LG Electronics has dramatically reshaped the future of home entertainment with its 2025 AI TV lineup, spearheaded by groundbreaking AI that deeply understands user preferences. The company aims to solidify its premium TV market dominance, projecting an ambitious 20% growth on the back of these intelligent new OLED and QNED models.
BANGKOK, THAILAND – In a significant move set to redefine the television landscape, LG Electronics (Thailand) Co., Ltd. today launched its highly anticipated 2025 lineup of LG AI TVs. The unveiling introduces what the company terms the “most user-understanding AI technology,” an intuitive system engineered to learn and remember individual viewing habits, proactively recommend relevant content, and automatically optimize picture and sound settings for an unparalleled personalized experience. This launch not only marks a new era for artificial intelligence in home entertainment but also reinforces LG’s formidable 12-year global leadership in OLED innovation and its commanding 62% market share in the premium TV segment.
The new 2025 collection prominently features the wireless LG OLED evo AI M5, equipped with Brightness Booster Ultimate technology that promises a display up to three times brighter than conventional OLEDs. Alongside this flagship is the colossal 100-inch LG QNED evo AI TV, which is poised to set new benchmarks in color reproduction and large-format viewing.
Mr. Sunghan Jung, President of LG Electronics (Thailand), articulated the company’s vision at the launch event. “As the global leader in OLED innovation for 12 consecutive years, we are taking the TV industry beyond conventional limits with LG AI TV, completely redefining smart TV technology,” he stated. “We’ve evolved from simple command-response systems to AI that truly learns, understands, and adapts to each user’s behavior. With capabilities including voice recognition, it delivers personalized content recommendations at the right time and automatically optimizes picture and sound settings based on viewing context.
We are confident that LG AI TV is the most user-understanding smart TV in today’s market, introducing a new dimension of home entertainment never experienced before by combining OLED display excellence with sophisticated, deeply intuitive AI technology.” This evolution signifies a paradigm shift where the television transitions from a passive display to an active, intelligent companion in the home.
This sophisticated AI integration is not merely a feature enhancement; it’s a core philosophy. The new AI system is designed to create a symbiotic relationship with the viewer, where the TV learns individual preferences, anticipates needs, and tailors the viewing experience with a level of granularity previously unseen. This “user-understanding” AI goes beyond generic recommendations, delving into nuanced preferences across different genres, times of day, and even specific moods, aiming to make content discovery effortless and viewing supremely satisfying.
Aggressive Growth Targets and Market Strategy
LG’s confidence in its new AI-powered lineup is underscored by ambitious growth targets. Mr. Amnaj Singhachan, Head of Marketing at LG Electronics (Thailand) Co., Ltd., provided insights into the company’s strong market position and future aspirations.
“While LG maintains its premium TV market leadership with a 2024 market share of 62% in the OLED TV segment and 24% in the 75-inch and above TV segment, we never stop innovating to serve consumers who constantly seek to upgrade their home entertainment experience,” Mr. Singhachan explained.
Looking ahead to 2025, the company is strategically poised to capitalize on favorable market trends. “As the overall premium OLED TV market is projected to grow 13% and the 75-inch and above TV segment expected to increase by 10% in 2025, LG, powered by its strong innovations this year, is ready to outperform the market with an ambitious growth target of 20% in both OLED TV and 75-inch and above TV segments,” he announced. This bold objective signals LG’s intent not just to participate in market growth but to actively drive it, further cementing its leadership.
The strategy to achieve this impressive growth hinges on several key pillars of innovation. “This will be achieved by elevating every aspect of TV innovation – from the more powerful α11 (Alpha 11) AI Processor 4K Gen2 to webOS 25, widely recognized as the most user-friendly smart TV operating system,” Mr. Singhachan added. Furthermore, LG is “also expanding our lineup with the introduction of the 100-inch QNED TV, offering a new choice for those seeking ultra-premium entertainment experiences.” This multipronged approach – enhancing processing power, refining user interface, and diversifying high-end offerings – forms the bedrock of LG’s 2025 market strategy.
A Symphony of Intelligent Features: The LG AI TV Experience
The hallmark of LG’s 2025 TV lineup is undoubtedly its AI prowess, designed to create a new dimension of smart TV that truly understands its users. This is achieved through a suite of four perfectly integrated intelligent features that work in concert:
At the forefront is AI Voice ID, a sophisticated system that recognizes individual users’ voices. Upon voice recognition, the TV automatically switches to their personal profiles, complete with tailored content suggestions and customized settings. This means every member of the household can have a unique, personalized dashboard, ensuring that their favorite shows, apps, and recommendations are immediately accessible.
Complementing this is the AI Concierge, an intelligent assistant that learns and recommends content based on a user’s expressed and implied interests. Activated with a simple press of the AI button on the remote, the AI Concierge acts as a proactive guide, suggesting new movies, series, or even hidden gems that align with viewing history and preferences, making content discovery a delightful and intuitive process.
Further enhancing the user experience is the AI Chatbot. This feature serves as a personal advisor, capable of instantly analyzing and resolving common usage issues or answering queries about TV functionalities. Users can simply ask the AI Chatbot for assistance, eliminating the need to navigate through complex settings menus, thereby simplifying troubleshooting and enhancing user autonomy.
