Bangkok, Thailand – Brand’s Veta, a leading provider of health enrichment products under the Brand’s trademark in Thailand and Asia, has announced the launch of two new products aimed at addressing the specific health concerns of the new generation. The products, Astaxanthin Collagen Pomegranate and Lutein Blackcurrant Shot, are designed to cater to the diverse lifestyles and health needs of today’s consumers.
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The new product launch is part of Brand’s Veta’s broader strategy to position itself as a “Lifestyle Solution” for consumers seeking to maintain a healthy and fulfilling lifestyle. The company’s research has revealed that many modern lifestyles, while enjoyable, can have detrimental effects on health. To address this, Brand’s Veta has formulated products that aim to mitigate these effects, allowing consumers to continue enjoying their preferred lifestyles without compromising their well-being.
Astaxanthin Collagen Pomegranate is formulated with astaxanthin, collagen, and pomegranate, offering benefits for skin health and beauty. Lutein Blackcurrant Shot, on the other hand, contains lutein, zeaxanthin, and vitamin A, which are known for their potential to protect eyes from blue light emitted by electronic devices.
To further connect with its target audience, Brand’s Veta has introduced actress Toey Jarinporn Joonkiat as its new presenter. Joonkiat, known for her youthful energy and vibrant lifestyle, embodies the brand’s message of prioritizing health for a radiant and active life. The company has also launched a new commercial featuring Joonkiat, which highlights the importance of addressing health concerns before they escalate.
The launch of these new products and the appointment of a new presenter are expected to significantly impact Brand’s Veta’s market presence in Thailand. The company’s focus on addressing specific health concerns, coupled with its appeal to the new generation’s lifestyle preferences, positions it as a strong contender in the health and wellness industry. The economic implications of this launch are substantial, as the health and wellness market in Thailand continues to grow rapidly. With a rising awareness of health and well-being among consumers, the demand for products that offer targeted solutions is on the rise. Brand’s Veta’s innovative approach to product development and marketing is well-aligned with this trend, making it a brand to watch in the coming years.
The company’s 360-degree marketing strategy, encompassing both online and offline channels, is expected to reach a wide audience and drive sales. The on-ground activities at points of sale are also likely to boost impulse buying, further contributing to the brand’s growth.
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