Thailand’s cosmetics industry is demonstrating remarkable resilience and growth, emerging as a beacon of economic strength even as other sectors may face headwinds. Projections indicate a robust expansion, with the market value anticipated to exceed 75 billion baht in 2025, a significant 2.7% increase from 2024. This thriving landscape is increasingly attracting diverse consumer segments, including a notable rise in interest from men and elderly individuals who are now placing greater emphasis on personal appearance and self-care.
Against this backdrop of vigorous market activity, WONTECH ASIA CO., LTD., a distinguished South Korean pioneer in medical innovation and cosmetic technologies, is making strategic moves to solidify its presence and capture further growth. The company recently celebrated the success of its Oligio face and neck lift program and unveiled a high-profile collaboration with Thai superstars “Billkin-Putthipong Assaratanakul” and “PP-Krit Amnuaydechkorn” as its new brand presenters, aiming to propel sales beyond the 800 million baht mark by the end of 2025.
The Thai cosmetics industry’s consistent performance over the past five years, boasting an average annual revenue exceeding 300 billion baht, underscores its status as one of the most promising sectors for continued investment and development in 2025. A key driver of this momentum is the escalating consumer demand for safe, effective, and minimally disruptive self-care solutions. Consequently, the skincare product category and, particularly, non-invasive services are experiencing exceptionally strong growth within Thailand’s dynamic cosmetics market this year. This trend reflects a broader shift in consumer preferences towards treatments that offer visible results without the need for surgical interventions or extended recovery periods.
Responding adeptly to these market dynamics, WONTECH ASIA hosted an exclusive event titled “The Way of Lift with Oligio” to spotlight its innovative Oligio program. This impactful gathering, held at the prestigious Fashion Hall on the 1st floor of Siam Paragon Shopping Center, served not only as a platform to showcase the technology but also to introduce its new celebrity brand presenters, Billkin and PP. The duo, celebrated for their influence and appeal, are set to embody the brand’s core message, reflecting their unique identities as “The Best Version of You”. Adding an expert dimension to the event, Dr. Waranaree Winayanuwattikun shared valuable insights on “The Ordinary Natural Look,” a contemporary beauty trend that champions achieving an enhanced yet authentically natural appearance, empowering individuals to embrace their unique features.
The Oligio program itself is at the forefront of non-invasive aesthetic technology. It is a sophisticated facelift program that employs Monopolar Radiofrequency (RF) technology. This advanced system is engineered to penetrate deeply into the skin, reaching the fat layer to stimulate comprehensive and profound collagen production. The result is visibly firmer, more youthful-looking skin, an outcome that has resonated strongly with both consumers and cosmetic clinics across the nation.
Mr. Isaac Jang, General Manager of Wontech Asia, elaborated on the program’s success and strategic direction. “Oligio has gained remarkable popularity since its launch, primarily for its ability to naturally firm and rejuvenate the skin without requiring any recovery time, thereby ensuring safe and consistent results for our clients,” he stated. This immediate efficacy and convenience are crucial in today’s fast-paced society.
To further amplify the brand’s visibility and reinforce its image under the compelling theme “The Best Version of You,” Wontech Asia strategically enlisted Billkin-Putthipong and PP-Krit as its official brand presenters. Mr. Jang explained the rationale behind this collaboration: “Their role is pivotal; they are here to inspire our target audience to prioritize self-care and to confidently embrace their best selves, achieving their aesthetic goals without the perceived need for invasive surgery or the inconvenience of downtime”. This message of empowerment and natural enhancement is expected to deeply connect with a generation that values authenticity and well-being.
Mr. Isaac Jang also provided a broader perspective on the burgeoning aesthetic medicine market in Thailand, noting its impressive growth trajectory. He highlighted that the market is expected to surpass a valuation of 75 billion baht this year alone. This optimistic outlook fuels Wontech Asia’s ambitious plans. “The expanding demand for aesthetic medicine and the continued, strong focus on Skin Quality in cosmetics have significantly reinforced Thailand’s potential in this industry,” Mr. Jang remarked.
