Bangkok, Thailand – Advanced Info Service (AIS), Thailand’s leading digital infrastructure provider, today announced a landmark exclusive partnership with Prime Video, significantly reshaping the entertainment landscape for Thai consumers. Through its AIS PLAY platform, the company is launching the “PLAY PREMIUM PLUS” package, an aggressively priced entertainment bundle poised to deliver unprecedented value and solidify AIS PLAY’s position as the nation’s largest entertainment hub. This strategic move signals a new era of content aggregation and affordability in Thailand’s rapidly evolving digital entertainment market.
The Thai digital entertainment scene, already vibrant and fiercely competitive, is witnessing a transformative shift as consumers increasingly seek comprehensive and cost-effective solutions for their diverse viewing preferences. AIS PLAY has consistently aimed to be at the forefront of this evolution, curating a wide array of content to cater to every taste. The introduction of the PLAY PREMIUM PLUS package, powered by its exclusive collaboration with Prime Video in Thailand, is a clear testament to this ambition, promising to bring a world of entertainment to Thai audiences at an unparalleled price point. This initiative is not merely about adding another streaming service; it represents a carefully crafted strategy to create an all-encompassing entertainment ecosystem, designed to meet the modern viewer’s demand for variety, quality, and convenience.
The cornerstone of this announcement is the exclusive alliance forged between AIS PLAY and Prime Video for the Thai market. This partnership brings the globally renowned streaming service, a beloved platform among Thai viewers, into the AIS PLAY fold, granting subscribers access to Prime Video’s extensive library of movies, hit TV series, popular anime, and engaging reality shows. For Prime Video, this exclusive tie-up with a leading national telecommunications and digital service provider like AIS offers a powerful channel to expand its reach and deepen its engagement with the Thai audience.
For AIS PLAY, securing Prime Video as an exclusive partner significantly enhances its content arsenal, providing a crucial differentiator in a crowded marketplace and reinforcing its claim as the premier entertainment provider in Thailand. The synergy between AIS’s vast subscriber base and Prime Video’s rich content portfolio is expected to unlock substantial value for both entities and, most importantly, for the end consumer.
The PLAY PREMIUM PLUS package itself is engineered to be the best value entertainment offering available. Priced at an aggressive 299 Baht per month, it represents a substantial discount from the estimated regular combined price of 864 Baht if services were subscribed to individually. This disruptive pricing strategy is set to redefine affordability in the premium content space, making a vast universe of entertainment accessible to a broader segment of the Thai population. It directly addresses consumer demand for more economical ways to access multiple content sources without compromising on quality or variety. This approach not only attracts new users but also provides a compelling reason for existing AIS customers to upgrade and consolidate their entertainment subscriptions.
Delving deeper into the package, subscribers gain access to an impressive lineup of five popular streaming applications, each a powerhouse in its own right and already favored by Thai audiences. Headlining this is, of course, Prime Video, with its diverse international and local content offerings. Joining Prime Video are Max (formerly HBO Max), renowned for its prestige dramas, blockbuster movies, and iconic HBO originals; iQIYI, a leading platform for beloved Chinese dramas, variety shows, and anime; VIU, a go-to service for the latest Korean dramas and Asian entertainment; and WeTV, another strong provider of popular Asian content, particularly Chinese series and variety programs.
This carefully curated selection ensures a comprehensive entertainment experience, spanning Hollywood blockbusters, critically acclaimed international series, K-dramas, C-dramas, Japanese anime, and local Thai productions, catering to the multifaceted preferences of viewers across the nation. The collective strength of these five services within a single package offers an unmatched breadth of content.
Beyond the on-demand streaming services, the PLAY PREMIUM PLUS package further enriches its value proposition by including premium linear channels from the esteemed Warner Bros. Discovery portfolio. Subscribers will enjoy access to world-class channels such as HBO for blockbuster movies and award-winning series, Cartoon Network for popular children’s animation, CNN for global news coverage, and the Discovery Channel for engaging factual entertainment and documentaries.
This integration of linear channels alongside streaming apps acknowledges that diverse viewing habits persist, and provides a holistic offering that caters to those who enjoy both scheduled programming and on-demand content. The inclusion of these high-quality channels adds another layer of premium experience to the package, significantly boosting its overall appeal.
Recognizing the modern household’s need for flexible viewing options, the PLAY PREMIUM PLUS package allows streaming on up to four devices simultaneously, subject to the plan’s specific terms. This feature is particularly beneficial for families or shared households, enabling multiple users to enjoy their preferred content on their chosen screens without conflict. Whether it’s watching a movie on the smart TV, a series on a tablet, or anime on a smartphone, the multi-device support ensures a seamless and convenient entertainment experience for everyone. This focus on user convenience is a critical aspect of the package’s overall value.
