True Corporation Plc has mobilized executive leadership and over 2,000 employees across Thailand to launch True Customer Day 2026 under the theme “Connecting Hearts Through Meaningful Signals.” The initiative transforms the company’s annual appreciation event into an operational listening mission across nine major provincial routes, aimed at gathering direct consumer insights to drive structural service improvements.
Nationwide Deployment Across Strategic Routes
The field campaign covers primary business districts, shopping hubs, and residential zones in Bangkok and key provinces including Chiang Mai, Nakhon Pathom, Chonburi, Khon Kaen, Nakhon Ratchasima, and Songkhla. Cross-functional teams—comprising retail staff, network engineers, digital units, customer care representatives, and cybersecurity personnel—are deployed simultaneously to interface directly with end users and systematically document customer feedback.
Mr. Sigve Brekke, Group Chief Executive Officer of True Corporation Plc, stated that True Customer Day reflects the company’s organizational commitment to a customer-obsessed culture, embedding customer needs into every operational decision and the overarching ‘Big Move on Experience’ strategy. He noted that the direct feedback collected nationwide will be utilized across all operational units, from core network development to service touchpoint redesign.
Three-Dimensional Customer Privilege Framework
The 2026 initiative delivers targeted customer benefits categorized into three core functional areas: network performance, daily lifestyle value, and digital security. For network access, users are provided free 3GB high-speed True5G data for one day alongside a 15-day complimentary home internet speed upgrade.
Lifestyle enhancements include a THB 10 7-Eleven mobile coupon, 7 days of free access to TrueVisions NOW, 7 days of free access to TATANG by TrueID, a 30% discount on selected TrueX Smart Home devices, and an additional THB 200 discount on 5G smartphones bundled with participating service packages at True and dtac stores. For digital security, the company is offering a one-month free trial of True CyberSafe PRO, delivering 24/7 protection, alert, and threat-blocking capabilities.
Customer Recognition and Channel Availability
The program incorporates dedicated recognition for long-term subscribers who have maintained active accounts with True or dtac for more than 10 years. In parallel, executive teams are visiting 40 True Shops and dtac halls across the country to engage frontline service personnel.
Customers can access and redeem True Customer Day 2026 privileges through direct interaction with True on-ground troop teams, participating True Shops, dtac halls, and the official True app.
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