AIS has announced the successful completion of laboratory tests for the Cell Broadcast emergency alert system on its network, conducted in close collaboration with the Department of Disaster Prevention and Mitigation (DDPM). The positive results, achieved at AIS’s Network Operation Center, confirm the system’s readiness for integration with the national emergency alert infrastructure, marking a significant step forward in bolstering public safety communications in Thailand.
Bangkok, Thailand – In a significant development for Thailand’s national disaster preparedness capabilities, Advanced Info Service Public Company Limited (AIS) has confirmed the successful testing of the Cell Broadcast Service (CBS) technology for emergency alerts within its state-of-the-art Network Operation Center (NOC). This crucial milestone, achieved through a dedicated partnership with the Department of Disaster Prevention and Mitigation (DDPM) under the Ministry of Interior, validates the readiness of AIS’s robust network infrastructure to support this vital public safety communication tool.
The successful laboratory trials, observed on April 3, 2025, by Mr. Phasakorn Boonyalak, Director-General of the DDPM, demonstrated the system’s capability to deliver emergency notifications effectively to mobile devices operating on the AIS network. Testing on Android devices was completed successfully, meeting all predetermined objectives. Concurrently, the system is undergoing final preparations for testing on iOS devices, with completion expected in the near future, ensuring comprehensive coverage across major mobile platforms.
Cell Broadcast technology represents a paradigm shift in disseminating emergency information compared to traditional methods like SMS. Its core strength lies in the ability to simultaneously transmit messages to all mobile devices within a designated geographical area without requiring prior knowledge of phone numbers or user registration. Crucially, Cell Broadcast operates on a dedicated channel, bypassing potential network congestion issues that can plague SMS systems during mass alert events.
This ensures timely delivery of critical warnings when seconds count, empowering citizens in affected areas to take immediate protective actions. The geo-targeting capability allows authorities to pinpoint specific zones at risk, delivering relevant alerts efficiently without causing unnecessary alarm in unaffected regions.
The successful execution of these tests at AIS’s Network Operation Center (NOC) underscores the technical proficiency and readiness of the company’s core infrastructure. The NOC serves as the central hub for monitoring and managing AIS’s nationwide network performance 24/7, providing the ideal controlled environment to validate the Cell Broadcast system’s functionality and integration potential thoroughly.
This achievement is a testament to the effective collaboration between the private sector and government agencies. AIS has worked closely with the DDPM, the primary government body responsible for disaster management, as well as the National Broadcasting and Telecommunications Commission (NBTC), the sector’s regulator, to ensure the testing aligns with national requirements and international standards for emergency communication. Mr. Phasakorn Boonyalak’s visit to the NOC highlights the government’s commitment to leveraging advanced technology for public safety and acknowledges the critical role telecom operators play in this ecosystem.
The positive test results confirm that the Cell Broadcast system is technically prepared for effective integration with Thailand’s broader national emergency alert infrastructure. This integration will significantly enhance the country’s ability to warn the public about impending natural disasters, such as floods, typhoons, or earthquakes, as well as other emergencies requiring swift mass notification.
As Thailand’s largest mobile operator with over 45.8 million subscribers and a leading digital infrastructure provider encompassing broadband (AIS 3BB FIBRE3 serving over 5 million users) and enterprise solutions, AIS’s participation is pivotal. The company’s extensive network reach and technological capabilities are fundamental to the successful nationwide deployment of Cell Broadcast.
This initiative aligns perfectly with AIS’s vision of becoming a “Cognitive Tech-Co,” utilizing smart technology not only to drive the digital economy but also to fundamentally enhance the quality of life and safety of the Thai people. This proactive investment in public safety infrastructure demonstrates a commitment beyond commercial interests, contributing significantly to national resilience.
While the successful laboratory testing is a critical milestone, the next phases will likely involve further trials and the complex process of fully integrating the Cell Broadcast system with the DDPM’s operational warning platforms. However, this confirmation of technological readiness marks a major leap forward, promising a future where Thai citizens can receive faster, more reliable, and geographically precise emergency alerts directly on their mobile devices, ultimately contributing to a safer and more prepared nation.
#AIS #DDPM #CellBroadcast #EmergencyAlert #PublicSafety #Thailand #DisasterPreparedness #Technology #Telecom #NBTC #MinistryofInterior #DigitalInfrastructure #Android #iOS #5G
