True Corporation Plc, has today taken a decisive step towards shaping the nation’s digital future, with its top executive team participating in a highly anticipated spectrum license auction at the National Broadcasting and Telecommunications Commission (NBTC) office. The move underscores True’s unwavering commitment to acquiring critical wireless frequencies and leveraging them to propel Thailand’s digital economy to a position of regional leadership.
BANGKOK, Thailand – The atmosphere at the NBTC headquarters was described as lively, with a strong showing of support from True employees who gathered under the banner “Together We Are Unstoppable.” This slogan encapsulates the company’s strategy and vision for this crucial auction. The high-stakes event commenced following an official opening ceremony led by the NBTC Chairman, Clin. Prof. Dr. Sarana Boonbaichaiyapruck. Demonstrating the significance True Corporation places on this event, Mr. Sigve Brekke, the Group Chief Executive Officer, was personally present to lead his executive team, participating in the procedural drawing of lots for the auction room before entering the proceedings.
This participation is a direct follow-through on TrueMove H’s previously submitted application for the auction, which covers key frequency bands for International Mobile Telecommunications (IMT), including the 850 MHz, 1500 MHz, 2100 MHz, and 2300 MHz ranges. The company has stated that its involvement is driven by a commitment to advancing the country’s communication infrastructure for the benefit of all Thai citizens in an increasingly digital world.
The Strategic Imperative of Spectrum Acquisition
For a telecommunications giant like True Corporation, this auction is far more than a simple business transaction; it is a foundational investment in the future of connectivity in Thailand. Spectrum is the invisible infrastructure that underpins all wireless communication. Securing adequate and diverse spectrum holdings is essential for expanding network capacity, improving service quality, and deploying next-generation technologies like advanced 5G and beyond.
The bands on offer each serve a unique strategic purpose:
- Low-Frequency Bands (e.g., 850 MHz): These are highly prized for their excellent propagation characteristics, allowing signals to travel long distances and penetrate buildings effectively. This makes the 850 MHz band ideal for ensuring broad, consistent coverage across rural and remote areas, closing the digital divide and ensuring connectivity for all Thais.
- Mid-Frequency Bands (e.g., 1500 MHz, 2100 MHz): These bands offer a balanced blend of coverage and capacity. The 2100 MHz band has been a workhorse for 3G and 4G services and is being actively refarmed for 5G, while the 1500 MHz band is often used for supplemental downlink, significantly boosting data download speeds for users in urban and suburban areas.
- High-Frequency Bands (e.g., 2300 MHz): This band is crucial for capacity. It can carry vast amounts of data, making it perfect for relieving congestion in densely populated urban centers, airports, and major commercial hubs. It is a cornerstone for delivering the ultra-fast speeds and low latency that power high-definition video streaming, online gaming, and demanding enterprise applications.
By seeking licenses across this range of frequencies, True Corporation is signaling a comprehensive strategy aimed at enhancing every facet of its network—from nationwide coverage to high-speed urban capacity. True Corporation has expressed its confidence that a successful outcome in this auction will be instrumental in elevating the service experience for customers of both the True and dtac brands, which merged to form the current entity.
A Unified Vision for a Digital Thailand
The company’s chosen theme for the auction, “Together We Are Unstoppable,” speaks volumes about its post-merger identity and ambition. It reflects a unified force dedicated to harnessing the combined strengths of True and dtac to create a superior network and digital ecosystem. This unified approach is central to the company’s mission to not only serve its customer base but also to act as a primary engine for the nation’s economic development.
True Corporation views this auction, organized by the NBTC, as a “significant opportunity to drive Thailand’s telecommunications industry into a new dimension.” This new dimension involves creating a robust digital foundation that can support the next wave of economic growth. This includes enabling smart cities, fostering a thriving e-commerce landscape, supporting the digital transformation of traditional industries, and empowering a new generation of startups and innovators.
The company is confident that its participation will help “establish a strong foundation for Thailand’s future digital economy development.” The goal extends beyond consumer mobile services to encompass the Internet of Things (IoT), advanced enterprise solutions, and other technologies that will define the competitive landscape in Southeast Asia. By securing these spectrum assets, True aims to ensure Thailand has the world-class digital infrastructure required to attract investment, create high-value jobs, and solidify its position as a regional tech hub.
In conclusion, True Corporation’s high-level engagement in the NBTC’s spectrum auction is a pivotal moment for the company and for Thailand. It represents a clear and determined effort to secure the necessary resources to fulfill its promise of enhanced customer experiences and to play a leading role in the nation’s ambitious digital transformation agenda. The results of this auction will undoubtedly have far-reaching implications for the country’s telecommunications landscape and its economic trajectory for years to come.
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