Meta recently hosted the Meta Agency First Awards, an award program that recognizes marketing agency best practices and their excellence in utilizing Meta’s marketing tools and platforms to create outstanding campaigns on Meta platforms. A longstanding tradition in leading markets such as Japan and Korea, this is the first year that the prestigious award program has come to Thailand.
Prae Dumrongmongcogul, Country Director at Facebook Thailand for Meta, said. We are thrilled to be able to bring the Meta Agency First Award to Thailand. Digital marketing is continuously evolving and so it has become increasingly important for us to provide the most effective tools for agencies to stay ahead of the game. It is our mission to support the digital media agency ecosystem and continue our close partnerships, sharing knowledge and providing strategic consultation to make sure our partners thrive on our platforms. We would like to congratulate all the winners and are grateful to see such enthusiastic participation from every partner for this program’s first year.
The eight award categories from the Meta Agency First Awards for Thailand are awarded to agency-level recipients and client account-level recipients at the gold, silver, and bronze level. The category winners for 2023 are as follows:
- Highest Media Efficiency
- Optimum Media Direction (Thailand) – GOLD
- dentsu X Thailand – SILVER
- Wavemaker (Thailand) – BRONZE
- CARAT THAILAND – BRONZE
- Most Improved Media Efficiency
- IPG MediaBrands – GOLD
- iProspect Thailand – SILVER
- EssenceMediacom – BRONZE
- Most Advanced Blueprint Certificates
- IPG MediaBrands – GOLD
- Most Blueprint Specialist Badges
- Dentsu Thailand – GOLD
- Highest Growth in Blueprint Specialist Badges
- IPG MediaBrands – GOLD
- Best in Branding Effectiveness
- Wavemaker (Thailand) | L’Oreal (Thailand) – GOLD
- Optimum Media Direction (Thailand) | Beiersdorf (Thailand) Co., Ltd. – SILVER
- dentsu X Thailand | SHISEIDO GINZA TOKYO – BRONZE
- Best in Commerce Strategy
- EssenceMediacom | Charles & Keith Thailand – GOLD
- dentsu X Thailand | SHISEIDO GINZA TOKYO – SILVER
- CARAT THAILAND | Versuni Thailand Ltd. – BRONZE
- CARAT THAILAND | ELCA (Thailand) Ltd. – BRONZE
- Optimum Media Direction (Thailand) | Eucerin – BRONZE
- Best in Data Strategy and Acquisition
- EssenceMediacom | Harley-Davidson® – GOLD
- Hakuhodo O2 & i-dac Bangkok | Tri Petch Isuzu Sales Co., Ltd. – SILVER
- Mindshare Thailand | Direct Asia Thailand – SILVER
- Media Intelligence & i-dac Bangkok | Mitsubishi Motors Thailand – BRONZE
- Publicis Media | Property Perfect Public Company Limited – BRONZE
See the winners’ photos on the Meta Thailand Facebook country page.
Jinnarat Sampuntharat, Managing Director of Optimum Media Direction (Thailand) and recipient of the Highest Media Efficiency Gold Level award, said “We are proud and honored to receive the Highest Media Efficiency Award from Meta. This award is a testament to OMD’s dedication and commitment to excellence in both planning and performance. As a business partner, we are committed to delivering and implementing innovative strategies to ensure the highest level of business results.”
Supalurk Tangcharoensiri, Chief Executive Officer of Kinesso Thailand, received three awards on behalf of IPG Mediabrands Thailand, claiming gold for Most Improved Media Efficiency, Most Advanced Blueprint Certificates, and Highest Growth in Blueprint Specialist Badges, “On behalf of IPG Mediabrands, I greatly appreciate being the recipient of 3 Meta Agency First gold awards this year. This program truly helps elevate the industry by acknowledging media agencies that are at the forefront of implementing Meta best practices. Our partnerships play a crucial role in supporting our agency business and allowing us to stay ahead of the curve. Through the adoption of the Meta blueprint learning framework, our team has experienced a consistent improvement in performance and execution year after year, and we are dedicated to supporting this program annually.”