Detailing the company’s investment philosophy, he added, “To drive future growth and meticulously meet the evolving needs of both dermatologists and consumers, Wontech Asia allocates a substantial 70% of its annual budget to technology development, with a very strong emphasis on cutting-edge research and continuous innovation. The remaining 30% is strategically dedicated to implementing effective marketing strategies, such as employing influential brand presenters like Billkin and PP to positively influence consumer preferences and establish lasting brand recognition”. This balanced approach ensures both technological superiority and strong market penetration.
Currently, the Oligio program is accessible in over 400 clinics nationwide, all operating under the careful supervision of a dedicated team of specialist dermatologists, ensuring high standards of care and expertise. Looking ahead, Wontech Asia has set clear and ambitious targets. “By the end of 2025, to meet the steadily growing demand from customers seeking visible, tangible results without disrupting their daily routines, the company plans to expand its business by an additional 100%, with the goal of reaching 800 million baht in revenue,” Mr. Jang confidently projected.
The rapid expansion and growing credibility of Wontech Asia are not accidental. They are rooted in a profound commitment to understanding the nuances of the local market. “What truly drives Wontech Asia’s rapid expansion and its growing credibility is its unwavering commitment to researching and deeply understanding the specific needs of the Thai and, indeed, the broader Southeast Asian markets and consumers,” Mr. Isaac explained. “The demand for advanced cosmetic procedures, such as our facelifts and various laser treatments, is consistently increasing. This is because these methods effectively address the primary concerns of our target audience while significantly enhancing their natural beauty”.
This consumer-centric approach aligns perfectly with contemporary lifestyle trends. “This aligns seamlessly with the lifestyle of the new generation,” Mr. Isaac continued, “which prioritizes quick, efficient self-care solutions, actively seeks to avoid pain or any adverse effects often associated with surgery, and shows a strong preference for treatments that are free from the introduction of foreign substances into the body. As a direct result of this understanding and alignment, Wontech Asia has earned significant approval from leading beauty clinics and, most importantly, from satisfied customers who visit to experience its services”. This focus on non-invasive, natural-looking results caters directly to the modern consumer’s desire for aesthetic improvements that are both effective and harmonious with a busy, health-conscious lifestyle.
The emphasis on “The Ordinary Natural Look,” as highlighted by Dr. Waranaree Winayanuwattikun, further complements Oligio’s philosophy. This trend signifies a shift away from overtly artificial enhancements towards a more subtle, refined aesthetic that celebrates an individual’s inherent features. Oligio, with its ability to promote natural collagen production and skin tightening, fits perfectly within this paradigm, offering a way to look refreshed and revitalized, rather than fundamentally altered. It’s about becoming the best version of oneself, a theme powerfully echoed by the brand’s chosen presenters, Billkin and PP.
The company’s commitment extends beyond just innovative products to ensuring safe and reliable access to these treatments. The extensive network of over 400 clinics providing Oligio services, coupled with the oversight of specialist dermatologists, demonstrates a dedication to quality control and patient well-being. This infrastructure is crucial for building trust and ensuring that consumers receive the best possible care and outcomes.
In line with promoting responsible engagement with aesthetic treatments, Wontech Asia also emphasizes consumer education. The company advises that consumers should always conduct thorough research and gather sufficient information before receiving any cosmetic services. Furthermore, it is paramount to seek treatment from a reputable, well-established clinic that employs certified specialist doctors to ensure both the safety and the effectiveness of the procedures undertaken. This guidance empowers consumers to make informed decisions about their aesthetic journey.
As Wontech Asia continues to innovate and expand its reach with the Oligio program, propelled by its strategic marketing initiatives and a deep understanding of consumer desires, the company is well-positioned to achieve its ambitious financial targets and further contribute to the dynamic growth of Thailand’s thriving beauty and aesthetic medicine market. The synergy between advanced technology, influential brand ambassadors, and a clear focus on natural, effective results promises a bright future for Oligio and Wontech Asia in the region.
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