Bangkok, Thailand – In a landmark collaboration set to redefine Thailand’s tourism landscape, Advanced Info Service Public Company Limited (AIS), the nation’s leading digital infrastructure provider, and the Tourism Authority of Thailand (TAT) today unveiled the “Sukjai Travel Thailand – Aunjai Everywhere” campaign. This ambitious initiative aims to ignite a new wave of domestic and international tourism in 2025, leveraging AIS’s intelligent network to offer seamless, digitally connected travel experiences and a wealth of nationwide privileges, ultimately elevating Thailand’s status as a world-class destination. The campaign is strategically aligned with the Thai government’s tourism development policy, focusing on positioning Thailand as a premier regional tourism hub and ensuring sustainable income distribution to local communities across the country.
The comprehensive campaign highlights the unique charm of Thai destinations, encompassing both major cities and emerging travel hotspots, inviting tourists to explore the kingdom’s diverse offerings. The initiative officially kicks off with its first flagship event on the bustling Banthat Thong Road, aptly named “Aunjai Check-in, Enjoy and Earn Points,” which promises to delight tourists with an array of culinary rewards and exclusive privileges.
Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT), articulated the strategic vision behind the partnership. “TAT is committed to leveraging the power of tourism as a key mechanism for stimulating the national economy,” she stated. “The organization is focused on designing tourism experiences that meet the needs of modern digital-era travelers. Emphasis is being placed on integrating technology into Thai tourism to support both domestic and international travelers, enhancing convenience and safety through advanced technological solutions. A robust communications and internet network is therefore a critical component.”
The Governor further elaborated on the collaboration, “The ‘Sukjai Travel Thailand – Aunjai Everywhere’ project is a collaboration between TAT and AIS, aimed at promoting Thailand’s tourism industry. Recognizing AIS’s capabilities in supporting tourism through digital privileges and the expansion of internet and 5G networks across popular destinations, the initiative seeks to ensure that travelers feel happy and secure. This project helps deliver safe and seamless travel experiences, reinforcing Thailand as a beloved destination for global travelers and fully energizing the tourism sector during the Amazing Thailand Grand Tourism and Sports Year 2025.”
Mr. Somchai Lertsutiwong, Chief Executive Officer of AIS, emphasized how the initiative aligns with AIS’s broader corporate vision. “Under AIS’s vision of ‘AI for a Sustainable Nation’, we are committed to harnessing the power of intelligent networks and AI to drive sustainable growth across all sectors of Thailand,” Mr. Somchai explained. “The tourism industry is a key focus, as we believe that high-quality connectivity forms the foundation for an exceptional travel experience. We are honored to collaborate with TAT on the ‘Sukjai Travel Thailand – Aunjai Everywhere’ initiative to digitally enhance the Thai tourism industry.”
He detailed AIS’s strategic approach, built upon “3 Must-Haves,” to achieve the campaign’s goals. “This project aims to position Thailand as a leading global travel destination through our ‘3 Must-Haves’ approach,” he continued.
The first pillar is “Aunjai Travel,” where AIS ensures seamless connectivity for all communications through its advanced digital services that offer convenience, safety, and continuous accessibility along every travel route. A novel element of this is the launch of “Nong Sukjai x Aunjai”—charming check-in mascots to be placed at over 100 unique, UNSEEN landmarks across Thailand, adding a touch of fun and engagement to the tourist journey.
The second essential component is “Strong Network Coverage.” Mr. Somchai affirmed, “Our intelligent 5G network now covers the entire country, ensuring continuous connectivity across all key destinations and major festivals nationwide.” This robust infrastructure is designed to support the increased data demands of modern travelers, from navigation and information access to sharing their experiences in real-time.
The third “Must-Have” is delivering “Exclusive Experiences.” “Travelers will enjoy exclusive privileges through our extensive partner network via AIS Points, redeemable with over 1,000 partner brands and 30,000 stores across Thailand, tailored to diverse lifestyles — whether local or international,” Mr. Somchai stated. AIS is also committed to enhancing culinary journeys in popular districts. Critically, the company will collaborate with more than 30 leading global telecom partners, actively promoting Thailand to an estimated 1.2 billion foreign mobile users, who can then enjoy seamless connectivity and ongoing privileges while visiting the kingdom.
Mr. Prapat Siangjan, Chief Retail Management Officer at AIS, provided further details on the campaign’s immediate activations and broader benefits. “To reinforce our position as the destination that seamlessly connects every aspect of the Thai digital lifestyle, AIS is proud to deliver comprehensive services and exclusive privileges,” Mr. Prapat said. “This collaboration highlights our commitment to advancing a sustainable tourism ecosystem in Thailand, beginning with the first activation on Banthat Thong Road—a popular area among food lovers and younger generations.”
Partnering with the Banthat Thong Business Entrepreneurs Association, AIS is introducing three year-round campaigns offering exclusive benefits. The first is “Aunjai Check-in, Enjoy Earn & Burn Points @ Banthat Thong,” which features 10 “Aunjai” check-in points along Banthat Thong Road. Visitors can scan a QR code via the myAIS app to earn up to 50 AIS Points. Furthermore, by completing all 10 check-ins, they will unlock a free signature dish from participating restaurants throughout the month of June 2025. In an ongoing offer, customers can redeem just 40 AIS Points for a THB 40 discount at over 100 popular restaurants in the area, valid through the end of the year.
The second initiative, “Free Delicious Across Thailand,” expands the point redemption program nationwide. This allows AIS users to enjoy discounts at top eateries participating in 87 local festivals across 59 provinces. Throughout the year, users can utilize 40 AIS Points to receive a THB 40 discount on their meals.
The third campaign component focuses on “Exclusive Experiences for International Tourists.” Mr. Prapat explained, “AIS LUCKY TOURIST SIM users receive special perks that reflect Thailand’s soft power—such as discounts on entry to Rajadamnern Muay Thai Stadium and Khao Kheow Zoo, King Power vouchers, complimentary Central lounge services, and free travel insurance.” These offerings are designed to provide tangible value and enhance the travel experience for visitors from abroad.
The local business community has expressed strong support for the initiative. Mr. Sittichan Wutthipornkul, Advisor to the Banthat Thong Road Entrepreneurs Association, commented, “First of all, we sincerely thank AIS and TAT for choosing us to kick off the campaign. ‘Aunjai Check-in, Enjoy Earn & Burn Points @ Banthat Thong’ not only offers valuable experiences for both Thai and international tourists, but also boosts sales and gives local businesses the opportunity to reach new customers from around the world. This initiative has brought renewed vibrancy to Banthat Thong and stimulated the local economy. We sincerely thank TAT and AIS for elevating this vicinity into a truly complete destination—perfect for both dining and travel.”
In closing, Mr. Somchai Lertsutiwong reiterated AIS’s commitment and optimism. “We deeply appreciate TAT’s trust and the opportunity to contribute to advancing Thailand’s tourism industry. We are confident that this collaboration will yield tangible benefits for tourists, local entrepreneurs, and the overall Thai economy.”
For more details about the ‘Sukjai Travel Thailand – Aunjai Everywhere’ campaign, interested parties are encouraged to visit http://ais.th/consumers/campaign/aisxtat.
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