Tellscore Co., Ltd. partnered with main sponsor LINE MAN Wongnai to host the Thailand Influencer Awards 2026 by Tellscore at Grande Centre Point Lumphini, spotlighting the transition of creators into essential business infrastructure. The event emphasized how on-demand commerce, local insights, and performance analytics connect content directly to sales within a market projected to reach THB 60 billion by 2027.
Strategic Shift Toward Business Infrastructure and Content Score™
The creator economy in Thailand is moving past vanity metrics such as view counts and follower numbers, focusing instead on audience fit, credibility, and measurable business outcomes across the full customer lifecycle. Over the past nine years, Tellscore has generated more than THB 900 million in income and work opportunities for local creators. To assist brands with deeper performance analysis, the company highlighted its proprietary content analytics tool, Content Score™, which delivers ready-to-use reporting for creator selection, competitor analysis, and campaign optimization.
Suvita Charanwong, CEO and Co-Founder of Tellscore and Vice President of the Thailand Content Creator Association (TCCA), explained that creators are evolving from simple media channels into core enterprise mechanisms. “Creators are moving beyond their role as communication channels to become part of a brand’s Business Infrastructure. While many campaigns previously focused heavily on Awareness, Engagement, or Clicks, creators today are playing a broader role across the Customer Lifecycle, from Awareness and Consideration to Conversion through models such as Affiliate Marketing, as well as building long-term customer relationships and Trust, which remains one of the most difficult yet most valuable assets for brands to create,” she noted. She also emphasized that as artificial intelligence lowers production costs, human judgment, perspective, and social responsibility become critical differentiators.
On-Demand Commerce and Conversion Across 77 Provinces
Through its nationwide footprint covering all 77 provinces, LINE MAN Wongnai demonstrated how local and micro-creators can shorten the journey from discovery to completed transaction. The platform currently supports more than 10 million monthly active users, over 520,000 restaurant partners, and more than 290,000 active riders and drivers, providing small merchants with targeted geographical exposure.
Dr. Werapong Goo, Managing Director of On-Demand Services at LINE MAN Wongnai, pointed out that intent-driven user traffic changes how creator marketing converts into revenue. “LINE MAN uses data and AI to understand user behavior, location, timing, and demand in order to connect consumers with the most relevant restaurants and menu items. Marketing used to be measured primarily through Reach. Today, businesses need to look further toward Results and the sales generated,” Dr. Goo stated, adding that affiliate marketing models will increasingly connect creators, commerce, and income through 2027.
Industry Perspectives and CREATOR PULSE Evaluation Criteria
The event hosted a series of keynote addresses and panel sessions featuring representatives from various industries. Discussions covered brand building with Kulket Tohtubtiang from Pompui and Autthapol Pohundratanakul from GoodDay Official, agency collaboration with Thasorn Boonyanate of Ogilvy Thailand and Dissara Udomdej of Yell Worldwide, and cross-sector growth featuring speakers from TCEB, Cloud 11, Sneak Out, the Tourism Authority of Thailand, depa, and creative directors. The sessions concluded with a joint discussion titled “ACTTention: Turn Attention into Action” presented by Dr. Werapong Goo and Suvita Charanwong.
Organized under the theme “CREATOR PULSE”, this year’s awards evaluated candidates against five core benchmarks: Creativity, Storytelling, Impact, Personal Branding & Community, and Social Conscience. Full award results, event details, and campaign planning services are accessible through www.thailandinfluencerawards.com and www.tellscore.com.
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