BANGKOK, THAILAND – Atlanta Medicare Co., Ltd., a seasoned importer and distributor with over 18 years in the pharmaceutical and healthcare sector, is making a significant push into Thailand’s rapidly expanding dietary supplement market. Leveraging its expertise in preventive medicine, the company recently unveiled a new line of “fast-absorbing effervescent vitamins” – Quercetin+, Cyncobal, and Physocal – at its “ATLANTA – Unlock Your Everyday Power” event. This strategic move aims to capture a substantial share of a market projected to reach THB 100 billion by 2025, driven by heightened health consciousness and the convenience sought by modern consumers.
Thailand’s appetite for health and wellness products is showing robust growth, creating fertile ground for innovative players like Atlanta Medicare. The dietary supplement market, valued at approximately THB 77.79 billion in 2024 following a 7.9% increase from the previous year, is riding a wave of post-pandemic health awareness, the recovery of medical tourism, and a societal shift towards preventive healthcare, often termed “Lifestyle Medicine.” Market analysts anticipate this upward trajectory will continue, forecasting impressive growth of 10-15% in 2025, potentially pushing the total market value towards the significant THB 100 billion milestone.
Atlanta Medicare, already a respected name in importing and distributing pharmaceuticals, healthcare products, and supplements for nearly two decades, is strategically positioning itself to capitalize on these trends. The company’s recent launch event served as the platform to introduce its latest innovation: a trio of effervescent vitamin formulations designed for rapid nutrient absorption and tailored to meet the demands of contemporary lifestyles. These products – Quercetin+, Cyncobal, and Physocal – represent a significant expansion of Atlanta Medicare’s consumer-facing health portfolio.
The company emphasizes that these aren’t just standard supplements. They are the result of dedicated research and development, formulated in close collaboration with doctors and scientific experts. Atlanta Medicare highlights the use of premium-grade ingredients sourced from leading global suppliers, ensuring potency and quality. Furthermore, the manufacturing process adheres to stringent international standards, equivalent to those found in pharmaceutical factories in Germany, reinforcing the products’ medical-grade credibility and efficacy. This commitment to quality aligns with the growing consumer demand for scientifically validated health solutions.
Mr. Suphadej Amnuaysakul, CEO of Atlanta Medicare Co., Ltd., expressed strong confidence in the company’s new direction. “We see a significant opportunity in Thailand’s effervescent tablet market, which remains relatively underdeveloped compared to other formats but holds strong growth potential,” he stated. “This is primarily due to the inherent convenience and rapid nutrient absorption offered by effervescents, aligning perfectly with the increasing health-conscious trend among consumers who actively seek supplements to enhance immunity and overall well-being.”
He elaborated on the target audience: “Our primary target groups for the fast-absorbing effervescent vitamins include young professionals navigating demanding careers, athletes seeking performance support and recovery, and the elderly population, all of whom require convenient products that deliver clear, tangible results.”
Underscoring the company’s dedication to scientific rigor and quality, Mr. Amnuaysakul added, “To ensure the highest quality and credibility, we have developed specialized formulas in collaboration with doctors and experts, backed by research, including contributions from institutions like Chulalongkorn University. We insist on using premium-grade ingredients from world-class suppliers and manufacture under international pharmaceutical standards, equivalent to those of leading medical-grade production facilities in Germany.”
Looking beyond Thailand’s borders, the CEO also noted the global context. “Furthermore, the effervescent supplement market is already popular and well-established in Europe and China, making global expansion a strategic opportunity for the future. We see great potential for growth, particularly in other Asian countries, where there is a strong and growing demand for convenient and fast-acting dietary supplements.”
This strategic pivot towards the consumer effervescent market is built upon a solid foundation of consistent growth. Atlanta Medicare reported continuous sales growth during the 2023–2024 period, reaching THB 3 billion. This success reflects ongoing efforts in business expansion, innovation in product development to meet evolving market demands, the formulation of specialized products, optimization of market distribution speed and efficiency, and strategic investments in personnel across various departments to support its ambitious growth trajectory.
The company’s overarching marketing philosophy distinguishes it from many competitors. Rather than focusing purely on commercial marketing tactics, Atlanta Medicare emphasizes the development of medications and supplements with demonstrable therapeutic value and proven efficacy. This approach aims to build long-term trust and brand loyalty based on product quality and results.
For 2025, Atlanta Medicare has set ambitious targets. The company is aiming for 20% overall growth across its business segments and is specifically targeting a minimum market share of 15% within the burgeoning effervescent supplement category in Thailand. A key component of this strategy involves significantly boosting brand visibility, with a goal to increase brand awareness by 80% among its target consumer groups.
