AIS is aggressively advancing in the digital content market, announcing a significant partnership with global streaming service Prime Video. This collaboration introduces the highly anticipated Korean series “GOOD BOY” and features a campaign of exclusive packages designed to offer superior entertainment experiences specifically for AIS customers. This move underscores AIS’s vision to become a “Cognitive Tech-Co,” a leading telecommunications and smart technology organization, focused on connecting digital experiences through quality content and strengthening Thailand’s digital economy.
AIS, Thailand’s leading digital infrastructure provider, is joining forces with Prime Video, a global streaming giant, to deliver an exceptional entertainment experience. The partnership launches with the new Korean series “GOOD BOY,” starring Park Bo-gum. An exclusive Fan Screening event will be held in Thailand, offering AIS fans a unique chance to see the first episode early and interact with the cast. This initiative reinforces AIS’s strategy to be more than just a network provider by offering world-class content on its leading network, coupled with diverse and cost-effective monthly, annual, and bundled packages, aiming to expand its customer base and cater to comprehensive digital lifestyles.
AIS x Prime Video – A Synergy for Enhanced Digital Experiences
Advanced Info Service Public Company Limited (AIS) has announced a strategic collaboration with Prime Video, a premier global content streaming platform. The primary goal is to elevate the digital experience for AIS customers nationwide. This partnership marks another significant step for AIS in delivering global-quality content directly to Thai consumers via its extensive 5G smart network and high-speed AIS 3BB FIBRE3 home internet.
A key highlight of this collaboration is the launch of the latest Korean action-drama-comedy series, “GOOD BOY.” The series stars magnetic actors Park Bo-gum, Kim So-hyun, and Lee Sang-yi, and is positioned as flagship content expected to attract a large audience, especially K-drama enthusiasts. “GOOD BOY” follows a rag-tag team of medalists turned police officers who form a team to take down the forces behind a large crime group. This special team leverages their athletic skills to begin a challenging fight against dark forces in their city. The series will premiere on May 31, 2025, with new episodes every Saturday and Sunday, exclusively on Prime Video.
To celebrate the launch, Prime Video will hold an exclusive Fan Screening event in Thailand, allowing AIS fans to watch the first episode ahead of others and enjoy an exclusive experience with Korean superstar Park Bo-gum, alongside popular actors Kim So-hyun and Lee Sang-yi, exclusively in Thailand. This event not only generates buzz for the series but also reflects the commitment of AIS and Prime Video to providing unique experiences for their valued customers.
Exclusive Packages Tailored for Movie and Series Buffs
AIS understands the diverse needs of consumers in the digital age and has designed various attractive and cost-effective Prime Video content packages. This allows customers to choose subscriptions that best suit their viewing lifestyles. The compelling packages include:
- Prime Video 3-Month Package for a special price of 149 baht: Ideal for those wanting to trial the service or enjoy content for a short period, this package offers significant value. Customers pay just 149 baht for the first three months (averaging about 50 baht per month, compared to the regular 149 baht/month). After this initial period, the service continues at 149 baht per month. To subscribe, customers can dial *144#. This package supports streaming on up to 3 devices simultaneously in 4K quality with Dolby Atmos sound, and includes free access to Prime Gaming at no additional cost, offering a more comprehensive entertainment experience.
- Prime Video Annual Package for only 999 baht: For dedicated movie and series lovers who want uninterrupted access to Prime Video content throughout the year, AIS offers an annual package at a special price of 999 baht, down from the regular price of 1,390 baht. Subscription is available by dialing 1441#. This package also provides the same benefits: streaming on up to 3 devices, 4K resolution, Dolby Atmos sound, and free Prime Gaming access. It’s an exceptionally valuable option for consistent viewers of quality content.
- PLAY PREMIUM PLUS Package – An All-in-One Entertainment Hub: AIS also provides a more comprehensive option with the PLAY PREMIUM PLUS package. This bundle includes popular entertainment applications such as Prime Video, Max, iQIYI, Viu, and WeTV, along with many other premium channels, all for only 299 baht per month. Interested customers can subscribe by dialing 678299# or by visiting https://m.ais.co.th/PPP_NLM. This package is perfect for users seeking diverse content from multiple providers without needing separate subscriptions, saving costs and simplifying management.
AIS customers interested in these packages can subscribe to enjoy Prime Video content and find more details at the AIS website: https://www.ais.th/primevideo.
Reinforcing the Cognitive Tech-Co Vision and Driving the Digital Economy
This partnership with Prime Video not only expands content choices for customers but also aligns with AIS’s vision to become a “Cognitive Tech-Co” – a leading telecommunications and smart technology organization. AIS is focused on applying technology and digital innovation to enhance services and create the best user experiences. AIS aims to be more than just a network operator; it strives to be a comprehensive digital infrastructure service provider supporting Thailand’s digital economy growth and elevating the quality of life for Thai people in every aspect.
Currently, AIS has a strong customer base of over 50.8 million (as of March 2025), divided into four main business groups:
- Mobile Phone Services: Operating on the 5G network with the highest frequency band of 1460 MHz, serving over 45.7 million users. This robust and extensive network is crucial for customers to enjoy high-quality streaming content smoothly and without interruption.
- Broadband Internet Services: Under the AIS 3BB FIBRE3 brand, with over 5.1 million users, this serves as another key channel for accessing various entertainment content from home.
- Corporate Customer Services: Providing digital solutions to businesses to enhance their competitiveness.
- Digital Service Businesses: Encompassing a variety of services that meet modern lifestyle needs, including content and entertainment services.
Collaborating with a global content provider like Prime Video strengthens AIS’s digital service business and reaffirms its commitment to offering the best to its customers. The provision of diverse and valuable packages also stimulates digital service usage and promotes legal access to copyrighted content, contributing to the sustainable growth of the creative industry and the national digital economy.
In a highly competitive market, both in telecommunications and streaming services, differentiation and added value are key strategies. The AIS-Prime Video partnership is therefore not only beneficial for AIS customers, who gain access to quality content at affordable prices, but also strengthens both organizations in expanding their customer base and market share. Presenting engaging content like “GOOD BOY” alongside exclusive experiences such as the Fan Screening also helps build customer engagement, a crucial factor for long-term customer retention and acquisition.
In conclusion, AIS’s collaboration with Prime Video, featuring the launch of “GOOD BOY” and special packages, is a noteworthy strategy in its approach to the digital content market. It combines the strengths of a leader in network and digital technology with a global content provider to create superior experiences for Thai consumers, propelling AIS towards its goal of becoming a Cognitive Tech-Co, ready to fully drive Thailand into the digital future.
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