Bangkok, Thailand – IsWhere, a cutting-edge location-based digital marketing platform, is making waves in the Thai retail sector with its official launch. The platform emphasizes boosting in-store sales, helping businesses navigate economic challenges and fierce competition from e-commerce through innovative technology.
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Somboon Udomwatchanasak, General Manager of IsWhere (Thailand) Co., Ltd., highlighted the hurdles faced by brick-and-mortar businesses today, including economic fluctuations, rising costs, and the competitive e-commerce landscape. In response, IsWhere developed a real-time, world-class marketing platform that connects businesses directly with customers. Merchants can manage their storefronts online, creating content, promotions, and campaigns in multiple languages.
“IsWhere empowers brick-and-mortar businesses to increase sales without relying solely on major e-commerce platforms,” said Somboon.
How IsWhere Empowers Businesses
- Increased Visibility: Attract nearby customers with compelling promotions. The platform showcases businesses with prominent promotions, ensuring greater visibility.
- Targeted Campaigns: Create tailored campaigns based on customer interests, demographics, and location.
- Efficient Resource Management: Effectively manage inventory and promotions, set promotion durations, and analyze results for optimized strategies.
Key Features of IsWhere
- Campaign Creation: Businesses can create unlimited campaigns and promotions, setting start and end dates. The system automatically deactivates campaigns when they expire.
- Performance Tracking: Monitor campaign performance in real-time, analyze in-depth data, and improve campaign effectiveness.
- CRM System: Build customer relationships through loyalty programs and exclusive benefits, fostering positive experiences and encouraging repeat business.
IsWhere and the Thai Economy
Terence Mak, CEO of IsWhere, stated, “Thailand has high economic growth potential, particularly in the retail and tourism sectors. IsWhere is committed to supporting Thai businesses in their digital transformation journey. We believe our platform is a key tool for increasing competitiveness and creating new opportunities for Thai entrepreneurs.”
“We believe IsWhere will enhance the potential of Thai retail and tourism, strengthening the community economy,” added Somboon.
IsWhere is not just a marketing platform; it’s a vital tool for driving the Thai economy, especially for local businesses. It reduces reliance on delivery platforms and promotes business sustainability.
Unlocking Location-Based Marketing Strategies
IsWhere not only facilitates businesses in reaching nearby customers but also enables them to:
- Build Brand Awareness: Promote businesses through IsWhere, generate wider recognition, and reach new customer segments.
- Increase Sales: Drive sales with promotions, discounts, and targeted marketing campaigns, customized for specific demographics and timeframes.
- Build Customer Relationships: Directly communicate with customers, establish a loyal customer base, and nurture long-term relationships.
- Analyze Data: Track campaign performance, analyze in-depth data, and refine marketing strategies for greater effectiveness.
IsWhere for Over 3 Million Thai Businesses
IsWhere is dedicated to assisting diverse Thai businesses, over 3 million in total, in adapting and thriving in the digital age, particularly:
- Restaurants: Attract customers with menus, promotions, and special events, increasing sales during various periods.
- Retail Stores: Showcase products, organize promotions, and drive sales, reaching target customer groups accurately.
- Service Businesses: Such as beauty salons, spas, gyms, etc., promote services and build a new customer base.
- Tourism Businesses: Hotels, souvenir shops, tourist attractions, etc., attract tourists and increase bookings.
Collaboration for the Future
IsWhere actively collaborates with various stakeholders to build a robust business ecosystem:
- Government Agencies: Partnering with government agencies to promote and support SMEs, providing access to technology and innovation to enhance their competitiveness.
- Associations: Collaborating with associations related to the retail business, such as hotel associations, retail associations, and fresh market associations, to develop and promote businesses in various sectors.
- Shopping Malls: Working with shopping malls to implement IsWhere, enriching the shopping experience for customers and enabling stores within the malls to reach a wider audience.
- Entrepreneurs: Partnering with entrepreneurs to provide knowledge, consulting, and support in applying IsWhere to their businesses, enhancing efficiency and sales.
These collaborations enable IsWhere to expand its user base and effectively drive digital transformation for Thai businesses, leading to sustainable economic growth.
Special Offers for Businesses
Register for IsWhere for free! Businesses can increase visibility and reach customers effectively. For just 3,000 THB per month, unlock IsWhere’s full marketing features and create unlimited promotional campaigns.
Special offer! The first 10,000 registered businesses that are members of organizations, associations, chambers of commerce, or government agencies will receive voucher codes from IsWhere with a total value of 100 million baht*. Organizations, associations, chambers of commerce, or government agencies can coordinate to obtain this special discount code by emailing [email protected] before the official consumer platform launch next year.
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