Bangkok – The Thailand Convention and Exhibition Bureau (TCEB) has partnered with Visa and Central Group to launch the “Thailand MICE VISA Prepaid Card”, a new prepaid card designed specifically for MICE (Meetings,Incentives, Conventions, and Exhibitions) travelers or business travelers. This initiative aligns with the government’s policy to promote Thailand as a global MICE hub.
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Mr. Chiruit Isarangkun Na Ayuthaya, President of TCEB, stated that this card represents the first collaboration between TCEB, Visa, and Central Group, aiming to facilitate MICE travelers, a group with high spending potential, averaging 3-5 times more than general tourists.
“The MICE segment is crucial to the Thai economy, generating over 130 billion baht in revenue in 2019,” Mr. Chiruit said. “The launch of this card will enhance convenience for MICE travelers and further promote Thailand as an attractive MICE destination.”
Mr. Punnamas Vichitkulwongsa, Visa Country Manager for Thailand, Visa International (Thailand) Co., Ltd.,added that Visa is pleased to collaborate with TCEB and Central Group on this project. They recognize the potential of the MICE market in Thailand and aim to support both Thais and foreigners in making payments more securely and conveniently.
“Visa’s technology not only attracts tourists to visit Thailand but also enables them to spend money safely and confidently,” said Mr. Punnamas. “The ‘Thailand MICE VISA Prepaid Card’ will be a vital tool in promoting spending among MICE travelers and driving the Thai economy forward.”
Benefits of the “Thailand MICE VISA Prepaid Card”
- Convenience: The card can be used throughout Thailand at shops, restaurants, hotels, and tourist attractions.
- Privileges: Cardholders will enjoy various benefits such as special discounts, access to exclusive lounges, and other services.
- Security: The card is backed by Visa’s security, ensuring cardholders can spend with confidence.
- Easy Top-up: Cardholders can top up via the DeePocket application without fees or use a credit card for top-ups.
TCEB Aims to Position Thailand as a “MICE Destination”
Mr. Chiruit stated that TCEB’s goal is to establish Thailand as a leading “MICE Destination” by attracting large-scale MICE events and developing MICE infrastructure to support growth.
“We are confident that Thailand has the potential to be a leader in the global MICE industry,” said Mr. Chiruit. “We have world-class venues, skilled professionals, and a unique culture.”
TCEB believes that the launch of the “Thailand MICE VISA Prepaid Card” will be another significant step in driving Thailand towards becoming a “MICE Destination” and generating long-term economic growth for the country.
Visa Supports a Cashless Society
Mr. Punnamas added that this project also extends the use of a cashless society into the MICE business sector, enhancing convenience and security in financial transactions.
“Thailand is proud to be a global leader in many aspects, including a cashless society,” said Mr. Punnamas. “The launch of the ‘Thailand MICE VISA Prepaid Card’ will elevate Thailand’s cashless society to an even higher level.”
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