ZEEKR, a premium-luxury electric vehicle brand under Geely Holding Group, officially enters the Thai market with the launch of two variants of the ZEEKR X premium-luxury electric SUV: X Standard and X Flagship, starting at 1.199 million baht. The company aims to elevate the driving experience with cutting-edge technology and design, targeting brand awareness and sales of over 2,000 units by the end of 2024. ZEEKR also plans to launch the ZEEKR 009 luxury electric MPV in Q4 of this year.
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Founded in 2021, ZEEKR envisions leading the creation of a new era of mobility experiences. The brand name reflects this commitment, with “ZE” standing for Zero or starting point, “E” for Evolving the Electric Era, and “KR” for Krypton,a rare gas that emits light when electricity flows through it.
ZEEKR’s global success is evident in its delivery of over 240,000 electric vehicles worldwide within just 29 months.Additionally, ZEEKR successfully completed an IPO on the New York Stock Exchange in 2024.
Chen Yu (Mars), Vice President of ZEEKR Intelligent Technology, stated, “ZEEKR took only 2 years to deliver 100,000 vehicles, demonstrating ZEEKR’s growing popularity. We are committed to creating and developing premium-luxury electric vehicles, redefining the driving experience with a long history of innovation and a focus on customer satisfaction.”
ZEEKR aims to lead the premium-luxury electric vehicle market in Thailand, planning to expand its ZEEKR House network from 14 to 20 locations nationwide by the end of this year. Following the launch of the ZEEKR X urban electric SUV, ZEEKR will introduce its flagship model, the ZEEKR 009 luxury electric MPV, in Q4.
Bao Zhuangfei (Alex), President of Southeast Asia at ZEEKR Intelligent Technology, sees high potential in Thailand’s electric vehicle market, stating, “Thailand is like an ‘oasis of electric vehicles’ with unstoppable energy. ZEEKR will help fill the premium-luxury segment.”
ZEEKR’s entry into Thailand is positive news for consumers seeking premium-luxury electric vehicles, offering diverse options to meet different needs. ZEEKR’s presence also stimulates competition in the electric vehicle market, benefiting consumers in the long run.
Economically, ZEEKR’s investment in Thailand will create jobs and stimulate the economy, particularly in the automotive and related industries. The growth of the electric vehicle market is also crucial in reducing greenhouse gas emissions and promoting sustainable development.
ZEEKR’s launch in Thailand marks a significant step for the country’s electric vehicle market. ZEEKR has the potential to become a leader in the premium-luxury electric vehicle market with its outstanding products, strong marketing strategies,and commitment to providing the best customer experience.
ZEEKR X comes in 5 perfectly balanced colors:
- Crystal White
- Palace Beige
- Pine Green
- Grid Grey
- Mist Grey
ZEEKR X is available in Thailand in 2 models:
- Standard: Single motor, rear-wheel drive, 272 horsepower, 540 km range (NEDC), Full LED headlights,Panoramic Glassroof, 18-inch wheels, comprehensive safety features. Price: 1,199,000 baht.
- Flagship: Dual motor, all-wheel drive, 428 horsepower, 470 km range, 20-inch forged wheels, AR HUD, Ambient Light, 13-speaker YAMAHA sound system. Price: 1,349,000 baht.
Special promotion:
- First-class insurance
- 5-year or 150,000 km vehicle warranty
- 8-year or 180,000 km motor and high-voltage battery warranty
- 24-hour emergency assistance
- Mobile Service for the first 500 customers who book and receive their car by August 2024: Free Wallbox from “VREMT” with installation package worth 50,000 baht.
You can book and view the car at 4 POP UP locations: Emsphere, Central Westgate, The Mall Bangkae, and Central Rama 2. Follow ZEEKR’s activities from today onwards.
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