MOVE, the region’s leading travel booking app, is significantly ramping up its Thai market offensive, championing its commitment to affordable, accessible, and inclusive travel with the new tagline “Travel More for Less.” This strategic push, highlighted by a symbolic aircraft livery, underscores MOVE’s ambition to become the top travel platform for value-conscious explorers across ASEAN.
BANGKOK, Thailand – Against the vibrant backdrop of Thailand’s resilient tourism sector, MOVE, a prominent travel booking application in the region, has unveiled an ambitious strategy to deepen its presence in the Thai market. This significant move is spearheaded by the launch of a direct and impactful new tagline, “Travel More for Less,” which encapsulates the brand’s core value proposition. The initiative was further dramatized by the unveiling of a special aircraft livery at the Don Mueang Maintenance Center (DMC), Thai Aviation Industries Co., Ltd. (TAI). This comprehensive effort not only reaffirms Thailand’s position as a pivotal market for MOVE but also signals a clear vision to revolutionize the travel experience, making global exploration more attainable, cost-effective, and open to all.
Since its strategic rebranding from AirAsia Superapp to MOVE in February of the preceding year, the platform has demonstrated remarkable growth and gained significant traction as a leading Online Travel Agent (OTA). This success is substantiated by compelling figures: bookings for non-AirAsia flights have surged by an impressive 64%, while hotel bookings have seen a robust improvement of approximately 30% since the rebranding. These metrics clearly indicate escalating user trust and a growing preference for the MOVE platform.
Beyond quantitative growth, MOVE remains steadfast in its commitment to continuously enhancing the user experience. This is achieved through the ongoing development and introduction of new features meticulously designed to meet the evolving needs of modern travelers. Enhancements include a more streamlined and user-friendly flight booking process, the integration of an improved Chatbot for more accurate and efficient customer interactions, and the implementation of smoother account login procedures using biometric authentication, or Passkey, for heightened security and convenience. Furthermore, exciting new services such as “Easy Cancel,” offering greater flexibility in travel planning, and “ValuePack,” a bundled offering for regional flights, have been introduced to further enrich the platform’s offerings.
Nadia Omer, CEO of AirAsia MOVE, articulated the significance of the Thai market and the brand’s direction, stating, “Thailand has always been a vibrant hub for travellers, and we are deeply committed to this market. That’s why we chose Thailand to launch this next phase of our journey. MOVE is not just a name change—it’s a mindset shift. Travellers today want more than just flights. They want flexibility, simplicity, and value. And that’s exactly what MOVE is built to deliver – traveling more, for less.” This statement underscores a profound understanding of contemporary traveler behavior, which prioritizes convenience, adaptability, and cost-effectiveness in their decision-making processes.
The MOVE platform not only provides booking convenience but also extends a plethora of exclusive benefits to its users, particularly when booking through MOVE as the official booking platform for AirAsia flights. Users can enjoy instant booking for AirAsia flights, benefit from up to 15% cheaper ancillary services such as baggage and in-flight meals, receive THB230 off hotel bookings, earn valuable AirAsia points redeemable for further benefits, and easily cancel flights with the “EasyCancel” option. Crucially, no processing fees will be applied to AirAsia direct flight bookings (FD code) made in Thailand via MOVE from May 15 to August 15, 2025. (This promotion excludes fly-thru routes and bookings with Thai AirAsia X – XJ code).
However, MOVE’s capabilities extend far beyond AirAsia bookings. The platform has broadened its service scope to offer a more diverse and comprehensive range of options to travelers. Users can book flights from over 700 global airline partners, access an inventory of more than a million hotels worldwide, and arrange essential travel services such as airport transfers. Additionally, MOVE offers a unique duty-free shopping experience with the convenience of in-flight delivery, effectively consolidating all travel-related needs into a single, integrated platform.
The introduction of the new tagline, ‘Travel More for Less,’ serves as MOVE’s compelling call to action for travelers both in Thailand and across the wider ASEAN region. To further amplify this commitment, MOVE has unveiled a specially designed aircraft livery on an Airbus A320 operated by Thai AirAsia. This “flying billboard” will serve as a mobile symbol of the campaign, effectively communicating MOVE’s values and connecting with the travel aspirations of people throughout ASEAN.
Nadia Omer further elaborated on the symbolism of the liveried aircraft: “Aircraft are powerful symbols—they connect people and places, and we wanted this aircraft to carry the spirit of MOVE across the skies. But more importantly, we want every traveller who sees it to know that they can now explore more destinations, enjoy better deals, and experience smarter travel—all in one app.” This remark emphasizes MOVE’s primary objective: to be an indispensable travel companion that simplifies and enhances every journey, making it both affordable and memorable.
MOVE’s mission is unequivocally clear: to make travel not only accessible and affordable but also a delightful and enjoyable experience at every stage. With its expanding footprint and strengthening presence in the Thai market, the brand is strategically poised to become the go-to travel platform for budget-conscious explorers and savvy travelers across the entire ASEAN region.
For those keen to stay abreast of the latest news, updates, and promotions from AirAsia MOVE, the brand encourages following its official social media channels, @airasiamove on Instagram and TikTok. The MOVE application is readily available for download on the Apple App Store, Google Play Store, and Huawei App Gallery, promising users a smooth, enhanced, and more rewarding booking experience. A new era of cost-effective and exciting travel awaits, all accessible at your fingertips.
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