Bangkok, Thailand – IT CITY, a leading one-stop IT retailer, has announced its business strategy for 2025, focusing on collaborations with partners to strengthen the business and achieve long-term sustainable growth. The company recently joined forces with Advanced Info Service Public Limited Company (AIS), as an exclusive partner, to provide exceptional experiences and benefits to both IT CITY and AIS customers.
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Mr. Sophon Intanate, Director and President, IT City Public Company Limited, revealed, “In 2025, the company’s business direction is guided by a strategy of collaboration with partners to enhance long-term business strength. Our latest partnership with AIS as an exclusive partner aims to deliver a superior experience and benefits to both IT CITY and AIS customers.”
This collaboration between IT CITY and AIS merges the strengths of both organizations to offer the best to their customers. IT CITY customers will enjoy various privileges, including:
- Opening new AIS phone numbers with special discounts on devices at all IT CITY branches nationwide.
- Existing AIS monthly subscribers can also enjoy special discounts on devices at all IT CITY stores.
- Additional privileges for IT CITY customers using AIS services, such as discounts on other products, exclusive event invitations, and future benefits.
Mr. Prapat Siangjan, Chief Retail Management Officer, ADVANCED INFO SERVICE PUBLIC COMPANY LIMITED, said, “As a digital service provider, AIS is committed to delivering the best digital experience to customers through collaboration with various partners to meet the needs and lifestyles of all customer groups. We are delighted to have IT CITY, a leading one-stop IT retailer in the country, as a key partner who will help drive our efforts to deliver digital products and services that cater to every digital lifestyle, along with enhanced privileges.”
“With IT CITY’s strength of over 300 branches nationwide, this collaboration reinforces our position as the true leader in distribution channels and customer service. Beyond mobile and home internet services, we have partnered with IT CITY to set up e-waste disposal points, facilitating responsible disposal of electronic waste. This elevates our partnership from an exclusive product and service distributor to a collaborative effort in driving sustainability goals.”
Mr.Kasame Srilertchaipanij, Vice President of Marketing, IT City Public Company Limited, added, “Our key sales promotion strategies for 2025, catering to the needs of the new generation of consumers, are divided into two parts. First, the launch of ‘Max Protection by IT CITY,’ a comprehensive smartphone insurance plan offering the best coverage in the market. Customers can claim at any IT CITY store nationwide. This insurance covers five aspects: immediate device replacement within 30 days, cracked screen and burn-in coverage twice within 2 years, unlimited device repairs within 2 years, one battery replacement within 2 years, and lifetime software support.”
“Second, the introduction of a customer loyalty program called ‘IT CITY Reward,’ providing maximum value and benefits for every purchase across all product categories, including IT products, smartphones, and accessories, at all IT CITY branches. Every 100 baht spent earns 1 IT CITY Reward point, which can be redeemed for discounts on future purchases or exchanged for special rewards through campaigns throughout the year.”
Mr. Sophon continued, “This year, the company plans to invest in expanding new branches while reviewing and adjusting branches in certain locations to maintain overall performance and profits. We also plan to revamp our storefront media and product displays to be more modern and attractive to customers.”
“Our strategies this year are designed to support these trends and meet the needs of customers seeking stores that offer new technologies, variety, and value, along with excellent after-sales service. We also aim to expand into new business opportunities to reach a wider range of consumer groups, which is a key factor driving the company’s continued and sustainable growth.”
#ITCITY #AIS #O2O #Sustainability #Technology
