Bangkok – 28 November 2024 – RÊVER Group, a leader in the new energy vehicle (NEV) industry, is showcasing its extensive lineup of cutting-edge BYD passenger and commercial vehicles, along with luxury DENZA models, at the 41st Thailand International Motor Expo 2024. The company aims to close the year with a strong presence at the event, highlighted by several key announcements and reveals.
BYD SEALION 7: The All-Electric C-SUV Sport
RÊVER Automotive is officially launching the latest electric vehicle, the BYD SEALION 7, a 100% electric C-SUV Sport, at the 41st Motor Expo. The recommended retail prices are as follows:
- Premium: 1,249,900 baht
- AWD Performance: 1,399,900 baht
A special Early Bird 2024 Motor Expo Campaign! offers the SEALION 7 at a discounted price:
- Premium: 1,149,900 baht
- AWD Performance: 1,249,900 baht
The BYD SEALION 7 redefines the C-SUV segment by seamlessly integrating a sporty design with luxurious elements. Its fastback silhouette and low stance create a dynamic and striking presence. The vehicle offers a superior driving experience with an intelligent 8-in-1 powertrain, Cell-to-Body battery technology, and the BYD Intelligent Cockpit.
Exterior Design
Inspired by the fluidity of water and air, the front of the car features the “Ocean X” design with an “X” shape that embodies modernity and power. The signature “Double U” headlights, a sloping A-pillar seamlessly integrated with the fastback roofline, and an integrated rear spoiler contribute to a sporty SUV coupé aesthetic. A trapezoidal tailgate adds a touch of aggression, while dynamic horizontal waterdrop-shaped taillights enhance the vehicle’s width. A third brake light and chrome accents add a touch of refinement, while dot-matrix detailing within the headlights and taillights creates a striking visual effect on the road.
Interior
The cabin is crafted with over 80% premium soft-touch materials on the dashboard, center console, and door panels. Nappa leather seats, superior noise insulation with acoustic double-glazed windows and PVB resin film in the windshield, seamless acoustic floor mats, comprehensive sound-deadening materials throughout the vehicle, including the wheel arches and motor compartment, create a serene and luxurious environment.
Amenities
A wide range of amenities enhances comfort and convenience, including an 8-way power-adjustable driver’s seat with 2-way power lumbar and 4-way power bolster support, memory function, and welcome seat; a 6-way power-adjustable front passenger seat; ventilated front seats; power-folding and heated side mirrors; auto-dimming rearview mirror; CN95-grade PM2.5 air filtration system with an ionizer; a 10.25-inch 3D LCD instrument cluster; a 15.6-inch multimedia touchscreen; a heads-up display (W-HUD); a 12-speaker Dynaudio sound system; a panoramic glass roof with heat and UV protection; acoustic windshield and front windows; privacy glass for rear passengers; and 128-color ambient lighting.
Performance
The BYD SEALION 7 delivers a balanced driving experience, combining precision and comfort. It’s equipped with an 82.5 kWh Blade Battery, an electric motor generating a maximum power of 390 kW, a peak torque of 690 Nm, and a maximum range of 542 km (NEDC standard). The double wishbone front suspension and multi-link rear suspension work in conjunction with the Frequency Selective Damping (FSD) system, which automatically adjusts shock absorber stiffness based on road conditions, ensuring a smooth and responsive ride.
BYD SHARK 6: The Plug-in Hybrid Pickup Truck
RÊVER is also unveiling the BYD SHARK 6, a Plug-in Hybrid pickup truck, for the first time in Thailand. The BYD SHARK 6 elevates the 5-seater double cab pickup truck, ready to tackle any challenge and meet diverse needs, from daily driving and cargo hauling to towing and off-road adventures.
Construction
The BYD SHARK 6 boasts a body structure composed of 78% high-strength steel, providing exceptional strength and durability while minimizing weight. This results in improved stability and handling. Equipped with 18-inch alloy wheels and 265/65 R18 tires, double wishbone front and rear suspension, and ventilated disc brakes, the SHARK 6 delivers a smooth and confident driving experience.
