While massive datasets and cutting-edge artificial intelligence dominate today’s business landscape, true market leadership now hinges on a brand’s ability to decode the complex human emotions, cultural contexts, and behaviors… Read more
KFC Thailand has executed a landmark strategic maneuver by launching the “KFC x Free Fire” campaign, a large-scale collaboration with Garena‘s globally popular battle royale mobile game. This move signifies… Read more
In a landmark announcement that signals a new era for Southeast Asia’s marketing technology landscape, Thai-based MarTech leader Buzzebees has declared its transformation into a comprehensive “Full Funnel Marketing Platform.”… Read more
Sarach Marketing, the leader in processed tamarind from Phetchabun, announces a major brand refresh plan after nearly half a century. The company is moving forward to create new experiences through… Read more
IKEA Thailand announces its 2025 business plan, aggressively expanding nationwide with new store formats and enhancing its online-offline channels. The company continues its price reduction campaign on over 1,000 items,… Read more
Bangkok, Thailand – Central Food Retail, the operator of Tops supermarkets, is celebrating its 28th anniversary with a renewed vision and ambitious growth targets. The company aims to solidify its… Read more
Bangkok – BRAND’S® Bird’s Nest launches the “Growing Up Understanding Mom’s Love” campaign to stimulate the bird’s nest market during Mother’s Day. Using an emotional marketing strategy that emphasizes the… Read more
Bangkok — In today’s competitive market, BRAND’S Essence of Chicken, a leading health supplement brand under Suntory Beverage & Food (Thailand) Co., Ltd., has launched the “Targeted Samplings” campaign as… Read more
Bangkok – Following the Sports Authority of Thailand‘s official press conference to launch Paris 2024 in Thailand, a historic collaboration with broadcast partners has been established. An unprecedented 21 channels… Read more
BUZZEBEES, Thailand’s leading Digital Engagement and Loyalty Platform, announces its successful transformation into the digital age with the launch of Mediabuzz, an Affiliate Marketing platform that generated over 2.2 billion… Read more