Bangkok – Suntory Beverage & Food (Thailand) Co., Ltd., a leading health supplement provider under the Brand ‘s® trademark in Thailand and Asia, has launched a thoughtful campaign to inspire Thais to “transform routine days into memorable ones”. This initiative involves presenting gifts to loved ones and expressing gratitude, affection, and support regularly with #GiveBrandsFromYourHeartEveryday, featuring Brand’s Veta and Brand’s Bird’s Nest gift boxes. To enhance the experience for both the giver and receiver, renowned illustrator “Ang – Viput Asavavetwut”, also known as Viput A, has designed product packaging adorned with vibrant and meaningful illustrations.
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According to Chaturaporn Thanaponsangsut, Vice President of Marketing for Thailand and Indochina at Suntory Beverage & Food (Thailand) Limited, research indicates that most Thais typically exchange gifts only on special occasions. Moreover, many Thais hesitate to express their true feelings. Therefore, Brand ‘s aims to encourage Thais to convey their emotions to loved ones without waiting for a special occasion by offering a unique gift set called #GiveBrandsFromYourHeartEveryday. This marks the first time Brand’s has facilitated everyday gifting, emphasizing that any day can be special without the need for a specific event.
The well-known illustrator Ang Viput Asavavetwut, or Viput A, has designed the product packaging for this gifting campaign with the theme “Give Brand From Your Heart Everyday”. This symbolizes love, care, appreciation, and encouragement between the giver and receiver, transforming “ordinary days” into “special days”.
The #GiveBrandsFromYourHeartEveryday gift set is available in three distinct themes:
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“Cheer Up” and “Positive Support Is Always Available”
The illustration conveys the power of support, such as a comforting embrace or a helping hand during challenging times. It symbolizes perseverance and the strength gained from having someone by your side through difficult situations. The gift set includes three bottles of Brand’s Veta Fiber Prune, retailing for 315 baht.
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“Love and Care” and “Always Be There for You”
The pattern depicts a warm embrace amidst an atmosphere of love and care, conveying tenderness, understanding, and mutual support. The characters’ eyes express a deep connection and affection. The gift set includes Brand’s Veta Vitamin A Berry, priced at 315 baht, and three bottles of Brand’s Bird’s Nest, priced at 598 baht.
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“Thank You” and “Thank You For Being Here”
This illustration is inspired by the act of expressing gratitude with warmth, gentle expressions, and a genuine smile. It symbolizes helping each other through meaningful small gifts or support during times of need, representing a strong relationship through gestures like a firm handshake or a sincere small gift. The gift set includes three bottles of Brand’s Vita Fiber Prune and Brand’s Veta Vitamin A Berry, priced at 315 baht.
Those interested can purchase this unique gift set at leading department stores and shops, including Lotus, Big C, Family Mart, Lawson, and CJ Express, as well as online through the official store on Shopee, Lazada, and TikTok.
The campaign will be promoted through various channels, including television commercials, online media, and in-store displays. Brand’s also plans to engage with consumers through social media activities and collaborations with key opinion leaders.
“We believe that this campaign will resonate with Thai consumers and encourage them to express their feelings more openly,” added Ms. Chaturaporn. “We are confident that Brand’s Gifting will help to create more meaningful moments and strengthen relationships.”
#Brand’sGifting #CasualOccasion2024 #GiveBrandFromYourHeartEveryday #BrandsThailand #SuntoryThailand #ViputA #gift