Cabin
The BYD SHARK 6’s interior features a 10.25-inch LCD instrument cluster, a 15.6-inch multimedia touchscreen, and a heads-up display (W-HUD). The driver’s seat is 8-way power-adjustable with 4-way lumbar support. Acoustic front windows and privacy glass for rear passengers enhance privacy and comfort. A premium 12-speaker Dynaudio sound system delivers an immersive audio experience.
Power and Versatility
Built on the advanced DM-o platform, the plug-in hybrid BYD SHARK 6 features a 1.5L engine that works in conjunction with an EHS system and a rear-mounted 3-in-1 electric motor, delivering a combined output of 321 kW and a total torque of 650 Nm. It accelerates from 0-100 km/h in just 5.7 seconds. Equipped with a safe and reliable 29.58 kWh Blade Battery, the SHARK 6 offers a pure electric range of up to 100 km (NEDC standard).
Its intelligent all-wheel-drive system with real-time torque distribution ensures optimal power delivery and precise control in all road conditions. With a towing capacity of up to 2,500 kg and a payload capacity of up to 790 kg, the SHARK 6 is ready for any task. Its off-road capabilities are equally impressive, with a maximum climbing gradient of 60%, an approach angle of 31 degrees, and a wading depth of up to 700 mm.
RÊVER Booth at the 41st Motor Expo
RÊVER Group is showcasing a total of 27 vehicles across three booths: “BYD”, “DENZA”, and “RÊVER Commercial Vehicles”. Exclusive offers and premium gifts await customers who place orders during the event.
Mr. Liu Xueliang, General Manager of Asia-Pacific Auto Sales Division at BYD Auto Industry Company Limited,said, “As a leading technology company dedicated to creating innovations that enhance lives, BYD is delighted to once again join forces with our long-term partner, RÊVER, at the 41st Thailand International Motor Expo 2024. This year is particularly special as we have three dedicated booths showcasing new energy vehicles from BYD, DENZA, and our Commercial Vehicles division. This provides Thai consumers with an unparalleled opportunity to experience our comprehensive range of passenger and commercial vehicles firsthand, while also portraying our complete new energy vehicle ecosystem.”
Mr. Pratarnwong Phornprapha, Chief Executive Officer of the RÊVER Group, stated, “The year 2024 marks a significant milestone for RÊVER as we continue to advance our ‘NEW ENERGY FOR ALL’ strategic vision, driving Thailand towards becoming a NEV Nation. We offer a diverse range of new energy vehicles, with BYD as our flagship brand, which continues to perform exceptionally well, defying market trends.
This is evidenced by its 7% year-on-year growth in October. Furthermore, DENZA, officially launched in Thailand in early November, has made a remarkable impact, securing 823 orders for its debut model, the DENZA D9, within just three days.
This underscores strong consumer demand and reinforces RÊVER’s leadership position in the Thai market. We are confident that the launch and pricing announcement of the BYD SEALION 7, along with the unveiling of the BYD SHARK 6 at the 41st Thailand International Motor Expo 2024, will invigorate the industry and contribute to economic growth in the final quarter of the year.”
Ms. Pratarnporn Phornprapha, Vice Chief Executive Officer of the RÊVER Group, remarked, “Our products and services will deliver an exceptional experience to all visitors across all three booths. In addition to showcasing high-quality vehicles from BYD and DENZA, in line with our previously announced comprehensive business expansion plan, RÊVER remains focused on enhancing both sales and after-sales services to deliver a superior customer experience.
We are also expanding our network of showrooms and service centers nationwide to strengthen the ecosystem and instill confidence in Thai consumers considering new energy vehicles. This is crucial for transitioning Thailand towards a cleaner, more sustainable future for everyone.”
Visit RÊVER at the 41st Motor Expo
RÊVER Group invites everyone to experience the future of sustainable mobility at the 41st Thailand International Motor Expo 2024. Visit booth A06 for BYD and DENZA, and booth R03 for RÊVER Commercial Vehicles, in Challenger Hall, IMPACT Muang Thong Thani, from November 29th to December 10th, 2024.
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