Bangkok, Thailand – AIS, Thailand’s leading digital service provider, announces the readiness of its intelligent mobile and home internet networks to support the New Year 2025 celebrations. The company has leveraged AI and Autonomous Network technology, evolving towards a Self-Evolving Network (SEN), to proactively manage network capacity and performance. This ensures a seamless experience for customers during the festive season, whether they are traveling, returning home, or joining countdown events.
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Prathana Leelapanang, Chief Consumer Business Officer at AIS, emphasized the company’s commitment to providing a superior customer experience during this peak season. “The New Year holiday is a time of joy for many Thai people,” he stated. “As a digital service provider with the most robust network infrastructure, AIS is dedicated to ensuring our customers can enjoy seamless communication and digital experiences throughout the celebrations.”
AIS has implemented a comprehensive network enhancement strategy to accommodate the anticipated surge in data traffic during the New Year period. This includes:
- Increased Capacity: Expanding capacity at existing base stations and installing temporary stations in key countdown locations nationwide, including CentralWorld, Siam Paragon, and ONE BANGKOK in Bangkok, as well as popular tourist destinations like Pattaya, Nakhon Ratchasima, Hat Yai, and Chiang Mai.
- Proactive Monitoring: Utilizing AI and Autonomous Network technology to monitor network performance in real-time, enabling proactive identification and resolution of potential issues before they impact customers.
- 24/7 Support: Deploying mobile base station cars and establishing a dedicated War Room with engineering teams available around the clock to ensure uninterrupted service across AIS 5G, 4G, AIS Super WiFi, and home internet services.
Tee Seeumpornroj, Chief Executive Officer of Broadband Business at AIS, highlighted the importance of home internet connectivity during the holiday season. “We believe that during this festive time, home is where everyone comes together,” he said. “AIS 3BB FIBRE 3 is ready to deliver a comprehensive digital experience that meets the needs of every household member.”
AIS 3BB FIBRE 3 offers a range of features designed to enhance the home internet experience, including:
- Premium Entertainment: Access to a wide variety of entertainment content, including movies, series, sports, and concerts, ensuring a shared entertainment experience for the whole family.
- Smart Soundbar: Providing an immersive audio experience for enjoying entertainment content.
- Smart AI Gamer Router: Optimizing network performance for gaming enthusiasts, reducing latency and ensuring smooth gameplay.
In addition to network enhancements, AIS is also offering a variety of special privileges and rewards to its customers throughout the festive season. These include:
- Lucky Draw: Redeem AIS Points for a chance to win a new electric Mini Cooper SE.
- Travel Insurance: Redeem AIS Points for a personal accident insurance plan with coverage up to 100,000 baht.
- Exclusive Discounts: Redeem AIS Points for discounts on food, beverages, vehicle inspections, fuel, accommodation bookings, and duty-free shopping.
- New Year Wallpaper: AIS Serenade customers can redeem AIS Points for an exclusive Lakshmi Art Toy Edition wallpaper.
AIS is committed to delivering happiness and the best digital experiences to its customers and all Thai people during the New Year 2025 celebrations. The company’s comprehensive network preparations and special privileges ensure that customers can enjoy seamless connectivity and peace of mind throughout the festive season.
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