Tellscore, Thailand’s leading all-in-one influencer marketing platform, has reaffirmed its leadership by raising influencer standards and promoting a value-driven influencer economy. The company recently announced its partnership with The Mall Group to organize ‘The Mall Lifestore Presents Thailand Influencer Awards 2024 by Tellscore,’ aiming to recognize the best influencers and campaigns of the year. The event also seeks to elevate the Thai influencer industry to international standards and achieve a 30% sales increase, targeting 200 million baht.
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Ms. Suvita Charanwong, CEO & Co-founder of Tellscore, highlighted the significant growth of the content creator market in Thailand. “Currently, Thailand has up to 9 million content creators,” she stated, attributing this to the high social media usage among Thais. With over 50 million social media users in the country, the content creator market is valued at over 45 billion baht and is experiencing a remarkable growth rate of 25-30% annually.
Tellscore’s platform caters to the diverse needs of influencer marketers, offering services ranging from strategic planning and campaign management to influencer selection and performance measurement. The company’s comprehensive approach enables brands and agencies to effectively leverage the power of influencer marketing in the dynamic digital landscape.
Thailand Influencer Awards 2024: Recognizing Excellence
The ‘Thailand Influencer Awards 2024 by Tellscore,’ themed ‘The Future is Yours!’, will celebrate the achievements of influencers and their pivotal role in shaping the future of the Thai content economy. The event will recognize excellence across five key dimensions: Creativity, Storytelling, Impact, Personal Branding & Community Building, and Social Conscience. The awards ceremony will take place on Friday, October 18, 2024, at MCC Hall, The Mall Lifestore,Bangkapi.
Tellscore’s commitment extends beyond providing a leading platform; the company actively strives to establish industry standards and foster a community of quality influencers in Thailand. It also champions the idea of content creators as a ‘Soft Power’ driving the country’s economic growth through the content creator economy.
In addition to the awards, Tellscore is collaborating on a foresight research project, ‘Futures of Content Creators 2035,’ to provide insights into the future of the industry. The company is also actively involved in social initiatives, such as ‘Influencer for Change (Help You, Help Me),’ which offers pro bono influencer marketing support to social enterprises.
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