Chiang Rai – In the wake of devastating flash floods that have swept through Chiang Rai Province, True Corporation has taken swift action to bolster communication networks and provide essential relief to affected customers. The company’s proactive response underscores its commitment to maintaining vital connectivity during times of crisis.
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True Corporation’s Chief Technology Officer, Mr. Prathet Tankuranun, emphasized the critical role of communication during emergencies, stating, “In the face of the flooding crisis in Chiang Rai and other areas, communication is crucial for reporting emergencies and seeking help. True Corporation is committed to maintaining effective communication systems so that people can stay connected even during a crisis.”
To ensure network stability and uninterrupted service, True Corporation has mobilized a dedicated task force at its Business and Network Intelligence Center (BNIC). Leveraging AI technology, the BNIC team is continuously monitoring the flood situation, including flash floods, forest runoffs, and overflowing rivers. The company has also strategically positioned tools, backup equipment, and personnel to safeguard signal towers and maintain network integrity.
In areas where the Provincial Electricity Authority of Chiang Rai has temporarily cut power for safety reasons, True Corporation has seamlessly switched affected signal towers to battery power. The company’s network team remains vigilant, prepared to deploy four-wheel-drive vehicles or flat-bottom boats to deliver emergency generators to signal towers as soon as conditions permit.
True Corporation’s comprehensive emergency preparedness measures include:
- Mobile cell-on-wheel (COW) units: Ready for rapid deployment to provide immediate communication support in affected areas
- Vehicles and flat-bottom boats: Prepared to navigate flooded terrain and access hard-to-reach locations
- Emergency batteries and generators: Stockpiled to ensure uninterrupted power supply to critical infrastructure
- Coordination with authorities: Established communication channels with government and private organizations to facilitate a coordinated response
Customer Relief Initiatives
In collaboration with the National Broadcasting and Telecommunications Commission (NBTC), True Corporation has implemented customer-centric relief measures to ease the burden on those impacted by the floods in Chiang Rai:
- Extended prepaid validity: Prepaid service validity has been extended by 7 days, and signal disconnections have been suspended
- Extended payment deadlines: Monthly customers of TrueMove H, dtac, TrueOnline, and TrueVisions have been granted an additional 7 days to make payments
These measures aim to ensure that affected customers can continue to communicate and access essential services without disruption during this challenging time.
Community Support
True Corporation’s commitment to the community extends beyond network connectivity. In a remarkable act of solidarity,some True Corporation base stations in Mae Sai, Chiang Rai, located in elevated, flood-safe areas, have been opened to provide shelter to flood victims. This initiative showcases the company’s dedication to supporting the community in its time of need.
True Corporation’s swift and comprehensive response to the Chiang Rai flash floods exemplifies its dedication to maintaining essential communication services and providing crucial support to affected customers. By prioritizing network resilience, implementing customer relief measures, and offering shelter to those in need, True Corporation is demonstrating its unwavering commitment to serving the community during times of crisis.
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