BRAND’S Gift Sets and Hampers, under Suntory Beverage & Food (Thailand) Co., Ltd., has launched the continuation of its “Express Your Love with BRAND’S: Tell My Strongest Mom I Love Her” Mother’s Day campaign. Grounded in an emotional connection marketing strategy, the brand is introducing a special-edition BRAND’S Bird’s Nest gift set, the newly designed “Dear Mom & Me” deep talk card set, and promotional discounts of up to 25%.
An online survey of 415 respondents in 2025 by Toluna Panel revealed that bird’s nest ranks as the top-of-mind Mother’s Day gift at 73%, followed by hampers and gift sets at 69%, essence of chicken at 66%, jasmine garlands at 66%, and dietary supplements at 51%. Napis Sasivimolkul, Marketing Director for BRAND’S Bird’s Nest and BRAND’S Gifting, Suntory Beverage & Food (Thailand) Co., Ltd., noted that while gifts convey care, heartfelt thoughts between mothers and children are often left unsaid. Guided by the ‘Seikatsusha’ philosophy, BRAND’S aims to serve as a bridge to deepen family connections.
Interactive “Dear Mom & Me” Card Set to Strengthen Family Bonds
The “Dear Mom & Me” deep talk card set is introduced for the first time to guide mothers and children toward open conversation across three core themes:
-
To Remember: Invites reflection on shared memories, past journeys, and unsaid thoughts.
-
To Grow Together: Offers perspectives on personal evolution over time.
-
To Love Forever: Focuses on expressing pride, hope, and meaningful values to pass down.
The card set is used in three simple steps: selecting a theme, drawing a question card, and taking turns asking and answering. Presenter Aff Taksaorn Paksukcharern shared her experience using the cards with her daughter, Nong Peamai, stating that the activity created a warm moment and fostered deeper mutual understanding.
Special-Edition Gift Sets and Promotional Details
The campaign introduces several seasonal product options featuring functional health benefits. BRAND’S Bird’s Nest contains N-Acetylneuraminic acid (NANA) and zinc, contributing to normal immune system function and protecting cells from oxidative stress. BRAND’S Essence of Chicken contains carnosine and Vitamin B12, supporting brain and nervous system function.
| Product / Packaging Type | Key Features & Design | Available Channels |
| Garland-Design Bird’s Nest Set |
Garland-inspired design symbolizing gratitude, including space for a personal note. |
Online: Website, LINE OA, Shopee, Lazada, TikTok Shop. |
| Heart-Shaped Bird’s Nest Box |
Red and gold tones featuring mother-child and bird family illustrations. |
Exclusive to 7-Eleven and 7Delivery. |
| Mother’s Day Hamper |
Reusable hamper bag designed for practical post-holiday use. |
Lotus’s, Big C, Tops, The Mall, and general trade stores. |
Consumers purchasing participating products at designated department stores between August 7 and 14, 2026, will receive a complimentary “Dear Mom & Me” card set, available in limited quantities. Promotional discounts of up to 25% run from July 20 to August 19, 2026. Additionally, purchases of any BRAND’S products totaling THB 1,399 between July 22 and August 28, 2026, include a complimentary Mother & Child bowl set worth THB 379 at participating stores. To drive awareness, BRAND’S is running an integrated campaign featuring a commercial film, media across TV and digital channels, and an interactive contest on the BRAND’S World Thailand Facebook page running through August 12, 2026.
#GiveBRANDSFromTheHeart #MothersDayGifts #MothersDay #ExpressYourLoveWithBRANDS #OnlineGifts #MothersDay2026 #Gifts #GiftHampers #BRANDSGiftHampers #BRANDSBirdsNest
