Jasmine International Public Company Limited (JAS), having secured exclusive broadcast rights for the English Premier League and FA Cup in Thailand, Laos, and Cambodia, has announced a landmark strategic partnership with Advanced Info Service Public Company Limited (AIS). This collaboration, formalized through a Memorandum of Understanding (MOU), aims to deliver the world’s most popular football league content directly to Thai fans and AIS customers via the AIS PLAY and Monomax streaming platforms, commencing with the 2025/26 season. The move is poised to significantly reshape Thailand’s sports streaming landscape.
In a significant development for the media and telecommunications sectors in Southeast Asia, Jasmine International Public Company Limited (JAS) has officially partnered with Thailand’s leading mobile operator, Advanced Info Service Public Company Limited (AIS). This strategic alliance follows JAS’s successful acquisition of exclusive broadcasting rights for the highly coveted English Premier League and the historic FA Cup, granted by The Football Association Premier League Limited (FAPL). These exclusive rights cover Thailand, Laos, and Cambodia and are set to begin from the 2025/26 football season onwards.
The Memorandum of Understanding (MOU) signed between the two companies establishes a framework for cooperation, leveraging JAS’s exclusive content rights and AIS’s extensive market reach and technological infrastructure. The partnership aims to bring world-class football action closer than ever to potentially millions of viewers across the region, tapping into the immense popularity of English football.
Distribution of the live matches and related content will be handled through established and popular streaming platforms: AIS PLAY, AIS’s own comprehensive entertainment platform, and Monomax, an online movie and series service operated by Mono Streaming Co., Ltd. Both platforms are already recognized for hosting a wide array of global sports and premium entertainment content, and the addition of the Premier League and FA Cup is expected to significantly enhance their offerings. This strategic distribution aims to provide viewers with a seamless digital experience tailored to diverse entertainment preferences and lifestyles.
The formal MOU signing ceremony underscored the importance of this collaboration, attended by key executives from both organizations. Representing JAS was Dr. Soraj Asavaprapha, Acting Chief Executive Officer. Mono Streaming Co., Ltd. was represented by Ms. Hataitip Madjui, Director of Online Movie Business. Advanced Info Service PCL (AIS) was represented by Mr. Pratthana Leelapanang, Chief Consumer Business Officer. Their presence signifies a unified commitment to revolutionizing sports content delivery in the region.
This collaboration is strategically designed to function as a significant catalyst for user base expansion for AIS, reaching across its vast network of mobile subscribers and its substantial home internet broadband customer base under the AIS 3BB Fibre3 brand. AIS currently serves over 45.8 million mobile users and boasts over 5 million broadband internet users, representing a massive potential audience for the new football content. Beyond subscriber growth, the partnership focuses on elevating the live viewing experience itself, ensuring high-quality, stable streaming of the world’s most-followed football leagues, leveraging AIS’s robust network infrastructure.
Industry observers note that this partnership marks a significant milestone, potentially transforming the competitive dynamics of the sports streaming market in Thailand. By combining exclusive premium sports rights with a leading telecom operator’s distribution network and platforms, JAS and AIS are creating a powerful synergy.
Looking ahead, both companies have confirmed that the official launch of the service featuring the Premier League and FA Cup content is scheduled to commence “soon,” aligning with the start of the 2025/26 season. They have also indicated plans to offer a diverse range of subscription packages and service options. This approach aims to cater to the varied demands of the Thai audience, from dedicated football enthusiasts seeking comprehensive coverage to casual viewers looking for flexible viewing plans. Specific details regarding package structures, pricing, and subscription processes are expected to be announced closer to the service launch date.
This strategic move by JAS and AIS reflects a growing trend of convergence between content ownership and distribution capabilities in the digital era. It promises not only to bring top-tier football entertainment to a wider audience but also to enhance the overall digital lifestyle experience for consumers in Thailand, Laos, and Cambodia, reinforcing AIS’s vision to be a leading Cognitive Tech-Co supporting the digital economy and quality of life.
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