Bangkok, Thailand – Tellscore Co., Ltd., Thailand’s leading all-in-one influencer marketing platform, together with The Mall Group Co., Ltd., is hosting “The Mall Lifestore Presents Thailand Influencer Awards by Tellscore,” an awards ceremony to honor the year’s best influencers. The event, themed “The Future is Yours!”, emphasizes the 2025 content trend of keeping pace with new platforms, focusing on fun, engaging, and impactful content.
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Ms. Suwita Charoenwong, CEO and co-founder of Tellscore Co., Ltd., revealed, “Currently, social media has become an integral part of daily life and a key mechanism in driving the economy. With over 50 million social media users in Thailand, the content creator and influencer industry plays a crucial role in marketing, helping to build brand awareness, engage target audiences, and drive sales.”
Tellscore sees the content creator industry in Thailand growing at a high rate of 20-30% per year, generating over 45 billion baht in economic value in 2024. Nearly 9 million people are working in this field, divided into over 2 million full-time creators and part-timers. However, this industry still lacks a clear direction, and the definitions of content creators and influencers in the context of media remain unclear.
“Tellscore is committed to creating an ecosystem for the content creator industry through research and the Thailand Influencer Awards to promote standards and elevate the Thai influencer community to international standards,” said Ms. Suwita.
The Mall Lifestore Presents Thailand Influencer Awards by Tellscore will present a total of 60 awards, divided into 27 Brand & Agency Awards and 33 Influencer Awards. The judging criteria are based on five dimensions: format and creativity, sequence and storytelling, quality access to the majority of people, potential for growth and audience care, and a good sense of audience, society, and the environment.
2025 Content Trend: Fun, Engaging, and Impactful
Tellscore analyzes the trends of content creation in 2025, stating that it must be entertaining, informative, and resonate with viewers to respond to consumer behavior seeking entertainment content. In addition, influencers must keep pace with emerging platforms to reach diverse consumer groups.
“The phenomenon of Butter Bear and Moo Deng, which are famous worldwide, reflects that Thai society needs content that provides entertainment. Therefore, the 2025 content trend will increase the challenge for content creators and influencers,” said Ms. Suwita.
Collaboration between The Mall Group and Tellscore
Ms. Woralak Tulaphorn, Chief Marketing Officer of The Mall Group Co., Ltd., said, “The Mall Group recognizes the importance of influencers who play a vital role in shaping ideas and behavior in the digital society. This collaboration with Tellscore aims to raise the standards of communication through social media in Thailand, supporting quality content and social responsibility.”
The Mall Group prioritizes the selection of influencers who align with their marketing strategies, focusing on influencers who can naturally integrate products into their content, build good relationships with followers, offer interactive shopping experiences, and recommend products that match the preferences of their target audience.
Foresight Study on Futures of Content Creators in 2035, Thailand
Tellscore, in collaboration with FutureTales Lab by MQDC and the Thailand Institute of Mental Health Sustainability (TIMS), is studying the future trends of the content creator industry under the project “Foresight Study on Futures of Content Creators in 2035, Thailand” to determine the direction, policies, and strategies for developing this industry.
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