Bangkok, Thailand – Advanced Info Service Public Company Limited (AIS), Thailand’s leading digital infrastructure and smart network provider, has once again created a new phenomenon in the telecommunications industry. Teaming up with Huawei Technologies, a global technology leader, AIS announced the success of joint testing and the upcoming launch of “AI Calling,” the world’s first real-time language translation feature during phone calls.
This service will operate exclusively on the AIS 5G network, requiring no additional application downloads. It marks a revolution in cross-lingual communication, elevating the user experience to excellence and reaffirming the vision of becoming a Cognitive Tech-Co, committed to bringing future innovations to Thai consumers first.
Transforming Communication with Intelligent AI on the 5G Network
The launch of the “AI Calling” service is a significant step for AIS in enhancing the capabilities of its Autonomous Network beyond previous limits. This innovation combines Artificial Intelligence (AI) technology with the speed and stability of the 5G network to break down language barriers, a major obstacle in international communication. The service will enable users to speak in their own language, while the person on the other end of the call will instantly hear it in their understandable language – a truly real-time voice-to-voice translation.
Mr. Saran Phaloprakarn, Head of Mobile and Consumer Products at AIS, commented on this collaboration and innovation: “AIS AI Calling is a service we co-developed with Huawei, our global technology partner, to elevate communication to be more advanced and efficient. Users can speak in their own language, while the recipient will hear it in another language instantly. This helps reduce language limitations in daily communication, whether for tourism, business, or services. It is considered the world’s first voice-to-voice real-time translation service on a telephone network, marking a significant step in integrating AI innovation with the 5G network to enhance the experience for all user groups, especially in a world where borderless connectivity is essential.”
Mr. Saran’s statement reflects AIS’s commitment to leveraging technology to solve problems and meet the needs of users in the current era, where communication unrestricted by language will be a crucial tool for driving economic, social, and cultural activities across various dimensions.
Key Features of AI Calling and Practical Usage
The AI Calling service is not just a concept but an innovation ready for practical use, perfectly addressing real-life needs with several outstanding features:
- Voice-to-Voice Real-Time Translation: Users can converse and interact instantly in their own languages, as the AI system translates and transmits the translated audio to the recipient in real-time, ensuring smooth and natural conversations.
- Easy to Use via AIS 5G Network: A key advantage is convenience. AIS 5G network users can access this feature immediately without downloading or installing any additional applications, simplifying access and reducing hassle.
- Supports Various Scenarios: Whether for international business contacts, overseas travel, or even serving foreign customers, AI Calling will make communication easier and more efficient.
- Voice-to-Text Translation with Subtitles: In addition to voice translation, AI Calling also offers voice-to-text translation, displaying the translated text as subtitles on the smartphone screen word-for-word accurately and continuously. This feature enhances understanding and is particularly useful in noisy environments or when needing to record conversation details.
Initially, the Voice-to-Voice feature will support three main languages: Thai, English, and Chinese. The Voice-to-Text feature will support English and Chinese. This service will be available on HUAWEI Mate XT | ULTIMATE DESIGN and HUAWEI Mate X6 smartphones by June 2025. AIS plans to continuously expand support to other smartphone models and add more supported languages in the future.
Economic Impact and Significance for Thailand
The launch of AI Calling not only enhances the AIS user experience but also has a broader positive economic and social impact:
- Promoting Tourism and Service Sectors: Thailand is a popular destination for tourists worldwide. Smoother communication through AI Calling will facilitate tourists, reduce misunderstandings, and create a positive travel experience. Meanwhile, service businesses, hotels, restaurants, and tourist attractions will be able to serve foreign customers more effectively, creating opportunities to increase revenue and raise service standards to an international level.
- Driving International Business: In a highly competitive business world, fast and accurate communication is crucial. AI Calling will help Thai business people negotiate trade, coordinate, and collaborate with foreign partners seamlessly, reducing language barriers that can lead to delays or errors in business operations. This will enhance the competitiveness of the Thai business sector in the global market.
- Stimulating 5G and AI Technology Adoption: Concrete services that meet demands, like AI Calling, will encourage consumers and businesses to adopt 5G and AI technologies more widely. It creates clear use cases, demonstrating the benefits of the 5G network, in which AIS has invested heavily with the most spectrum totaling 1460 MHz, and supports the development of Thailand’s AI ecosystem.
- Elevating Thailand’s Image as a Technology Hub: The world-first launch of AI Calling reflects Thailand’s and AIS’s potential as leaders in innovation and digital technology. This will help build a positive image for the country, attract technology investment from abroad, and promote Thailand as a digital hub in the region.
- Creating New Opportunities in the Digital Economy Era: This real-time translation technology can be extended to develop many other services and solutions in the future, such as applications in distance education, telemedicine, or even creating content accessible to audiences in multiple languages, opening doors to new opportunities in the digital economy era.
- Supporting International Organizations and Expatriate Workers: Many international organizations and expatriates from various nationalities work and reside in Thailand. AI Calling will be an important tool to facilitate smoother collaboration and daily life, reduce conflicts that may arise from language misunderstandings, and promote social harmony.
AIS and its Leading Role in Driving the Digital Economy
The launch of AI Calling aligns with AIS’s vision to become a “Cognitive Tech-Co.” AIS is not just a mobile network operator but also a provider of comprehensive digital infrastructure across four main business groups:
- Mobile Phone Business: On an intelligent 5G network with the most spectrum in the country, totaling 1460 MHz, serving over 45.7 million subscribers.
- High-Speed Home Internet Business: Under the AIS 3BB FIBRE3 brand, with over 5.1 million users.
- Enterprise Business Services: Providing end-to-end digital solutions for businesses and organizations.
- Digital Services Business: Developing diverse digital services to meet modern lifestyles.
With a strong customer base totaling over 50.8 million (as of March 2025), AIS plays a crucial role in driving Thailand fully into the digital economy. Continuous investment in technology and innovation, such as AI Calling, not only improves the quality of life for Thais but also strengthens the country’s overall digital economy.
Conclusion and the Future of Communication
The arrival of the AI Calling service by AIS and Huawei Technologies marks a significant milestone, showcasing a future of communication where AI technology and the 5G network will play a pivotal role in breaking down language barriers and creating truly borderless connections. This service will not only offer convenience and efficiency in personal communication but also open up numerous economic and social opportunities for Thailand. AIS’s ongoing development of its intelligent network and its continuous introduction of cutting-edge innovations will be a key driving force enabling Thailand to keep pace with the world, compete on the international stage, and enhance the quality of life for its people in the digital age.
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