Bangkok, Thailand – April 10, 2025 – In a significant move aimed at bolstering Thailand’s vital tourism sector and promoting its rich cultural heritage, leading digital infrastructure provider Advanced Info Service Public Company Limited (AIS) has announced a strategic partnership with the iconic Rajadamnern Stadium. This collaboration leverages AIS‘s robust 5G network to offer international visitors an enhanced experience of Muay Thai, Thailand’s revered martial art, providing exclusive benefits and seamless connectivity through the AIS LUCKY TOURIST SIM.
The partnership, officially launching a campaign titled “AIS x RAJADAMNERN STADIUM – GET CLOSER TO WORLD-CLASS FIGHTERS,” marks a convergence of Thailand’s cutting-edge digital technology and its deep-rooted cultural traditions. As Thailand continues to position itself as a top global destination, this initiative directly supports the nation’s goals by enhancing the tourist experience and amplifying the international appeal of Muay Thai, a key element of the country’s soft power strategy.
Central to the campaign is a special offer designed exclusively for international tourists utilizing the AIS LUCKY TOURIST SIM CARD. From April 12 to October 11, 2025, these visitors will receive a 10% discount on tickets for the prestigious RAJADAMNERN WORLD SERIES (RWS) Muay Thai matches, which electrify the historic stadium every Saturday. This incentive not only makes experiencing world-class Muay Thai more accessible but also integrates seamlessly with the digital needs of modern travelers.
Tourists can conveniently claim their discount through two methods: either by entering a designated discount code when purchasing tickets online via the official RAJADAMNERN.COM website or by presenting their AIS LUCKY TOURIST SIM connection at the Rajadamnern Stadium Ticket Office. To activate the on-site discount, users simply need to dial *545# from their AIS number. This dual approach ensures ease of access for all eligible tourists, regardless of their booking preference.
The AIS LUCKY TOURIST SIM plays a crucial role beyond just facilitating the discount. It provides travelers with reliable and extensive connectivity on AIS’s expansive 5G network, recognized as having the highest frequency band allocation in Thailand. This allows visitors to effortlessly navigate, stay connected with loved ones, and share their unique travel experiences, including the thrill of live Muay Thai events, in real-time on social media platforms, further amplifying the reach of Thai culture.
Mrs. Benjaporn Kamphet, Head of Special Segment and Prepaid Section at AIS, elaborated on the strategic vision behind the partnership. “AIS is deeply committed to developing digital networks and services that cater not only to our Thai customers but also significantly contribute to the experience of global travelers visiting our country,” she stated. “We recognize the immense importance of revitalizing Thailand’s economy and tourism industry, and strategic partnerships like this are key. Supporting tourism, culture, and Thailand’s soft power initiatives is a priority for us as we aim to solidify the country’s position as a premier global destination.”
She further emphasized the cultural and technological synergy: “This collaboration with Rajadamnern Stadium allows us to elevate Muay Thai’s global visibility, offering international tourists a chance to immerse themselves in the richness of Thai culture and witness world-renowned martial arts through an exciting and modern lens. The AIS LUCKY TOURIST SIM provides seamless digital lifestyle support and exclusive privileges, significantly enhancing their journey in Thailand.
Ultimately, this partnership delivers a memorable cultural experience while reinforcing AIS’s commitment to strengthening Thailand’s image as a hub for cultural and sports tourism. It clearly demonstrates the power of digital technology in connecting the world more seamlessly and supports Thailand’s broader economic and cultural development goals.”
Echoing the enthusiasm and strategic alignment, Mr. Thainchai Phisitwuttinan, Chief Executive Officer of Global Sport Ventures Co., Ltd (GSV), the operating entity behind Rajadamnern Stadium’s modern evolution, expressed his honour in collaborating with AIS. “This partnership represents a powerful fusion between the leader in the world of Muay Thai sports entertainment and the undisputed leader in Thai telecommunications,” commented Mr. Phisitwuttinan. “It skillfully brings together the ‘power of martial arts’ and the ‘power of innovation’ to significantly elevate access to Muay Thai – enhancing both the unforgettable live stadium experiences and the accessibility through digital platforms.”
He highlighted the potential impact on audience engagement and the sport’s future: “We firmly believe this collaboration will help open new doors, particularly to younger audiences and global travelers, enabling them to discover the art and excitement of Muay Thai from virtually anywhere in the world. This is a significant step in advancing Muay Thai from its cherished status as a local sport towards becoming a sustainable and globally celebrated phenomenon. We extend our sincere thanks to AIS for recognizing the profound value of Muay Thai and for actively supporting the promotion of this proud Thai heritage on the world stage.”
Rajadamnern Stadium, often referred to as the ‘Mecca of Muay Thai,’ provides an unparalleled atmosphere for witnessing the sport’s intensity and artistry. The RAJADAMNERN WORLD SERIES (RWS) events featured in this promotion showcase top-tier fighters from Thailand and around the globe, offering tourists an authentic and high-quality cultural and sporting spectacle.
This collaboration underscores a broader trend where digital connectivity and cultural experiences intersect to drive tourism growth. By facilitating easy access to both communication services and unique cultural events, AIS and Rajadamnern Stadium are creating a more integrated and appealing package for international visitors. This initiative not only benefits the tourism industry directly through increased visitor engagement and spending but also contributes positively to the preservation and global appreciation of Muay Thai.
AIS continues to be a pivotal player in Thailand’s digital landscape. As a leading digital infrastructure service provider, the company drives the nation’s digital transformation across four key business groups. Its mobile services operate on a robust 5G network covering extensive frequency bands (1460 MHz), serving over 45.8 million users. Additionally, its broadband internet services, under the AIS 3BB FIBRE3 brand, connect over 5 million users. Complemented by corporate customer solutions and diverse digital service businesses, AIS serves a total customer base exceeding 50.8 million (as of December 2024). The company’s vision is to evolve into a “Cognitive Tech-Co,” a leading telecommunications and smart technology organization that supports the strength of the digital economy and elevates the quality of life for all Thai people.
The “AIS x RAJADAMNERN STADIUM – GET CLOSER TO WORLD-CLASS FIGHTERS” campaign is poised to make a tangible impact, inviting the world to experience the power and beauty of Muay Thai while enjoying the convenience and connectivity offered by Thailand’s leading mobile operator.
For tourists seeking more information on the AIS LUCKY TOURIST SIM and related offers, details can be found on the official AIS LUCKY TOURIST SIM Website and the AIS eSIM TOURIST Website. Updates are also available via the AIS 5G Official Account on Weibo.
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