Bangkok – Suntory Beverage & Food (Thailand) Co., Ltd., the manufacturer of BRAND’S Essence of Chicken, in collaboration with the Digital Economy Promotion Agency (depa), has successfully concluded the AI Talk Session Roadshow under the campaign “BRAND’S Brain Camp: Boosting Thai Children’s Brains into the Limitless World of AI” throughout July and August 2024. Ms. Jaturaporn Thanapornsungsuth, Vice President – Head of Marketing (Thailand & Indochina),spearheaded this initiative.
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“BRAND’S Brain Camp” marks a significant step in empowering Thai youth to embrace the digital age, particularly in the field of AI, which is playing an increasingly vital role across various professions. Ms. Jaturaporn stated, “We aim to create activities that not only provide knowledge about AI but also help young people discover themselves and apply that knowledge in the real world.”
The roadshow across 8 provinces featured AI experts and renowned artists sharing their valuable experiences and perspectives, demonstrating that AI is not just a distant concept but can be integrated into everyday life and diverse careers, spanning music, gaming, engineering, linguistics, film, the environment, and medicine.
- Khon Kaen: Gemini – Norawit Titicharoenrak and Kangsom – Tanatat Chaiyaat engaged the youth in exploring how AI can enhance the songwriting process.
- Bangkok: Off – Jumpol Adulkittiporn and Mr. Sanon Wangsrangboon, Deputy Governor of Bangkok, highlighted how AI is transforming the capital city for the better in all aspects.
- Ubon Ratchathani: Tay – Tawan Vihokratana and Mr. Sittichai Theppaitoon unveiled the world of AI in the rapidly growing gaming industry.
- Phitsanulok: Phuwin – Phuwin Tangsakyuen and Dr. Wasan Pattara-atikom delved into how AI can address urban challenges through the Traffy Fondue application.
- Chiang Mai: Fourth – Nattawat Jirochtikul and Assoc. Prof. Dr. Atthaphon Thamrongrattanarit explored the fascinating and challenging use of AI with the Thai language.
- Phuket: Perth – Tanapon Sukumpantanasan and Mr. Golf – Paween Phurichitpanya shared insights into the captivating behind-the-scenes use of AI in Sci-fi films.
- Chonburi: Alex Rendell and Mr. M – Pattrawuth Phuthong collaborated to find solutions to the PM 2.5 dust problem using AI.
- Songkhla: Jimmy – Jitaraphol Potiwihok, MD, and Dr. Piyalitt Ittichaiwong discussed how AI is revolutionizing the medical field.
“BRAND’S Brain Camp” not only ignited the potential of AI in the minds of Thai youth but also provided them with hands-on learning opportunities through depa’s Coding Bootcamp, which saw overwhelming participation from students,and the general public.
This campaign represents another successful endeavor by BRAND’S Essence of Chicken in supporting Thai youth,aligning with the government’s policy to develop a digital workforce to drive the nation’s economy.
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