In a major nationwide push to embed a “customer-obsessed culture” into its core DNA, True Corporation has launched its “True Thank You Day,” uniting over 1,400 employees to directly engage with and appreciate its True-dtac customer base across Thailand. The initiative, led by top executives, aims to transform real-time customer feedback into tangible service improvements and solidify the company’s ambition to become the nation’s leading telecom-tech provider.
Bangkok, Thailand – True Corporation Plc today mobilized its workforce in an unprecedented, nationwide employee engagement event titled “True Thank You Day: Thank You for the Trust.” This initiative saw more than 1,400 employees, from frontline sales and marketing teams to back-office and product development staff, step out of their daily roles to connect with customers in their local communities. The event was spearheaded by the company’s senior leadership, including Group CEO Mr. Sigve Brekke, Mr. Manat Manavutiveth, CEO of Data and Enterprise Business, and Mr. Sharad Mehrotra, CEO of Consumer Business, who personally visited communities in Bangkok and other major cities.
The core mission of “True Thank You Day” is twofold: to genuinely listen to customer feedback and to express sincere gratitude for their loyalty. By creating meaningful, direct conversations, True aims to gain a deeper, more nuanced understanding of customer needs and pain points. The company has pledged to use these firsthand insights to drive meaningful enhancements to its products and services, ensuring that its development pipeline is directly informed by the voice of the customer. This strategic initiative is a cornerstone of True’s transformation journey, designed to foster a robust organizational culture where every employee is singularly focused on the customer experience.
Mr. Sigve Brekke, Group CEO of True Corporation Plc, articulated the vision behind the event, stating, “True is pivoting toward transformation for growth, with the ambition to become Thailand’s leading Telecom-Tech company that is genuinely trusted by customers. Achieving this requires a strong organizational culture where every employee, across every function, is deeply committed to putting the customer at the heart of everything we do. This mindset must be embedded as part of True’s DNA, driving us to deliver services and exceptional experiences that go beyond expectations.”
He further emphasized the scale and long-term vision for the initiative: “‘True Thank You Day’ is now established as an annual mission for our people. This kickoff year brings together more than 1,400 employees from across all business units, including many from back-office teams, joining together to meet and thank customers nationwide.”
As a tangible expression of its gratitude, True is offering a host of exclusive privileges and rewards to its True-dtac customers. These “heartfelt thank you” offerings include valuable digital services and lifestyle benefits. Customers can receive professional-level global cyber protection through F-Secure for True, along with complimentary access to premium content on TrueID+ and TrueVisions Now POP.
Furthermore, the company has partnered with several popular brands to offer discounts and special deals, including 7-Eleven, Dunkin’, Katsuya, Pepper Lunch, Salad Factory, and SF Cinema. Special souvenirs and giveaways were also distributed during the event.
The nationwide rollout of the event covered a vast number of locations to ensure broad customer reach. In the Bangkok metropolitan area, teams were present at major hubs like CentralWorld, Siam Paragon, Siam Square, and Imperial World Samrong. The initiative also extended to surrounding provinces, with events at Thammarojpinij Market in Samut Prakan and Rangsit Market, Future Park Rangsit, and Zpell in Pathum Thani.
Further afield, the “Thank You Day” teams engaged with customers in key regional centers, including the Bangsaen Beach area in Chonburi, Sri Chan Road in Khon Kaen, Thung Sri Muang in Ubon Ratchathani, the area behind Chiang Mai University, the Walking Street Market in Songkhla, and Wat Mahathat in Phra Nakhon Si Ayutthaya, among many others.
True-dtac customers were able to claim these special privileges on June 14th by scanning a QR code with the True teams at the event locations. For those unable to attend in person, the offers are also available for redemption directly through the TrueApp under the “Privileges” menu until July 15th, 2025.
This large-scale initiative underscores True Corporation’s strategic pivot towards a customer-centric model, viewing direct employee-customer interaction not just as a one-off event, but as a foundational element of its ongoing business strategy and its quest to lead the telecom-tech industry in Thailand.
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