Bangkok – True reports Lalisa “LISA” Manoban, the world-renowned Thai K-pop artist, sparked “LISA Fever,” driving mobile data usage at ICONSIAM to surge over 200% on New Year’s Eve during the “Amazing Thailand Countdown 2025” compared to normal periods. Meanwhile, New Year travel data from Mobility Data reveals Thais flocked to Isan, particularly Buriram, while foreign tourists favored Chiang Rai, showing a growth of over 200%.
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Mr. Prathet Tankuranun, Chief Technology Officer of True Corporation Public Company Limited, revealed, “True Corporation fully prepared its mobile and home internet networks to accommodate the increased data usage during the New Year 2025 holidays, especially on the night of December 31, 2024, with the Amazing Thailand Countdown 2025 at ICONSIAM. The event featured world-renowned artist Lalisa “LISA” Manoban, attracting a large number of Thais and foreigners. This resulted in data usage at ICONSIAM soaring over 200% compared to normal periods.”
Thais Travel to Isan, Foreigners Favor the North
Mobility Data, which analyzes mobile user travel during the New Year holidays, found the top 10 most popular provinces for Thais to visit were Buriram, Sisaket, Nakhon Ratchasima, Surin, Ubon Ratchathani, Chaiyaphum, Roi Et, Phetchabun, Nakhon Sawan, and Kalasin. “Uthai Thani” was the most popular province, with an increase of up to 60%, reflecting the rising trend of secondary city tourism.
For foreign tourists, the top 10 most popular provinces were Chiang Rai, Phuket, Surat Thani, Bangkok, Tak, Krabi, Songkhla, Chiang Mai, Phetchaburi, and Prachuap Khiri Khan. “Chiang Rai” remained a favorite among foreign tourists, with a growth of 200%.
Facebook Still the Most Popular App
The top 5 most used applications during the New Year holidays were Facebook, YouTube, LINE, TikTok, and WhatsApp. The peak data usage period was between 9:00 PM and 10:00 PM on December 31, 2024.
dtac Reveals Similar Statistics
Mr. How Lih Ren, Chief Marketing Officer of Total Access Communication Public Company Limited or dtac, revealed data usage statistics for dtac customers during the New Year 2025 holidays. The most popular provinces for Thais were Nakhon Ratchasima, Phetchabun, and Ubon Ratchathani, with Phetchabun as the rising star (50%). For foreign tourists, the most popular provinces were Tak, Phuket, and Chiang Rai, with Tak as the rising star (260%).
True Online Home Internet Lively
True Online home internet usage also peaked between 9:00 PM and 10:00 PM on December 31, 2024. The most popular applications were YouTube, Facebook, TikTok, Netflix, and TrueID, with overall user numbers increasing by around 500% during the festive period.
True Delivers Happiness Through ‘Smile Across Thailand’ Campaign
Mr. Prathet said, “True Corporation continues to strive to develop its network and services to provide the best digital experience for customers and is ready to deliver happiness through the ‘Smile Across Thailand’ campaign to welcome the New Year 2025.”
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