Haier Revolutionises the Air Conditioning Market with the New UV Cool Voice Series – Haier’s First AI Voice Control in Two Languages, Targeting 5.5 Billion Baht in Sales This Summer!
Haier Thailand, a global leader in home appliances, has unveiled its ambitious plans for the Thai air conditioning market, forecasting 5-6% growth in 2025 to a total value of over 33.5 billion baht. To capitalize on this trend, Haier launched its flagship “UV Cool Voice Series,” the company’s first air conditioner line featuring AI-powered voice control in both Thai and English. The launch is supported by a new advertising campaign featuring brand ambassador BamBam, targeting tech-savvy consumers.
Market Optimism and Growth Drivers:
Despite facing unpredictable climate conditions, Haier Thailand remains optimistic about the prospects for the air conditioning sector. Mr. Dong Jianping, President of Haier Electrical Appliances (Thailand) Co., Ltd., cited several key factors driving this projected growth: Thailand’s consistently hot weather, the ongoing expansion of residential developments, and the recurring problem of PM2.5 air pollution. These factors combine to create sustained demand for advanced cooling and air purification solutions.
The UV Cool Voice Series: AI Innovation Meets Consumer Needs:
Haier, which claims the number-one market share in offline channels for residential air conditioners, is positioning the UV Cool Voice Series as a direct response to evolving consumer needs. The new series isn’t just about cooling; it’s a comprehensive approach to in-home comfort and air quality.
The standout feature is the AI Voice Control, a first for Haier air conditioning. This allows users to control the unit using voice commands in both Thai and English, providing a hands-free experience. Crucially, this feature works offline, without requiring a Wi-Fi connection, enhancing its accessibility and reliability.
Beyond Voice Control: A Suite of Advanced Technologies:
The UV Cool Voice Series also boasts a range of other cutting-edge technologies, all driven by AI:
- AI ECO Mode: This energy-saving feature, integrated with the Haismart app, optimizes power consumption based on real-world usage patterns. The unit has earned Thailand’s highest energy efficiency rating (No.5, 3-star level), promising significant cost savings for consumers.
- PM 1.0 Air Filtration: Addressing growing concerns about air quality, Haier has upgraded its filtration system to capture ultrafine particles as small as 1 micron. This offers a higher level of protection against dust, allergens, and pollutants.
- UVC Sterilization: To combat airborne bacteria and viruses, the unit incorporates UVC Sterilization technology, claiming to eliminate up to 99.99% of harmful microorganisms. A safety lock feature ensures the UVC light automatically shuts off when the air vent is opened.
Design and Aesthetics:
Recognizing that modern consumers value aesthetics as well as functionality, Haier has designed the UV Cool Voice Series with a sleek, modern look. It’s available in three pastel shades – White, Pink, and Blue – to complement contemporary home interiors.
BamBam and the “Life’s Better” Campaign:
To amplify the launch, Haier has partnered with popular celebrity BamBam as its brand ambassador. The new advertising campaign, titled “Where we can have a good life with each other – Featuring Haier UV Cool Voice Series,” showcases BamBam interacting with the AI-powered features of the air conditioner. The campaign aims to connect with a digitally-driven, tech-savvy audience that values convenience and style.
Direct Quote from Leadership:
“We are confident that the new UV Cool Voice Series, equipped with meticulously designed, state-of-the-art features, will enhance everyday comfort and elevate the smart home experience for our customers,” stated Mr. Dong Jianping. “Our philosophy—More Creation, More Possibilities—drives us to continuously innovate and deliver high-quality products that cater to every aspect of modern life. With this latest launch, we are setting ambitious sales targets, aiming to exceed 5.5 billion baht in the home air conditioning category in 2025.”
Sales Target and Call to Action:
Haier is setting an ambitios sales target of 5.5 Billion Baht for its home air conditioning category in 2025. The company encourages consumers to view the new advertisement featuring BamBam and explore behind-the-scenes content on Haier’s official social media channels. More product information is available on the Haier Thailand website.
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