True Corporation has announced a significant organizational restructuring, appointing telecom veteran Sigve Brekke as Group CEO to lead the company’s overall strategy and transformation into a world-class technology company. Current CEO Manat Manavutiveth and Deputy CEO Sharad Mehrotra will assume new key leadership roles, focusing on Enterprise & Data and Consumer Business respectively, to strengthen all business segments and ensure sustainable growth.
Thailand’s telecommunications industry is poised for significant change as True Corporation announced a major organizational restructuring on March 11, 2024 (Corrected Date). This move is designed to bolster the company’s executive leadership and accelerate its transformation into a leading global technology company. The restructuring follows the highly successful merger of True and dtac over the past two years, a period of significant progress under the existing leadership team.
Sigve Brekke: New Group CEO to Lead Global Expansion
A key element of this restructuring is the appointment of Sigve Brekke as Group CEO. Brekke, a highly experienced executive with a long and distinguished career in the global telecommunications sector, previously held key leadership positions within Telenor Group, playing a crucial role in driving Telenor’s growth in Asia. In his new role, Brekke will oversee True Corporation’s overall strategic direction and execution.
On his appointment, Mr. Brekke stated, “It is a privilege for me to take on the role of Group Chief Executive Officer of True Corporation and I am grateful to Mr. Suphachai Chearavanont, Chairman of the Board and the main shareholders C.P. Group, Telenor Group and China Mobile for trusting me to helm True Corporation in the coming period.
Thailand’s potential in the era of digitalization and inclusive AI is undisputable and True Corporation as the country’s largest operator will continue to be the industry’ champion delivering cutting edge services to its customers propelling Thailand’s transition into a sustainable digital economy. I am looking forward to collaborating with Thailand’s top telco tech team.”
Manat Manavutiveth to Spearhead Enterprise & Data Business in Digital Era
Manat Manavutiveth, the current CEO, who successfully guided True Corporation through the critical post-merger transition and significantly improved the company’s financial performance, will assume the new role of President/CEO – Enterprise & Data Business.
In this capacity, Manat will lead True’s core Digital, Online, TrueVisions, data, and enterprise businesses. These sectors are vital to driving Thailand’s digital economy and are undergoing rapid transformation. Manat’s extensive experience and expertise will be instrumental in enhancing the competitiveness of these businesses and unlocking new growth opportunities in the evolving digital landscape.
Sharad Mehrotra to Lead Consumer Business, Enhancing Mobile Customer Experience
Sharad Mehrotra, currently Deputy CEO and a close collaborator with Manat over the past two years, will be appointed President/CEO – Consumer Business. He will be responsible for True’s extensive mobile customer base of over 50 million users.
Mehrotra is a seasoned telecom executive with a proven track record, having held leadership positions at leading global companies such as Ericsson and Telenor Group. His expertise in mobile business strategy, customer service improvement, and digital-driven marketing will be crucial in strengthening True’s ability to deliver superior mobile experiences and meet the rapidly changing needs of its customers.
Suphachai Chearavanont’s Vision: Building on Success
Suphachai Chearavanont, Chairman of the Board of True Corporation Plc., commented on the restructuring: “Today marks another important step in driving True Corporation after the successful merger in the past two years under the management of a strong leadership team that has enabled True to transform the organization smoothly, laying a solid foundation for continuous growth. This restructuring will build on the strength and elevate the potential to another level.”
Chearavanont emphasized the importance of adding a leader with world-class vision and experience to drive the company’s ambition of becoming a global technology leader. He expressed confidence that the new structure will enhance the executive team’s strength, fulfill True’s potential as a leading tech company, and drive sustainable growth.
The Future of True Corporation Under the New Structure
This organizational restructuring reflects True Corporation’s commitment to adapting to the changing digital landscape and its ambition to become a leader in the global telecommunications technology industry. The appointment of Sigve Brekke and the strategic positioning of Manat Manavutiveth and Sharad Mehrotra lay a strong foundation for future growth.
With a strengthened leadership team and a clear vision, True Corporation is well-positioned to continue its transformation into a leading technology company, not only providing telecommunications services but also driving digital innovation and creating new experiences for its customers and Thai society as a whole.
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