This will be achieved through carefully crafted, lifestyle-focused marketing campaigns and engaging consumer activities designed to resonate with modern health aspirations. Furthermore, the company plans to expand its base of loyal customers and solidify its reputation as a pioneer in introducing advanced pharmaceutical technology and innovation to the Thai market, aiming ultimately to become the “Quality Choice” in the minds of consumers seeking health and wellness products.
Ms. Athitaya Amnuaysakul, Digital Marketing Manager at Atlanta Medicare, detailed the comprehensive go-to-market strategy for 2025. “We are preparing to expand our distribution channels significantly nationwide,” she explained. “This includes making our products readily available in pharmacies, modern trade retailers, popular chains like Watsons, and across leading online platforms such as Lazada, Shopee, TikTok Shop, Facebook, and LINE OA.”
She emphasized a customer-centric approach: “Our approach focuses on building a strong, loyal customer base through transparent and accessible communication. We plan to collaborate extensively with trusted professionals – doctors and pharmacists – as well as influential figures in the health, fitness, and beauty sectors. These collaborations are key to enhancing positive brand awareness, fostering closer relationships with consumers, and boosting engagement across our platforms.”
Ms. Amnuaysakul also highlighted the significance of the new product line within the company’s broader strategy. “The launch of our Fast-Absorption Effervescent Vitamins marks our first official large-scale consumer product initiative, significantly strengthening our premium effervescent supplement portfolio. We aim to differentiate ourselves clearly in the preventive wellness industry by leveraging our extensive 18 years of expertise in pharmaceuticals and medical supplies.”
“This deep-rooted experience is crucial for building consumer confidence in our brand’s quality and reliability.” She concluded, “This year, we will continue to expand our premium dietary supplement portfolio strategically, ensuring we cater to diverse consumer needs and reinforcing our position as a market leader in health supplements for the future.”
The newly launched effervescent supplements are meticulously designed to offer comprehensive health support, addressing the multifaceted needs of modern life which demands both convenience and consistent daily wellness. The initial range includes three distinct formulas:
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Quercetin+ (Tropical Fruit Flavor): This formulation features a potent blend centered around Quercetin, complemented by a high dose of 1,000 mg of Vitamin C and citrus-derived Bioflavonoids. It is designed to bolster the immune system, support healthy lung function, and provide significant antioxidant protection. The company specifically notes its potential benefits in combating the effects of airborne pollutants like PM 2.5 particulate matter. This product is positioned as suitable for all ages, particularly beneficial for individuals focused on strengthening their immune defenses and respiratory health in today’s challenging environment.
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Cyncobal (Raspberry-Strawberry Flavor): Enriched with Vitamin B12 and the prebiotic fiber Inulin, Cyncobal targets the nervous system and brain function. Its benefits include supporting cognitive health, potentially aiding in the prevention of age-related cognitive decline like Alzheimer’s disease, and combating chronic fatigue. 1 This formula is presented as ideal for individuals across age groups, with a particular emphasis on those seeking to enhance memory, focus, and overall brain health.
1 The effect of 24-week continuous intake of quercetin-rich onion on age-related cognitive decline in healthy elderly people: a randomized, double-blind, placebo-controlled, parallel-group comparative clinical trial – PMC -
Physocal (Orange Flavor): This product is a refreshing multi-mineral formula designed to help maintain the body’s essential mineral balance. Its key benefits include boosting energy levels, reducing feelings of fatigue and tiredness, supporting regulated metabolism, and generally helping individuals unlock their body’s full potential to meet daily challenges. Physocal is recommended for all ages, especially those looking to replenish vital minerals lost through daily activity or inadequate diet, thereby supporting overall vitality and well-being.
Atlanta Medicare’s strategic entry into the effervescent supplement market represents a confluence of market opportunity, product innovation, and leveraging existing company strengths. By combining its pharmaceutical-grade quality standards with consumer-friendly formats and targeted formulations, the company is well-positioned to challenge existing players and capture the attention of Thailand’s increasingly health-savvy population.
The emphasis on scientific backing, expert collaboration, and transparent communication, coupled with an aggressive distribution and marketing plan, signals a determined effort to not just participate in, but lead, this dynamic segment of the healthcare market. As consumers continue to prioritize preventive health and seek convenient, effective solutions, Atlanta Medicare’s “fast-absorbing effervescent vitamins” appear poised to become a significant feature in Thailand’s wellness landscape.
Interested individuals can find more product details and follow company updates via their official Facebook page: https://www.facebook.com/AtlantaWellnessth
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