Jotun Thailand launches “Majestic Pure Color,” a premium, super matte interior paint with a non-reflective finish, superior durability, and easy cleaning. The launch includes the inspiring 2025 NUANCES colour collection.
Bangkok, Thailand – Jotun Thailand Co., Ltd., a global leader in paints, held an official launch event for its latest product, “Majestic Pure Color,” a premium super matte interior paint, and the 2025 annual colour collection, “NUANCES Global Color Collection 2025.” This reinforces Jotun’s commitment to combining cutting-edge technology with the art of colour to provide a superior decorating experience and create beautiful, modern spaces that cater to both homeowners and designers.
The event was honored by the presence of Mrs. Kristine Anvik Leach, Managing Director of Jotun Thailand Co., Ltd., and Mrs. Hsiao Mae Wu, Marketing Manager of Jotun Thailand Co., Ltd., who jointly launched the product. Mr. Wichit Suradinkura, a technical expert, also provided in-depth information about the technology behind the success of this paint.
Mrs. Kristine Anvik Leach opened the event with excitement, presenting Jotun’s latest innovation. Jotun is a company with a long history of almost 100 years in creating colours for the beauty of homes and buildings around the world. “Innovation has always been in Jotun’s DNA, ever since we founded the company in 1920 in Norway. And in 1968, we came to Thailand as the second factory outside Norway and the first factory in Southeast Asia,” said Mrs. Leach. “
For Jotun, innovation in paint has two pillars: beauty and durability. We are committed to developing paints that provide beautiful, vibrant colours and maintain that beauty for a long time.”
Mrs. Hsiao Mae Wu added that Jotun has continuously developed interior paint products to meet the changing needs of consumers. “Since 1987, when we launched our first interior paint, we have never stopped developing. We have continuously launched new products, taking into account the needs of consumers, whether it is beauty, durability, or even health.”
Majestic Pure Color: A New Standard for Luxury Interior Paint
“Majestic Pure Color” is the result of Jotun’s relentless research and development to create an interior paint that provides the beauty of a matte finish while still maintaining excellent durability and washability. “We recognize that many consumers love matte paint because it feels comfortable and luxurious, but they are also concerned about the maintenance being more difficult than other types of paint,” said Mrs. Wu.
“We have therefore developed Majestic Pure Color to specifically address this need.”
The key feature of “Majestic Pure Color” is the “Super Matte finish” technology, which provides crisp, non-reflective colours, making the painted colours look beautiful from any angle and in any lighting condition. It enhances the true pigments to stand out, creating a luxurious and peaceful atmosphere in the room.
In addition, it features “Multi-Functional Extender” technology, which enhances the adhesion of the paint, making it long-lasting and not easy to peel off, and “Specialty Additives” technology, which adds special properties to the paint, making it resistant to scratches and easy to clean.
Key Features of Majestic Pure Color:
- Super Matte Finish: Reduces gloss levels, providing a velvety smooth surface.
- Unique Beautiful Colour: Vibrant shades, consistent colour intensity, even over time.
- Scratch Resistant: Resistant to scratches and abrasion from everyday use. Suitable for high-traffic areas.
- Easier to Clean: The wall surface is easy to clean, helping the surface to remain beautiful.
The difference between “Majestic Pure Color” and conventional matte paints on the market is that “conventional matte paints often have a rough surface, allowing dirt to easily penetrate and making it difficult to clean. Majestic Pure Colour has a smoother surface, preventing dirt from easily penetrating and making it easy to clean.
Furthermore, the results of testing the durability of “Majestic Pure Color” paint using a scrubbing machine and everyday items such as chili sauce, tomato sauce, or even a microfiber cloth to scrub the surface painted with “Majestic Pure Color” and conventional matte paint to compare the differences. The test results clearly showed that “Majestic Pure Color” is more resistant to scratches and can be cleaned of various stains more easily than conventional matte paint.
NUANCES: The 2025 Colour Collection that Reflects the Beauty of Everyday Life
In addition to launching “Majestic Pure Color,” Jotun also unveiled its 2025 annual colour collection, “NUANCES Global Color Collection 2025,” which consists of 30 carefully selected shades, divided into 6 groups: Blue, Green, Peach, Yellow, Grey, and Beige. Each group offers 4 shades of varying intensity, plus 1 shade that accentuates the highlights.
JOTUN believes that bold colours might capture the eye best, but even the smallest shift in hue can change how a colour is perceived. We all react to the tones, shades, and nuances of the colours we encounter every day, both consciously and unconsciously. Every subtle expression of colour is a factor in how we express nuance on our walls and in our homes.
Highlights of the NUANCES Collection:
- Blues Nuances: Relaxing colours that suit a variety of lifestyles, such as Spring Breeze and Darjeeling.
- Greens Nuances: Colours of nature and tranquility, such as Secret Green.
- Peaches Nuances: Colours that provide a warm and inviting feeling, such as Peach Sky and Adventure.
- Greys Nuances: Timeless and elegant grey tones, such as Grey Touch and Comfort Grey.
The NUANCES collection not only presents beautiful shades but is also designed to be a source of inspiration and a practical guide. Based on colour theory, it helps homeowners create harmony through colour gradients, monochromatic tones, and perfectly matched shades. Beautiful interior design photography and artwork designed by French artist Agathe Berjaut further complement and inspire those who want to elevate their spaces.
“Majestic Pure Colour” and the NUANCES colour collection from Jotun are therefore the perfect choice for Thai homeowners and designers who want to create beautiful, modern, and durable spaces that meet the hot and humid climate of Thailand and reflect timeless elegance.
JOTUN was founded in 1926 in Sandefjord, southeast Norway. Jotun is one of the world’s largest paint manufacturers, with products used both indoors and outdoors in over 100 countries around the world. With a long history of research and innovation in colour, Jotun is renowned for the beauty of its decorative paints, as well as the ability to protect and the durability of its paints and coatings, making it a top choice for many of the world’s major building projects.
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