Rounding out this intelligent quartet is AI Search, which profoundly understands natural language voice commands and learns individual search patterns over time. This allows for more intuitive and effective content retrieval, whether searching for a specific title, an actor, a genre, or even a mood-based recommendation.
Beyond these core AI features, the new TVs are equipped with the advanced AI Magic Remote, designed for intuitive pointing, clicking, and voice control. The intelligence extends to the core visual and auditory processing through the AI Picture/Sound Wizard system. This system is capable of analyzing and optimizing display settings through an astounding 1.6 billion combinations, ensuring that every frame is presented with optimal clarity, color, and contrast. This is further enhanced by the latest AI Sound Wizard, which offers 84 million audio customization options, meticulously tailoring the sound profile to the content being viewed and the specific acoustics of the room, delivering a perfectly bespoke viewing experience for each user.
Under the Hood: Powering Unprecedented Performance
The remarkable intelligence and visual fidelity of the 2025 lineup are driven by significant advancements in processing and display technology. At the heart of these new OLED TVs is the α11 AI Processor 4K Gen2. Specifically engineered for OLED displays, this new processing powerhouse delivers significantly enhanced performance, enabling more sophisticated AI algorithms, faster response times, and even more breathtaking picture quality.
This processor works in seamless synergy with LG’s Brightness Booster Ultimate technology, which allows the new OLED evo AI M5 to achieve a display up to three times brighter than previous OLED models. This breakthrough in brightness not only enhances visibility in well-lit rooms but also unlocks greater detail in HDR content, making highlights pop and dark scenes richer with nuance.
The visual enhancements are further refined by AI Picture Pro technology. This system analyzes and optimizes images at the pixel level, resulting in enhanced depth, superior clarity, and more lifelike textures across both dark and bright scenes. Whether watching a moody film noir or a vibrant nature documentary, AI Picture Pro ensures that every detail is rendered with stunning accuracy.
The auditory experience is equally immersive, thanks to AI Sound Pro. This technology elevates the audio to new heights with realistic 11.1.2 channel virtual surround sound. It features advanced sound separation and remastering capabilities, which means dialogue remains crystal-clear even amidst explosive action sequences, and ambient sounds are precisely placed to create a truly enveloping soundscape.
The Ultimate Gaming Frontier: World’s First 4K 165Hz OLED TV
LG continues to push the boundaries for gaming enthusiasts with its latest innovation in the OLED evo G5 model. This television is the world’s first to feature a 165Hz refresh rate for 4K resolution, delivering exceptionally fluid motion and responsiveness crucial for competitive gaming.
To ensure a seamless, tear-free gaming experience, the OLED evo G5 supports both NVIDIA G-SYNC and AMD FreeSync Premium technologies. Combined with OLED’s inherent advantages – perfect black levels for incredible contrast, crisp details, and rapid pixel response times – the TV’s rapid automatic picture adjustment technology creates more realistic and thrilling gaming moments. Gamers can expect ultra-smooth visuals and a distinct competitive edge.
webOS 25: An Ever-Evolving Smart Ecosystem
LG’s signature smart TV platform, webOS 25, has been further refined to align perfectly with users’ lifestyles, offering an experience that is simple, intuitive, and deeply understanding. A key feature is Quick Cards, which intelligently organizes content and applications based on individual usage patterns. This provides faster, more convenient access to favorite shows, games, and frequently used apps, streamlining the user journey.
Significantly, LG is reinforcing its commitment to long-term value with the webOS Re:New program. This initiative guarantees operating system updates for five consecutive years, ensuring that users’ LG TVs will continue to evolve, stay current with the latest security patches, and support new applications and entertainment services well into the future. This commitment to software longevity is a crucial differentiator in the rapidly evolving smart TV market.
The 2025 Lineup: Pricing and Availability
LG’s comprehensive 2025 TV lineup is designed to cater to a wide range of preferences and budgets within the premium segment and is now available in Thailand.
Key models and their pricing include:
- The flagship LG SIGNATURE OLED M5 (wireless) 97-inch is priced at THB 999,990.
- The LG OLED evo AI M5 77-inch is available for THB 229,990.
- The LG OLED evo AI G5, C5, and LG OLED AI B5 series, with sizes ranging from 42 to 97 inches, are priced from THB 33,990 to THB 899,990.
- For those seeking expansive QNED technology, the LG QNED evo AI QNED86A 100-inch model is priced at THB 139,990.
- Other models in the LG QNED evo AI (QNED92A, QNED86A) and LG QNED AI (QNED82A, QNED80A) ranges, available in sizes from 55 to 86 inches, are priced from THB 22,990 to THB 119,990.
- Consumers can find more information and purchase these new models at LG authorized dealers and participating stores nationwide. Detailed product information is also available on the LG Thailand website, and inquiries can be directed to the LG Information Center.
LG Electronics’ global dedication to creating innovative solutions for a better life, under its ‘Life’s Good’ philosophy, is clearly reflected in this new generation of AI-driven televisions. By seamlessly blending cutting-edge AI with superior display technology, LG is not just selling televisions; it is offering a more intuitive, personalized, and ultimately more enjoyable way to experience entertainment at home. This strategic launch positions LG to not only maintain its leadership but to actively shape the future of the premium television market.
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