In a landmark move poised to reshape Thailand’s booming pet care industry and national logistics landscape, Thailand Post Company Limited has forged a strategic alliance with Chulalongkorn University‘s esteemed Faculty of Veterinary Science and the Bangkok Animal Hospital. The collaboration was unveiled through the launch of a pioneering campaign, “P’Post delivers medicine, Chula Vets deliver love,” a comprehensive solution designed to bring unprecedented convenience and accessibility to pet healthcare across the kingdom.
Bangkok, Thailand – The partnership emerges at a critical juncture for Thailand’s domestic economy, as the pet care sector demonstrates explosive growth fueled by the pervasive “Pet Humanization” trend, where owners increasingly view their pets as integral family members. This societal shift has ignited demand for premium products and sophisticated healthcare services. The market for animal treatment services alone soared to an estimated value of 664 billion baht in the past year, with projections for 2025 indicating a further 6% growth in the nation’s pet population to approximately 5.38 million animals, dominated by dogs and cats.
Recognizing this immense market potential and the corresponding need for evolved services, the two national giants have combined their core competencies to address critical gaps in the existing pet healthcare ecosystem. The new service aims to alleviate major pain points for pet owners, such as long waiting times for medication, significant travel expenses, and severe overcrowding at veterinary facilities, which have become common challenges for a growing number of patrons.
At the heart of this transformative project is a sophisticated medication and veterinary supply delivery service powered by Thailand Post’s reliable EMS express shipping. The system is meticulously designed to operate through two distinct, user-centric channels to ensure maximum reach and flexibility. The first channel provides an on-site service for pet owners who have brought their animals for treatment at the Bangkok Animal Hospital. After a consultation and diagnosis, owners can opt to have prescribed medications delivered directly to their homes, entirely bypassing the often lengthy and tedious process of waiting for prescriptions at the hospital pharmacy.
The second channel is an innovative online service integrated with Chulalongkorn University’s “Televet” platform. This digital-first approach caters to modern lifestyles and is a crucial lifeline for pet owners residing in remote or upcountry provinces. Through Televet, they can receive expert veterinary consultations remotely and subsequently have necessary medications dispatched to their doorstep, democratizing access to top-tier animal healthcare regardless of geographic location.
Dr. Danan Suphatthaphan, President of Thailand Post, detailed the logistical prowess underpinning the initiative. “This collaboration is a strategic extension of Thailand Post’s expertise under our ‘Parcel Defined Logistics’ concept, which involves designing bespoke transport solutions for all types of items. We are building upon our extensive experience in medical logistics, a service we have provided since 2012, serving over 400 hospitals nationwide and having successfully delivered more than 2.32 million medical parcels. We are applying this same high standard to pet medication delivery.
The service utilizes our EMS network, guaranteeing delivery within 1-2 business days, and employs specialized packaging to maintain the efficacy and integrity of the pharmaceuticals. Furthermore, our customers can monitor their delivery status in real-time 24/7, supported by our vast network of over 50,000 access points and a dedicated force of 25,000 postal carriers who possess intimate knowledge of every route in the country, all at a highly accessible starting price of just 120 baht per delivery.”
Beyond the immediate convenience, the project’s architects envision a far more profound, long-term impact on Thailand’s national infrastructure and social well-being. Professor Dr. Wilert Puriwat, President of Chulalongkorn University, elaborated on the synergistic vision. “This collaborative project, ‘P’Post delivers medicine, Chula Vets deliver love,’ stems from the combined power of two organizations recognizing the importance of leveraging their resources, expertise, and networks for the genuine benefit of the public. From Chulalongkorn University’s perspective, we see that a university’s role should not be confined to teaching and research; it must be a driving force that can create new ecosystems for society.
Simultaneously, Thailand Post has demonstrated its crucial role as a true infrastructure of value—not merely a parcel delivery service, but an integral part of a healthcare service system that improves quality of life for people in every region, and now, extends that benefit to their beloved pets. This partnership not only provides convenience for users and their animals but also opens the door to new ideas for effectively integrating public and academic services. It lays a robust foundation for the Thai pet health system, making it stronger, more agile, and ready to be scaled into a permanent fixture of the nation’s animal healthcare structure.”
This sentiment was echoed from a strategic business perspective by Assistant Professor Dr. Ekkachai Phatarathanakul, Chairman of the Board of Directors at Thailand Post. “This project represents a pivotal alliance between national-level brands, ‘Chulalongkorn University’ and ‘Thailand Post,’ creating a strategic partnership with the power to drive long-term economic and social momentum, particularly within the high-growth animal health sector. The integration of Thailand Post’s national logistics network and Chula’s veterinary expertise creates a new value chain for the country’s animal health industry. This will not only elevate the quality of life for pets but also generate a positive impact on society and for pet owners in non-urban areas who may have previously lacked access to traditional veterinary services.
This initiative reinforces Thailand Post’s progression towards becoming a cornerstone of the nation’s health infrastructure, cementing our position as a leader in parcel transport and a trusted health partner that connects treatment, services, and medical supplies to the front door. As this project expands to other regions or affiliated animal hospitals, it will further solidify Thailand Post’s image as a brand that truly drives the well-being of Thai society, while simultaneously highlighting Chulalongkorn University’s role as a creator of a standardized, accessible animal health system with the potential to influence national policy in the future.”
The foundation of trust for this entire enterprise is the unparalleled reputation and capability of the Faculty of Veterinary Science at Chulalongkorn University. Professor Dr. Sanipa Suradhat, Dean of the Faculty, noted the deep market trends driving the need for such innovation. “The needs and behaviors of pet ownership in Thailand and the region are changing rapidly, characterized by a deepening bond between owners and their pets. This transformation is fueling demand for premium products, health-focused services, and technology-driven solutions. Therefore, the Faculty of Veterinary Science, Chula, does not see itself merely as a ‘healer’ but is ready to advance as a ‘creator of a good future pet health system’—one that encompasses research, service, and accessibility.
This collaboration with Thailand Post is a prototype model that can be extended to other sectors in the future, helping to drive the sustainable growth of Thailand’s pet wellness industry and meet the expectations of modern pet owners who genuinely see their pets as family members. We possess extensive resources, including the Bangkok Animal Hospital, which offers comprehensive and specialized clinical services for a wide variety of pets, emergency care, advanced diagnostics like CT-Scans and MRIs, and specialized clinics. Our standing as the first and leading veterinary school in Thailand, with global recognition, reinforces the credibility of our treatment systems for users nationwide.”
Ultimately, the initiative aims to build a seamless, integrated system for the future. As explained by Dr. Chaiyot Taranat, Director of the Bangkok Animal Hospital, “From the hospital’s perspective, modern pet healthcare must be designed as a complete end-to-end cycle, from initial consultation via Televet, to treatment planning, follow-up monitoring, communication with veterinarians, and finally, a secure and standardized home delivery system for medications. This ‘P’Post delivers medicine, Chula Vets deliver love’ campaign is a critical cog that completes this system, making animal treatment and care more equitable.
This campaign is contributing to the foundational framework of a ‘Pet Health Infrastructure’ that connects every step of pet healthcare seamlessly. It represents a new direction for pet care in Thailand, addressing the needs of digital-age animal lovers in both urban and remote areas who demand reliable health services without the necessity of traveling with their pets to a hospital.” In essence, this collaboration is more than a new service; it is a visionary step towards building a more resilient, accessible, and economically vibrant pet healthcare ecosystem for the entire nation.
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