Bangkok, Thailand – BMW Thailand announced a record-breaking achievement, securing approximately 70% of the luxury hotel fleet market share in 2024. The company further solidifies its leadership by partnering with The Ritz-Carlton, Bangkok to offer guests an unparalleled luxury experience with the sophisticated BMW 7 Series.
- – RÊVER Showcases NEV Fleet at Motor Expo 2024
- – Eternity at One Invests Over 20 Million Baht to Launch “AVATR BANGNA”
The collaboration between BMW Thailand and The Ritz-Carlton, Bangkok aims to elevate guest experiences by integrating BMW’s innovative automotive technology with the hotel’s renowned personalized service. The BMW 7 Series fleet, including the all-electric BMW i7 xDrive60 M Sport and the BMW 740d M Sport, will redefine luxury travel in Bangkok.
Mr. Rene Gerhard, President and CEO of BMW Group Thailand, expressed his satisfaction with the achievement, stating, “In 2024, our market share in the luxury hotel fleet segment reached an impressive level at around 70%, which is a 27% growth from 2023. It is a success that can only be achieved with hotel fleet providers’ confidence and trust in our product range, services, and values.”
He further emphasized the significance of the partnership with The Ritz-Carlton, Bangkok, saying, “We are very thrilled to partner with the first Ritz-Carlton hotel in Bangkok. From unparalleled hospitality to immersive cultural experiences, The Ritz-Carlton, Bangkok, is truly a world-class beacon of the finest personalized service and unforgettable hotel experiences.”
Ms. Tina Liu, General Manager of The Ritz-Carlton, Bangkok, shared her enthusiasm for the collaboration, stating, “The Ritz-Carlton, Bangkok is delighted to partner with BMW to redefine luxury travel in the city. This collaboration allows us to curate a truly luxurious experience from arrival to departure, seamlessly integrating premium transportation into every guest journey.”
The Ritz-Carlton, Bangkok, nestled within the prestigious One Bangkok development overlooking Lumpini Park, is a haven of tranquility amidst the bustling city. The hotel offers uniquely luxurious accommodations, intuitive service, and signature experiences that immerse guests in Thailand’s rich culture. The addition of the BMW 7 Series fleet complements the hotel’s commitment to providing a superior guest experience.
Guests can choose between the innovative all-electric BMW i7 xDrive60 M Sport, perfect for the eco-conscious traveler, and the classic yet powerful BMW 740d M Sport. Both models are equipped with cutting-edge technology and luxurious amenities, including the BMW Theatre Screen, a 31.3-inch 8K touchscreen panoramic display with Bowers & Wilkins surround sound, transforming every journey into a private oasis of entertainment.
This partnership between BMW Thailand and The Ritz-Carlton sets a new benchmark for luxury travel experiences in Bangkok, seamlessly blending automotive excellence with world-class hospitality.
#BMW #TheRitzCarlton #LuxuryCars #LuxuryHotels #Partnership #Automotive #Business #Travel
