Bangkok, Thailand – BRAND’S Essence of Chicken continues its commitment to road safety for the 17th consecutive year with the campaign “Brain Fatigue, Don’t Drive, Take a Break and Drink BRAND’S”. Partnering with the Highway Police and Traffic Police, they will distribute over 45,000 bottles of BRAND’S Essence of Chicken along with discount coupons at 7 key service points across Thailand. This initiative aims to reduce accidents during the New Year holidays while a 6 million baht budget has been allocated for social media and OOH advertising to highlight the benefits of BRAND’S Essence of Chicken in supporting brain and nervous system function.
- – Revolution Magazine Launches in Thailand! Caters to the New Generation of Luxury Watch Enthusiasts
- – AIS Offer Netflix, Max, Disney+ Hotstar in One Ultimate Package for 999 Baht!
Mrs. Chutamas Ngamjitkul, BRAND’S Essence of Chicken Marketing Director of Suntory Beverage & Food (Thailand) Co., Ltd., stated, “BRAND’S Essence of Chicken has always prioritized health and road safety, aligning with government policies through the campaign “Brain Fatigue, Don’t Drive, Take a Break and Drink BRAND’S”. This year, we have dedicated over 6 million baht in marketing to encourage the public to travel safely during the holiday season, aiming to reduce accidents that lead to loss of life and property. We will use social media and OOH (Out Of Home) channels, emphasizing the benefits of BRAND’S Essence of Chicken. It contains carnosine and vitamin B12, which contribute to the normal function of the brain and nervous system, ensuring the brain functions optimally, enhancing concentration, and promoting driver readiness throughout the journey.”
This year’s “Brain Fatigue, Don’t Drive, Take a Break and Drink BRAND’S” campaign will provide over 45,000 bottles of BRAND’S Essence of Chicken to the Highway Police Division and the Traffic Police Division. Each bottle comes with a 10 baht discount coupon for BRAND’S Essence of Chicken 42 ml (excluding the herbal formula). These will be distributed to people traveling long distances during the New Year period at 7 public service points on main highways, including:
-
4 Highway Police Division locations:
- Highway District Police Station 4, Operation Division 5 (Chiang Mai)
- Highway District Police Station 1, Operation Division 1 (Phra Nakhon Si Ayutthaya)
- Highway District Police Station 1, Operation Division 8 (On Nut – Lat Krabang)
- Highway District Police Station 3, Operation Division 2 (Prachuap Khiri Khan)
-
3 Traffic Police Division locations:
- Small Bus Terminal (Chatuchak)
- PTT Gas Station, Prachachuen Expressway (outbound)
- PTT Gas Station, Roadside Rest Stop (outbound)
Pol. Maj. Gen. Kongkrid Lertsittikul, Commander of the Highway Police Division, revealed that the Highway Police have prepared for the festive season by deploying personnel, equipment, and vehicles. They have also conducted rehearsals, especially for opening special lanes in congested areas, incorporating lessons learned from last year to improve efficiency. Additionally, they have arranged free accommodation for the public at 205 Highway Police service units nationwide.
Drivers experiencing fatigue can contact these units for immediate lodging. During the festive period, a traffic management center supervised by a Deputy Commander has been set up. Utilizing an IT system and CCTV cameras, the center analyzes traffic flow to maintain a comprehensive overview and direct units to take appropriate action, ensuring smooth traffic flow and emphasizing proactive problem-solving before congestion occurs.
Pol. Maj. Gen. Surached Bundit, Commander of the Traffic Police Division, stated that during the New Year festival, a large number of people travel back to their hometowns using both private cars and public transportation. This leads to heavy traffic and an increased risk of accidents. The Traffic Police Division, responsible for traffic management in Bangkok, has prepared to facilitate traffic flow by deploying support at public transport stations and congested areas.
Moreover, the Traffic Police Division has launched the “Pre-Use Vehicle Inspection Project, Safe Along the Route” to inspect 10 essential vehicle components for long-distance driving. This service is offered free of charge to the public at the Engine Mechanics Unit, Inspection Division 5, Traffic Police Division, Prasan Ratchakit Building, Vibhavadi Rangsit Road, Lat Yao Subdistrict, Chatuchak District, Bangkok.
BRAND’S Essence of Chicken is also running marketing promotions during this New Year season. In partnership with 7-11, they offer a special promotion: purchase 2 bottles of BRAND’S Essence of Chicken 42 ml (excluding the herbal formula) for only 65 baht (from the regular price of 78 baht). All Members receive an additional 100 points from December 5-11, 2024. Also, purchase 2 bottles of BRAND’S Essence of Chicken 70 ml (excluding the herbal formula) for 103 baht (from the regular price of 120 baht). All Members receive an additional 700 points from November 24, 2024, to January 3, 2025.
#BRANDSEssenceofChicken #SafeDriving #BrainFatigueDontDrive #TakeABreakDrinkBRANDS #NewYearFestival #AccidentPrevention
