Bangkok, Thailand – Dolby Laboratories, a global leader in audio and imaging technology, today announced a major collaboration with Jin, a member of the popular boy band BTS, for the global campaign “Love More in Dolby.” This campaign celebrates the release of Jin’s latest single, “I’ll Be There,” from his first solo album “Happy.” The song is available in Dolby Atmos, providing a more immersive and realistic listening experience.
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“Jin is an incredibly talented artist who captivates audiences worldwide with his music,” said Todd Pendleton, Senior Vice President and Chief Marketing Officer of Dolby Laboratories. “With Dolby Atmos, fans will feel closer to Jin than ever before. They’ll hear his music and vocals with incredible clarity, as if he’s performing right in front of them.”
Dolby Atmos is a cutting-edge spatial audio technology that creates an immersive audio experience that feels as if you are in the middle of the action. Music mixed in Dolby Atmos allows listeners to hear every detail of the music with unparalleled clarity, including individual instruments, vocals, and subtle nuances like the artist’s breath.
Kim Seokjin, or Jin of BTS, shared his experience listening to his music in Dolby Atmos: “When I first heard my new song in Dolby Atmos, I was amazed. The realistic sound makes you feel like you’re right there in the song. Dolby Atmos allows fans to connect with the emotions and feelings in the music on a deeper level. I want everyone to listen to ‘I’ll Be There’ in Dolby Atmos; you’ll understand why I’m so excited about this technology.”
The “Love More in Dolby” campaign is directed by Colin Tilley, a renowned film and music video director and Grammy Award nominee. The campaign invites viewers to experience Jin’s captivating performance through the eyes of a fan, capturing the emotional journey of listening to music in Dolby Atmos.
This collaboration between Dolby Laboratories and Jin of BTS reflects Dolby’s commitment to delivering premium entertainment experiences to consumers, not only in cinemas but also in music, gaming, and home entertainment.
Fans can watch the “Love More in Dolby” campaign on YouTube and listen to “I’ll Be There” in Dolby Atmos through leading global and regional music streaming services, including Amazon Music, Apple Music, TIDAL, QQ Music, and Melon. Whether listening at home, in the car, or through mobile devices, Dolby Atmos is accessible with products from world-renowned brands like Samsung, Mercedes-Benz, and many more.
Dolby Laboratories is a leading innovator in audio and imaging technology, founded in 1965 and headquartered in San Francisco, USA. Dolby is dedicated to enhancing entertainment experiences with a wide range of technologies, including Dolby Atmos, Dolby Vision, and Dolby Cinema. Dolby’s products are trusted by consumer electronics manufacturers, movie studios, and content providers worldwide.
Jin, or Kim Seokjin, is a singer, songwriter, and member of the iconic boy band BTS. Born on December 4, 1992, he is known for his powerful vocals, unique stage presence, and captivating performances. Jin has released several solo songs, including OSTs for Korean dramas such as “Yours” from the series “Jirisan” and “Epiphany” from BTS’s album “Love Yourself: Answer.”
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