AIS Business has collaborated with Bridge Alliance and Thales to launch the world’s first multi-operator enterprise eSIM connectivity network for Internet of Things (IoT) deployments. Built on the latest GSMA SGP.32 specification, the new solution allows enterprise customers across Thailand and the Asia-Pacific region to seamlessly connect, manage, and switch IoT devices across multiple telecom operators through a single orchestration platform.
Next-Generation Cross-Border Connectivity Infrastructure
The deployment addresses core operational challenges faced by enterprises operating across international borders. Traditionally, multi-market IoT operations required complex, operator-specific provisioning and manual SIM management, driving up operational costs. By utilizing Thales’ end-to-end IoT eSIM technology integrated with GSMA SGP.32 standards, the unified platform enables centralized connectivity orchestration. Connected devices can automatically switch to the optimal local network without requiring physical SIM card replacements.
Mr. Phupa Akavipat, Chief Enterprise Business Officer at AIS, stated, “At AIS Business, we are committed to empowering enterprises with trusted digital connectivity that enables sustainable business growth and digital transformation. As Thailand’s leading digital service provider, we are proud to collaborate with Bridge Alliance and Thales in delivering the world’s first multi operator enterprise eSIM connectivity network for IoT. This achievement reflects our commitment to developing innovative digital infrastructure that helps businesses simplify connectivity management across multiple markets.
By enabling enterprises to deploy, manage and scale connected devices through a single platform, the solution reduces operational complexity while enhancing service continuity, security and flexibility. We believe this innovation will accelerate IoT adoption across Thailand’s key industries, including manufacturing, logistics, automotive, utilities, retail and smart infrastructure, while strengthening the country’s digital competitiveness across the region.”
Regional Ecosystem Validation and Industry Use Cases
The multi-operator framework was validated through cross-border testing involving Bridge Alliance member operators, including AIS, Globe Telecom, Optus, and Singtel. The testing verified compatibility for devices supporting both the IoT Profile Assistant Embedded (IPAe) and IoT Profile Assistant on Device (IPAd) configurations under the GSMA SGP.32 standard. GlobalData projects cellular IoT and machine-to-machine (M2M) connections in Asia-Pacific will reach 1.3 billion by 2030, underscoring the demand for standardized cross-border connectivity architectures.
“The expansion of the SGP.32 standard across multiple Asia-Pacific markets represents a major milestone in realising Bridge Alliance’s vision to enable truly regional enterprise IoT connectivity,” said Loo Boon Chee, CEO of Bridge Alliance. “Building on the success of the proof-of-concept, we are proud to help accelerate the adoption of a common eSIM framework with Thales and our member operators and simplify IoT deployment across multiple markets. This initiative demonstrates the power of our ecosystem collaboration in unlocking more IoT business opportunities and revenue for not only our member operators but also Bridge Alliance technology partners like Thales, which gain quick and valuable access to our regional footprint.”
Eva Rudin, VP Mobile Connectivity Solutions at Thales, added, “This milestone demonstrates how the industry can work together to simplify connectivity for enterprises operating across borders. By bringing multiple operators together on a single platform, we are helping businesses deploy and manage connected devices more efficiently while ensuring the flexibility and resilience required for large-scale IoT deployments.”
The multi-operator eSIM framework targets high-reliability enterprise applications across key sectors:
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Connected Vehicles: Continuous cross-border connectivity for navigation systems, safety services, and over-the-air (OTA) software updates.
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Smart Utilities: Remote lifecycle management for millions of utility meters over extended periods without manual intervention.
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Retail and Payments: Uninterrupted network connection for payment terminals to mitigate transaction failures.
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Critical Infrastructure: Centralized connectivity management across routers, gateways, and fixed wireless access (FWA) hardware.
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