Nut-Pacharakrit Chuenchom, from a struggling child to the owner of Pacharakrit Property Co., Ltd., proves that “lack” can be the driving force behind success. He transformed failures into lessons, sought out a “Blue Ocean” in the real estate market, added value to assets, and created “Win-Win Solutions” beneficial to all parties. By utilizing data, focusing on the customer, and building a strong business network, he flipped the script and created opportunities from imperfections.
In the real estate industry, often seen as a highly competitive “Red Ocean” filled with experienced tycoons, is there room for a “small fish” from the provinces, someone who never had any real-life advantages? Nut-Pacharakrit Chuenchom has proven that even in a seemingly saturated market, there’s space for a “Game Changer” who dares to think differently, act differently, and create their own “Blue Ocean.”
The Genesis of “Lack”
Nut-Pacharakrit wasn’t born into wealth. He grew up in an ordinary family that struggled to make ends meet. The image of a young boy helping his parents collect fish and sell grilled pork skewers at markets shaped him into a fighter from a young age. The imperfections in his life were not obstacles, but rather a driving force for him to “fill” what was missing.
“I didn’t study finance… but I’ve always loved doing business and seeking income because our starting capital wasn’t perfect. But because it wasn’t perfect, we had to fill it,” Nut-Pacharakrit recalls his childhood, which shaped him into a resilient individual.
“Lack” wasn’t just a limitation; it was the “fuel” that ignited Nut-Pacharakrit’s pursuit of “opportunities” to fill the void.
Failing to Learn: “Fail Fast, Learn Faster”
At the age of 16, opportunity knocked in the form of starting his own business. He dedicated all his effort, savings, and borrowed money from adults to open a restaurant, hoping to build a better income and future. However, that dream quickly crumbled. The restaurant business was unsuccessful.
Nut-Pacharakrit didn’t give up. He got back up and experimented with many other businesses, including a factory, a bakery, and many other things he could do. But the more he did, the more debt he accumulated. Due to his lack of knowledge and understanding of business management, he was trapped in a cycle of debt and loan sharks.
“At 18, I was a million in debt because I did a lot of business, and I didn’t know… how to manage risk, so debt arose.”
But instead of dwelling on the disappointment, he saw it as a “practical MBA.” He turned failures into lessons, experimenting with various other businesses… Every mistake was valuable “data.”
“We failed, we were in debt, and we had to learn how to manage debt… Everything I have today comes from everything I’ve been through.”
This is the “Fail Fast, Learn Faster” approach that Nut-Pacharakrit later adopted in building his business.
Discovering the “Blue Ocean” in the Red Ocean
While his life seemed dark, Nut-Pacharakrit found a light at the end of the tunnel. He started looking for new opportunities and entered the world of finance. He met a capitalist who provided mortgage loans and started as a broker introducing houses and land for people to lend.
Upon entering the real estate industry, Nut-Pacharakrit found the market filled with “big fish” with substantial capital and networks. Instead of competing in the “Red Ocean,” he chose to seek out a “Blue Ocean,” or new waters that no one had yet claimed.
Despite repeated failures, he never gave up. He spent 1-2 years trying to sell houses, taking capitalists to lend, but never succeeded. Until he started questioning himself, “What am I doing wrong?”
Turning Point: When “Readiness” Meets “Opportunity”
A significant turning point in Nut-Pacharakrit’s life occurred when he encountered a resort about to close down due to a lack of liquidity. He took several capitalists to see it, but no one was interested in lending.
He wouldn’t let the opportunity slip away. He saw the “Hidden Value” in the asset that others overlooked. He decided to do something different. He “put his own money” into renovating the resort, repainting, trimming trees, planting flowers, landscaping, and doing everything possible to make the resort look good again. All of this was “Value Creation” for the asset.
When he brought the capitalists back to see it again, the resort that once looked dilapidated had become an attractive asset. The result was as he expected. The capitalists decided to lend, and that was the starting point that gave Nut-Pacharakrit his first million at just 18 years old.
“The important thing is to make all the elements ready, and that will get us what we want. This is the point I think is important. I think most people don’t quite understand. They wait for opportunities to come while they’re not ready, wasting the opportunity.”
Learning from the “Wealthy”
After his initial success, Nut-Pacharakrit learned that being close to successful people is the key to achieving even greater success. He received the advice, “If you want to be rich, surround yourself with 10 wealthy people, and you will be the 11th.”
He began studying the concepts, financial management methods, and lifestyles of successful people and found that what had always caused him to fail was a lack of financial knowledge.
“Win-Win Solution”: The Key to Sustainability
This success wasn’t due to luck, but rather an understanding of the “Pain Points” of both parties: the resort owner who needed capital and the capitalist who wanted a promising asset.
Nut-Pacharakrit wasn’t just a “broker,” but an “Opportunity Creator” who connected both parties with a “Win-Win Solution” beneficial to everyone involved.
Building a Business “Ecosystem”
From his initial success, Nut-Pacharakrit began expanding his network of capitalists and learned to “think like an investor” (Investor Mindset). He founded Pacharakrit Property Co., Ltd. to be a platform connecting entrepreneurs, capitalists, and experts in various fields.
He doesn’t see capitalists as just “sources of funding” but as “business partners.” He opens opportunities for multiple capitalists to invest together (Syndication) to diversify risk and create a strong business “Ecosystem.”
“Data-Driven” and “Customer-Centric”
Nut-Pacharakrit doesn’t rely solely on “intuition” but uses “Data” to drive his decisions. He studies the market, analyzes customer needs, and constantly adjusts his strategies.
He emphasizes “Customer-Centricity,” focusing on the customer by providing advice and finding the best solutions for each individual, not just providing loans.
“We start by preparing the assets and seeking opportunities for those assets, and we begin the process of turning undervalued assets into assets with sustainable value. We’ve structured Pacharakrit this way from the beginning because we know that, in reality, assets can’t be released in a general way.”
“Scaling Up” and “Future-Proofing”
Nut-Pacharakrit doesn’t stop at being a “player” in the market; he wants to be a “leader.” He aims to scale up the business dramatically by leveraging technology, branding, and personnel development, focusing on building readiness and diversity to accommodate new opportunities.
“Last year, we closed hundreds of cases… This year, we aim to expand our business to cover a wider range of assets. We have a goal to grow 100%, which will give us more than 300 cases to handle.”
He views the real estate business not just as “buying and selling” but as “Value Creation” and “Problem Solving.”
“We’re not financial pharmacists who let customers analyze their own symptoms and come in to order medicine. We’ll be financial doctors who help analyze the real problem or financial crisis the customer is experiencing, prescribe the right medicine, and provide ongoing care, with step-by-step assistance, until the recovery process is complete, so the business can return to its growth path.” “The most important thing is preparedness before seeking opportunities. Prepare your cup before you pour the wine.” “The Art of Opportunity”
The story of Nut-Pacharakrit Chuenchom is a life lesson that inspires everyone striving for their dreams. No matter where you start, if you have determination, don’t give up in the face of obstacles, and are always ready to learn and develop yourself, success is within reach.
Prepare your “glass” before filling it with “wine”: Readiness is the most important thing. Before pursuing opportunities, prepare yourself with knowledge, skills, and resources. Learn from mistakes: Failure is not the end, but a lesson that will make us grow and become stronger. Build a network: Being close to successful people will broaden our perspectives and inspire us. Never stop developing: The world is constantly changing. Learn and adapt to be ready to face any challenge.
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