BRAND’S Essence of Chicken, a leading health supplement brand under Suntory Beverage & Food Thailand Co., Ltd., is taking a bold step towards empowering Thai youth with essential digital skills in an increasingly AI-driven world.Through its “BRAND’S Brain Camp” campaign, the company is collaborating with the Digital Economy Promotion Agency (depa) to organize a series of engaging AI talk sessions and interactive workshops across eight provinces in Thailand. This initiative aims to inspire and equip the next generation to thrive in the digital age, aligning with the national goal of fostering a competitive edge in the global digital landscape.
- – Huawei Empowers UTCC’s AI Transformation with Cutting-Edge
- – True Combats Cybercrime with AI, Aims to Reduce 500,000 Illegal SIMs
Mrs. Chutamas Ngamjitkul, BRAND’S Essence of Chicken Marketing Director at Suntory Beverage & Food (Thailand) Co., Ltd., emphasized the significance of this endeavor, stating, “BRAND’S Essence of Chicken recognizes the growing importance of AI in shaping the future. Our ‘BRAND’S Brain Camp’ campaign, featuring the ‘AI Talk Session by BRAND’S Essence of Chicken,’ aims to ignite young people’s passion for AI through firsthand experiences shared by eight renowned figures and AI experts from diverse industries.”
The campaign’s comprehensive approach includes insightful talks, interactive booths, and online activities designed to enhance brain potential and foster a lifelong learning mindset in the realm of AI. By bridging the gap between theoretical knowledge and practical application, BRAND’S Essence of Chicken is empowering young individuals to harness the power of AI for personal and professional growth.
The “Coding for Better Life Thailand” campaign, a joint effort between BRAND’S Essence of Chicken and depa, further solidifies the commitment to advancing Thailand’s digital readiness. This nationwide initiative seeks to promote coding skills among youth and create a sustainable ecosystem that nurtures digital talent.
The impact of “BRAND’S Brain Camp” is already evident, with successful events held in Khon Kaen and Bangkok. The overwhelming response from participants underscores the campaign’s resonance with the aspirations of Thai youth. To extend its reach, the roadshow will continue its journey across six more provinces, featuring prominent figures such as Tay Tawan Vihokratana, Phuwin Tangsakyuen, Fourth Nattawat Jirochtikul, Perth Tanapon Sukumpantanasan, Alex Rendell, and Jimmy Jitaraphol Potiwihok.
For those unable to attend the physical events, BRAND’S Essence of Chicken offers a wealth of resources through its online platform, www.BRANDSBRAINCAMP.com. This platform provides access to video playbacks of the AI talk sessions, digital skill assessments, and online courses, ensuring that learning opportunities are accessible to all.
With its unwavering dedication to empowering the next generation, BRAND’S Essence of Chicken is not only enriching lives through its nutritional products but also fostering a future-ready workforce that can navigate the complexities of the digital age. As Thailand embraces the AI revolution, initiatives like “BRAND’S Brain Camp” are instrumental in shaping a brighter and more prosperous future for the nation.
Hashtags: #BRANDSBraiCamp #CodingForBetterLifeThailand #AIinThailand #DigitalSkills #EmpoweringYouth
