supports the normal function of the immune system. It is also made with high-quality bird’s nest that has been carefully selected according to BRAND’S® standards.”
The company has chosen “Jeff Satur” as the product’s presenter. “Jeff’s vibrant personality and active lifestyle resonate with the new generation,” explained Ms. Jaturaporn. “He embodies the image of the new BRAND’S® Bird’s Nest: a health-conscious product that is modern, accessible, and adds a touch of enjoyment to everyday life.”
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