Prime Video, a key component of this new offering, brings a wealth of exclusive and popular content to AIS PLAY subscribers. The platform is home to hit Korean series such as “Good Boy,” which was slated for a premiere on May 31st, alongside other trending titles like “Marry My Husband” and “Newtopia.” Anime fans are well-catered for with major hits like “Demon Slayer,” “Jujutsu Kaisen 0,” and “Mobile Suit Gundam GQuuuuuuX.” Furthermore, Prime Video is the exclusive home of critically acclaimed Amazon Originals, including the superhero satire “The Boys,” the adult animated hit “Invincible,” the action-packed “Reacher,” and the epic fantasy series “The Lord of the Rings: The Rings Of Power.” This diverse and high-quality content library, available only on Prime Video, significantly strengthens the PLAY PREMIUM PLUS package, making it an even more compelling choice for Thai viewers seeking premium and exclusive entertainment.
This ambitious entertainment offering is deeply intertwined with AIS’s broader strategic vision. The company, a dominant force in Thailand’s digital landscape with over 50.8 million total customers as of March 2025, is not merely a telecommunications provider but a driver of Thailand’s digital transformation. Its robust mobile phone services operate on a 5G network utilizing the highest frequency band of 1460 MHz, serving over 45.7 million users. Complementing this is its rapidly growing broadband internet service, AIS 3BB FIBRE3, which caters to over 5.1 million users. The PLAY PREMIUM PLUS package serves as a powerful value-added service for these extensive customer bases, enhancing customer loyalty and potentially attracting new subscribers to AIS’s core telecom services. By bundling entertainment with connectivity, AIS creates a stickier ecosystem, reducing churn and increasing the lifetime value of its customers.
This initiative also aligns perfectly with AIS’s declared vision of becoming a leading telecommunications and smart technology organization – a “Cognitive Tech-Co.” This vision entails leveraging technology and data to create intelligent and personalized experiences for customers, thereby supporting the strength of Thailand’s digital economy and elevating the quality of life for its people. By providing accessible, high-quality digital entertainment, AIS is contributing to a richer digital lifestyle for Thais, fostering digital literacy, and supporting the growth of the digital content ecosystem within the country. The PLAY PREMIUM PLUS package is a tangible example of AIS moving beyond connectivity to offer integrated digital experiences that resonate with modern consumer needs.
The launch of the PLAY PREMIUM PLUS package occurs within the highly dynamic and competitive Thai streaming market. This market is characterized by a growing number of international and local players vying for consumer attention and subscription revenue. In this environment, bundling and aggregation strategies are becoming increasingly prevalent as providers seek to offer compelling value propositions and simplify the subscription landscape for consumers. AIS’s aggressive move with this comprehensive and affordably priced package is likely to intensify competition, potentially prompting other telcos and streaming providers to re-evaluate their own offerings and pricing strategies. For consumers, this heightened competition often translates into better choices, more competitive pricing, and enhanced service quality.
From an economic perspective, the PLAY PREMIUM PLUS package represents a significant opportunity for AIS to drive revenue growth and diversify its income streams. While traditional telecom services remain a core part of its business, the digital services segment, including entertainment, is a key area for future expansion. Successful adoption of this package could lead to an increase in Average Revenue Per User (ARPU) and contribute positively to AIS’s overall financial performance. Furthermore, such strategic partnerships with global content giants like Prime Video and Warner Bros. Discovery demonstrate AIS’s commitment to investing in its digital service portfolio and its ability to forge high-value collaborations that benefit its customers and shareholders alike. The long-term success of this offering will also depend on continuous content updates, maintaining service quality, and adapting to the ever-changing preferences of Thai consumers.
For those eager to take advantage of this new entertainment powerhouse, AIS has made the subscription process straightforward. Interested customers can subscribe to the PLAY PREMIUM PLUS package by dialing 678299# or by visiting the AIS website at https://m.ais.co.th/PPP_NLM. This ease of access is crucial for ensuring widespread adoption and allowing Thai audiences to quickly immerse themselves in the rich world of content offered by the new package.
In conclusion, AIS PLAY’s launch of the PLAY PREMIUM PLUS package, headlined by its exclusive partnership with Prime Video, marks a significant development in Thailand’s entertainment industry. By combining five leading streaming services and a suite of premium channels at a highly competitive price point, AIS is not only delivering exceptional value to its customers but also strategically advancing its position as a leading digital life service provider. This move is set to stimulate the market, offering Thai consumers an unparalleled gateway to diverse, high-quality global and local entertainment, all while supporting AIS’s vision of fostering a vibrant digital economy and enhancing the lives of the Thai people.
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