KFC Thailand has executed a landmark strategic maneuver by launching the “KFC x Free Fire” campaign, a large-scale collaboration with Garena‘s globally popular battle royale mobile game. This move signifies… Read more
Ampex Aesthetics is launching its innovative ‘XTHERMA’ program in Thailand, aiming to capture a significant share of the nation’s booming beauty and wellness sector. The company has set an ambitious… Read more
In a landmark move poised to significantly reshape Thailand’s competitive streaming landscape, AIS PLAY has announced a strategic partnership with the National Basketball Association (NBA), securing the rights to broadcast… Read more
In the face of a contracting automotive market and challenging economic headwinds, Ford Thailand has unveiled a robust, three-pronged strategy designed to solidify its market leadership, deepen customer loyalty, and… Read more
The landmark event, spearheaded by Vithita Group, aims to unify Thailand’s character industry, creating a powerful platform for economic growth, brand collaboration, and global recognition in the burgeoning creative economy.… Read more
A landmark collaboration between KFC Thailand and the beloved character Butterbear has delivered a masterclass in modern marketing, leveraging a viral social media meme to drive a staggering 49% sales… Read more
Sarach Marketing, the leader in processed tamarind from Phetchabun, announces a major brand refresh plan after nearly half a century. The company is moving forward to create new experiences through… Read more
BANGKOK, THAILAND – Suntory Beverage & Food (Thailand) Co., Ltd., a major player in the Asian health enrichment market under its flagship BRAND’S trademark, has strategically launched its Songkran Festival… Read more
Brother is making waves in the ink tank printer market with the launch of its “Yes Tank” series, featuring six new models. These printers boast a compact design, powerful performance,… Read more
IKEA Thailand announces its 2025 business plan, aggressively expanding nationwide with new store formats and enhancing its online-offline channels. The company continues its price reduction campaign on over 1,000 items,… Read more