Bangkok, Thailand – Thailand proudly announces the arrival of “PRAKAAN,” its first premium single malt whisky poised to conquer the international spirits scene. Crafted with meticulous attention to detail and a commitment to world-class quality, PRAKAAN embodies the essence of Thai craftsmanship and the country’s rich heritage.
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The brand’s name, “PRAKAAN,” meaning “fortress” in Thai, draws inspiration from the historic walls of Kamphaeng Phet, symbolizing strength, resilience, and the safeguarding of tradition. This is reflected in the whisky’s exceptional quality and the brand’s dedication to preserving the time-honored techniques of single malt production.
At the heart of PRAKAAN are three core essences:
- Provenance: The journey begins in the pristine forests of Kamphaeng Phet, a UNESCO World Heritage site. Here, pure spring water, a key ingredient, is sourced, contributing to the whisky’s exceptional flavor and aroma.
- Pride: PRAKAAN embodies the spirit of Thailand, with packaging designs inspired by the ancient walls of Kamphaeng Phet. These walls stand as a testament to the nation’s strength, endurance, and unwavering spirit.
- Passion: Expert Thai distillers pour their hearts and souls into every step of the process, blending art and science with internationally recognized techniques. This dedication results in a whisky that is both distinctive and exceptional.
PRAKAAN’s journey begins in the pristine forests of Kamphaeng Phet, where pure spring water, a key ingredient, is sourced. The whisky is then carefully crafted using the finest barley and matured in oak casks, resulting in a symphony of flavors that capture the unique terroir of Thailand.
“We are thrilled to introduce PRAKAAN to the world,” says Mr. Prapakon Thongtheppairot, Chief Spirits Product Group of Thai Beverage Public Company Limited. “This is a testament to Thai ingenuity and our passion for creating a whisky that rivals the best internationally. We believe PRAKAAN will redefine the perception of Thai spirits and establish a new standard for single malt whisky.”
PRAKAAN’s launch event, “UNVEIL THE FLAVORS OF THAILAND,” will be held at The House on Sathorn in Bangkok from December 17th to 22nd, 2024. The event promises an immersive experience, inviting guests to explore the brand’s story, craftsmanship, and exquisite taste.
PRAKAAN will be available in three expressions:
- PRAKAAN SELECT CASK: Aged in American oak ex-bourbon casks, offering notes of vanilla, honey, and citrus.
- PRAKAAN PEATED MALT: Made with peat-dried barley, delivering a smoky character with hints of vanilla and honey.
- PRAKAAN DOUBLE CASK: Matured in American oak ex-bourbon and Spanish oak ex-sherry casks, boasting a complex profile with raisin, chocolate, and spice notes.
With its exceptional quality, rich heritage, and commitment to excellence, PRAKAAN is set to become a global ambassador for Thai whisky, showcasing the nation’s expertise and passion for crafting world-class spirits.
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