TC Acoustic partners with Sonos to shake up the audio market, officially launching the flagship “Arc Ultra” soundbar and “Sub (Gen 4)” subwoofer in Thailand. Highlighting the cutting-edge Sound Motion technology, it delivers a realistic, cinema-level Dolby Atmos sound experience, combined with a minimalist design and a commitment to sustainability, catering to movie buffs and music lovers.
Bangkok, Thailand – The Thai home theater audio scene is buzzing once again as TC Acoustic Co., Ltd., a leading importer and distributor of world-class audio products and the official distributor of Sonos in Thailand, held a grand launch event for Sonos’ latest products.
The stars of the show were the unveiling of the Sonos Arc Ultra, a premium soundbar packed with cutting-edge audio technology, and the Sonos Sub (Gen 4), a new subwoofer designed to complete the home theater experience. Both products are designed to meet the demands of movie and music lovers who desire the highest level of audio quality.
At the event, Christian Honegger, CEO of TC Acoustic, spoke about the strong partnership with Sonos: “We are proud to be the official distributor of Sonos in Thailand and a strong partner for many years. We are confident that these two new products will be well-received by Thai consumers.”
Scott Fink, Distinguished Product Manager at Sonos, then took the stage to detail the Arc Ultra, describing it as not just an upgrade from its predecessor, but a revolution in the soundbar industry with its innovative Sound Motion technology.
“Sound Motion is the heart of the Arc Ultra,” Scott said. “It’s a technology that allows us to create bass that’s twice as powerful and deep, using four small motors instead of the traditional large motor. This allows the soundbar to be smaller, but with superior sound quality.”
In addition, the Arc Ultra is capable of creating a 9.1.4 soundstage that completely surrounds the listener, with 9 channels around the listener, 4 overhead channels, and 1 bass channel. This delivers a booming, immersive sound experience, just like being in a movie theater.
Inside the Arc Ultra are 14 transducers, including 7 tweeters that deliver crisp, high-frequency sounds and project them throughout the room, and woofers that utilize Sound Motion technology to deliver deep, powerful bass.
Sonos has also redesigned the Center Channel to enhance dialogue clarity and distribute sound over a wider listening area, ensuring everyone in the room hears the audio clearly. The Speech Enhancement feature has also been improved, allowing users to choose from three levels (low, medium, high) to optimize dialogue clarity.
The Arc Ultra also features Sonos’ exclusive Trueplay and Quick Tune technologies, which automatically tune the speaker’s sound to the room’s acoustics, and support both Android and iOS operating systems.
In terms of design, the Arc Ultra maintains a minimalist, curved, cornerless aesthetic, making it easy to blend into any home decor. It’s also slightly slimmer and longer than its predecessor to better complement today’s large-screen TVs. Sustainability is also a key focus, with materials and manufacturing processes chosen to minimize environmental impact.
For the Sub (Gen 4), the new subwoofer has been updated both internally and externally. It retains its iconic design, but features a matte finish to reduce fingerprints and dust, while maintaining the same deep and powerful bass performance as its predecessor.
Inside, the Sub (Gen 4) has upgraded wireless radio and processor for long-lasting performance and greater energy efficiency.
Both the Arc Ultra and Sub (Gen 4) work together seamlessly to create a complete home theater sound system, and can also connect to other Sonos speakers in the home to create a multi-room audio system.
The Sonos Arc Ultra is priced at 49,990 baht and is available in black and white. The Sonos Sub (Gen 4) is priced at 35,900 baht. Both products are available for purchase now at Sonos.com/th-th, authorized Sonos retailers, and leading online stores.
This launch of new Sonos products reaffirms Sonos’ leadership in audio innovation and sets a new standard for the home theater audio industry in Thailand.
The Sonos Arc Ultra and Sub (Gen 4) are the answer for those seeking the ultimate home theater audio experience. With cutting-edge Sound Motion technology, immersive Dolby Atmos sound, beautiful design, and a commitment to sustainability, both products are compelling options for Thai consumers looking to elevate their home entertainment.
#Sonos #ArcUltra #SubGen4 #HomeTheater #DolbyAtmos #SoundMotion #TCAcoustic #Audio #SoundSystem #HomeCinema #AudioReview #ProductLaunch #Technology #NewProduct #Soundbar #Subwoofer #Thailand
